Wenzhou Shoe Innovation Wins Market

The statistical data of Wenzhou Bureau of statistics show that in the first quarter, 770 enterprises in Wenzhou footwear industry completed the total production value of 9 billion 100 million yuan, and the output reached 120 million pairs, an increase of 11.5% over the same period, of which the output value was 3 billion 500 million yuan in March, and the output was 45 million pairs, an increase of 16% over the same period.

"The above data show that the economic performance of Wenzhou shoe leather industry in the first quarter was good in 2008, and exports and domestic trade maintained a certain increase, and accounted for 24% of the total value of Wenzhou's exports, ranking first in the total value of all kinds of export commodities. The growth of export leather shoes, shoes leather and textile surface shoes remained at more than 13%, while the growth of textile surface shoes was close to 20%.

Xie Rongfang said.

Xie Rongfang said that whether in the domestic market or in the export market, the shoe industry in Wenzhou relies on continuous innovation.

Not long ago, in the Zhejiang sewing bird Industry Co., Ltd., we saw that the production workshop dominated by domestic trade was still in good condition during the off-season.

Liu Xiaobiao, general manager of the company, said that in order to make the business off-season not light, the company will introduce foreign trade business in the off-season, and the order will be completed in the next few months.

In recent years, due to the continuous rising of raw materials, Wenzhou shoe enterprises with low profits have encountered challenges in their development.

"In the face of difficulties, we first think of positive responses."

Liu Xiaobiao said.

In order to reduce the cost of shoemaking, Liu Xiaobiao adopted the practice of reducing supply chain cost savings.

Originally, Suzhou Ye bird shoes company was unstable when purchasing shoes materials. The main reason was to choose suppliers more complicated. The quality of shoes supplied by suppliers was difficult to synchronize with the requirements of the company, and the price fluctuated greatly with the market changes.

In response to these problems, Liu Xiaobiao has made reforms. Since 2006, the company has no longer purchased materials from the shoe market, but has purchased the raw materials on its own, and then handed them to the shoe making enterprises for processing according to the standards.

After the launch, Liu Xiaobiao said that not only the quality of shoes was guaranteed, but also the cost of making shoes was lower than that of peers. As a result, the company not only guaranteed profits, but also made the products more competitive in the market.

As an internal trade enterprise, every 6 months, 7 months and 8 months, the shoe manufacturers of Suzhou and ye shoes will enter the off-season as well as other shoe manufacturers who do domestic trade.

In the off-season, shoemaking enterprises generally adopt piecework wage. The sharp decline of business volume directly affects the income of workers. Therefore, the loss of skilled workers in the off-season has become a headache for operators.

A few years ago, the company lost nearly half of its employees in a low season. The situation at that time brought Liu Xiaobiao a great shock. "Without a stable workforce, it is impossible to produce stable and high-quality products."

In order to not repeat the mistakes, the company established the Ministry of foreign trade in 2007, and began to process the OEM products for foreign merchants in the off-season of the domestic market.

However, the company will still focus on domestic trade, and the main purpose of making foreign trade is obviously not to pursue profits. "The processing profit of foreign trade is very thin, and the company gives profits to those employees in the off-season, so that employees can get higher remuneration in the off-season, and the phenomenon of staff turnover has been effectively curbed."

Liu Xiaobiao said.

In fact, not all enterprises have the same attitude towards foreign trade as Liu Xiaobiao.

There are many shoe factories in Wenzhou dealing with foreign trade, relying on domestic foreign trade companies to provide orders for foreign shoe companies to make OEM products.

However, this leads enterprises to be at the bottom of the industrial chain. Although the output of foreign shoe enterprises is considerable every year, the profit is small but it is not optimistic.

In early 2007, Zhan Chong Lou, a general manager of Wenzhou shoe industry group, founded Yongjia Zhongyi shoes and Garments Co., Ltd., and began to look for a way to develop different foreign trade shoe enterprises.

Zhan Chong Lou looks at the economically active Middle East.

When the company was founded, he invested a total of 20 million yuan, of which 10 million yuan introduced a Italy shoe production line and launched in Yongjia, north.

Another 10 million yuan, he used to buy more than 200 square meters of three storey shops in the most famous commercial streets in Dubai, and began accepting orders from Middle East merchants in Dubai.

Because the company's foreign trade business goes directly to the foreign market, the product style adopts the popular styles in Europe and America. The "Zhongyi" brand men's casual shoes produced by Zhongyi shoes and clothing company are in Dubai script src=>.