Analysis Of The Development Trend Of Chinese Women'S Clothing In The Next Five Years

One

1.1 the regional characteristics of women's clothing market are outstanding, and no national brand breakthrough has yet been achieved.

Chinese women's clothing brand has strong regional color, and has not really formed the scale and influence brand in the whole country.

For example, the Hangzhou women's clothing industry has a strong flavor of Jiangnan culture; Wuhan women's wear advocates bright colors and deep color blocks; Shenzhen and Guangzhou absorb Hong Kong and Macao's fashion elements and design ideas for their proximity to Hong Kong and Macao.

After the development of these regional brands to a certain stage, they began to develop directly to the target cities.

China has a vast territory and different customs. Southern women and Northern women are different in their dress habits and physique and temperament. There are also differences in the speed and degree of acceptance of international fashion. Chinese women's clothing still has obvious regional characteristics after years of development.

At present, the high-end women's clothing market in China is almost occupied by foreign brands, and can go out of the country's brand name Liao Liao Wuji.

1.2, with the development of girls' clothing series, the middle-aged and old women's clothing brand presents a "blind spot".

After years of climbing and rolling, Chinese women's clothes have basically met the needs of women's clothes, but only girls have a relative personality.

According to the China fashion magazine, the brand of women's clothing market in the first ten years of 2005 was mainly young women, whose color, style and size were not in line with middle-aged women.

The middle-aged and old women's clothing brand has become the "blind spot" of the development of the women's clothing industry.

1.3 the design strength of Chinese women's clothing is relatively weak, and the brand positioning is vague.

1.3.1 the weakness of the overall design strength of Chinese women's clothing is one of the main "bottlenecks" that Chinese women's clothing industry can hardly make great progress.

Designers are the "soul" of women's clothing.

Women's clothing is like a door. It needs the spirituality of the designer to open it.

And women's clothing has the characteristics of novelty design, high timeliness, short cycle and fast change. This requires enterprises to have strong design strength and ability to respond to market and so on.

Relying solely on the development route of copying and plagiarism, it is destined that Chinese women's clothing can not form their own brand style.

If the trademark of Chinese women's clothing is covered, the brand positioning of this brand is similar to that of its brand product.

1.3.2 many Chinese enterprises are husband and wife cooperative family management, and it is difficult for excellent clothing talents to enter. Even after entering the later stage, it is difficult to adapt to the enterprise environment, and the phenomenon of clothing brain drain is more serious. Chinese women's clothing enterprises are far from the international integration road.

Compared with western countries, domestic women's clothing enterprises have less research on brand culture and brand strategy. They are more concerned about whether their brands can enter which shopping malls, whether they can recruit more franchisees, and ignore brand building and brand positioning.

Compared with the cultural accumulation of famous European brands, Chinese women's clothing brands differ greatly in designing forerunner, brand culture and fashion concept.

1.4 in women's clothing products, underwear production has a high degree of concentration, and there are a number of brands with a high market share: while fashion, women's clothing in Shenzhen, Hangzhou and Humen has also been magnificent and distinctive, but the concentration of production has been lower than men's products, and the stability of the cards is poor, and the life cycle is short.

1.5 the lag of equipment technology and related facilities has restricted the development of Chinese women's clothing.

1.5.1 some women's clothing enterprises are relatively backward in technology and equipment, and the matching of accessories and accessories can not keep up with the development of garment industry. The fabric of high-grade products depends on imports to a certain extent.

The quality of products between 1.5.2 enterprises is uneven, and the quality of some enterprises is still unstable.

In 2005, AQSIQ examined the quality of 77 kinds of women's clothing products from 177 enterprises in 10 provinces and cities, and the qualified rate of products was only 70%.

1.6 Chinese women's clothing "price war" intensified.

Because of the imitation of Chinese women's clothing, the form of sales has turned into a big price war and terminal promotion war.

With the high inventory and slow turnover, Chinese women's clothing enterprises will inevitably fall into the whirlpool of price war. Consumption is less loyal to women's clothing brands and the market share is not stable.

China's economy has entered a new economic boom cycle, and China's economic development is in good momentum.

Experts predict that China's GDP will grow by 5.5% in 2006, and all sectors will benefit from growth.

The great inertia of GDP growth will play a significant role in a considerable period of time. China's clothing market has shown great development potential.

A large number of Chinese garment enterprises have stepped into the initial stage of international operation, and began to pay attention to the construction of their own brands.

In 2007, the development of garment industry will continue to look good.

Two

:

2.1 market environment analysis.

2.1.1 China GDP keeps growing to create a good environment for the development of China's clothing market.

2.1.2 China's exports continued to grow.

With the reduction of trade barriers, the international trade of garment industry is increasing day by day. The integration of free trade will be the general trend of the development of Chinese women's clothing. The establishment of "cooperation, development and fair trade" will be the epoch characteristics of the global garment industry.

In the past four years, the overall situation of Chinese women's wear industry has been rising continuously, and the output has been increasing steadily every year.

According to the statistics of the China National Business Information Center, "sales of clothing in key large-scale department stores in 1-12 2005" showed that in 2005, sales of women's clothing were 82 million 833 thousand and 900, an increase of 23.1% over the same period.

This shows that the overall sale of women's clothing is good in 2005.

In 2005 1-12, the total export volume of woven women's clothing was 5 billion 206 million, with a total export volume of US $18 billion 295 million, an increase of 20.84% over the same period last year.

The amount was $9 billion 360 million, an increase of 17.8% over the previous year.

2.2 market development analysis.

2.2.1 urban women's clothing market has broad market potential.

According to the women's survey of 6 cities in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Nanjing according to the China fashion magazine, women executives have the highest consumption of clothing and female white-collar workers. Most of these women are 30