Songjiang District Supports Textile And Garment Manufacturers To Seek Development In The Predicament

In this regard, the relevant functional departments of the district have carefully analyzed the situation, visited enterprises in depth, and understood the problems of enterprises, and adopted measures to actively help Ye Xie town's textile and garment enterprises to find countermeasures and develop healthfully.

First, we should create a sales platform for garment sales and promote the construction of a "clothing street" project.

The textile and garment manufacturers in Ye Xie town are mostly processing enterprises and earn only a small amount of processing fees.

In order to boost the brand operation of local enterprises, this year, the area invested in Ye Xie town to build a "clothing street" project to build a trading platform for enterprises.

The total construction area of the project is 2300 square meters, plus the 300 facade of the clothing center, which has more than 400 facades.

These facades will be rented to clothing manufacturers at a lower price. They will be used to display all kinds of clothing produced by enterprises and attract distributors to negotiate and purchase.

Two is to support enterprises to change the single production mode, promote production and marketing integration, and promote the development of branding.

In order to further guide the garment knitting enterprises in Ye Xie town to break through the single processing mode and take the road of production and marketing integration, relevant departments in the region take measures to actively support enterprises in promoting their own brand development, and encourage enterprises to upgrade their products and enhance their competitiveness.

The clothing and knitting service center of Ye Xie town has been set up in the area, and the "Pavilion of the shuttle" brand has been applied in the name of the government for the use of garment production enterprises; the collection and arrangement of production information resources are strengthened, and relevant information is provided for enterprises in time; enterprises are helped to hire designers and technicians, and many times are set up to help enterprises to sell products and establish sales channels.

At the same time, after the completion of the "clothing street" project, large clothing sales orders will be held every spring and autumn in the two quarter to help enterprises start their local brands.

Three, we should actively help enterprises change their direction of production, adjust product mix, reduce production costs and expand reproduction.

This year, Shanghai Miller Textile Co., Ltd., under the active help and guidance of the relevant departments of the District, expanded from single children's clothing, teenage dress to dress adornment, and actively striving for the processing orders of world famous brands such as Nike and Adidas, so as to solve the pressure of cost rising with brand effect.

District departments helped Shanghai Ye Xia Garments Co., Ltd. to hold the first order meeting of the "Ye Xia yuan" brand knitted sweater. They were praised by seven or eight provincial-level agents such as Jilin and Shandong, and signed the order. They helped the company raise 3 million yuan to build a business building and further set up the brand "Ye Xia yuan".

District departments also actively help Shanghai Xin Feng Textile Co., Ltd. to contact customers. Recently, the company received a large order from international customers, which accounted for 1/5 of the company's annual business volume. It is expected that the profit of the company will increase by 1 million yuan in the second half of the year.