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"Hua Si": Take The Quality Route And Climb The High-End Market.

2008/8/22 11:19:00 21

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Export Of Textiles And Garments To Zhejiang

"We rely on technological superiority, take the quality route, and climb up the terminal market, so that products are still in short supply."

A few days ago, the head of Zhejiang Deqing Hua Silk Textile Co., Ltd. disclosed to us such a group of data: in the first half of this year, the export reached 28 million 870 thousand US dollars, an increase of 22.75% over the same period last year.

Moreover, the export garments and prices are higher than 10% of the same products.

Walking into the "Hua Si" production workshop, it is a busy production scene, and a large number of orders are coming.

Shen Weilong, assistant general manager of the company, said that under the current situation, "Hua Si" is not short of customer orders. The key is how to choose customers and raise the price and added value of products.

Spain's "ZARA" is an internationally famous brand with hundreds of brand stores in the world.

Last year, "Hua Si" accepted the "ZARA" 800 thousand clothing production orders.

This year, in the face of a large number of orders for "ZARA", "Hua Si" did not take all the orders, but declined most of the production orders of "ZARA".

The reason is simple: the price of "ZARA" is too low.

Similarly, the 800 thousand orders of export garments produced by Hongguang company and China Silk Company are all declined because of the low price of products.

Declined a large number of low price orders for the production of high-end clothing reserved for production capacity.

"ARMAN", "ISSALONDN", "SAVAGE" and other well-known clothing brands have placed the order "Hua Si".

In order to ensure the quality of clothing production, "Hua Si" has established strict production process and quality inspection system.

The picky "ARMAN" has made about 100000 orders of clothing for Hua Si. Because of the excellent quality of products, the price of each garment is 3 dollars or more higher than that of similar products.

Strong clothing design ability is another important magic weapon for China's leading garment industry under the pressure of increasing pressure.

"Hua Si" has two large fashion design centers and more than 200 designers.

Many international famous brand clothing favors "Hua Si". What is valued is its design ability.

In the "Hua Si" design center, "ISSALONDN" brand designers just drew out the new clothing sketches, and the designers of "Hua Si" immediately began to plate the sample, shortening the time of "ISSALONDN" clothing from design to production.

With the efficient design service of enterprises, "ISSALONDN" has also raised the order price of its products accordingly.

For many years engaged in the export of foreign trade garments, the designers of "Hua Si" have grasped the international fashion trend.

Many of the styles of Russian "SAVAGE" brand come from the design of "Hua Si".

"SAVAGE" buys clothing designs from "Hua Si", releases it directly at the clothing ordering conference, and then orders the product to "Hua Si".

This year, "SAVAGE" has sent about 100000 export garments orders to Hua Si.

With the backing of design, "Hua Si" is in a very advantageous position in the negotiations with "SAVAGE". Not only the "SAVAGE" clothing price is higher than that of the market similar products 10%, but also "SAVAGE" prepaid 30% of the "Hua Si" prepayment before the order production, and after the completion of the production, "SAVAGE" paid the rest of the total cash on the spot.

This year, "Hua Si" has completed the export orders of 150 thousand pieces of "SAVAGE", with a contractual trade volume of US $about 2000000.

In order to gain a firm foothold in the fierce market competition, "Hua Si" also turned its attention to the production of swimsuit underwear with higher added value.

At present, the swimwear underwear shop which has invested about 1500000 yuan has entered the trial production stage. Soon after that, the high-grade swimsuit underwear will become a new growth point of "Hua Si".