Clothing Industry: Upgrading The Added Value Of Products Across The "Homogenization"

In the contemporary era of homogeneous goods, people are choosing not hard commodity value while purchasing commodities, but soft commodity value that can satisfy people's emotional pursuit.

Price competition is inevitable when there are many homogeneous goods on the market.

If the product of an enterprise has different selling points from other products, it will undoubtedly grasp the initiative of competition.

There are only two ways to sell a product at a high price: first, a unique product can monopolize the market, and the two is to add additional value to the product.

As people's consumption patterns have increasingly shifted from "material" consumption to "perceived" consumption, and increasingly tend to be abstract standards such as sensibility, taste and psychological satisfaction, the added value of products has become more and more important in the market.

Among them, the technical level of each link has strict requirements, and every link is closely coordinated to produce products of high quality and good quality.

Therefore, manufacturers began to seek breakthroughs in raw materials, changing the sweaty and heavy appearance of sweaters, meeting the diversified needs of consumers.

The major enterprises actively develop and introduce new raw materials, and the product components gradually develop from the invariable pure wool to a variety of natural fibers, and the form of sweaters has also changed from warm to fashion.

From ice, linen, mercerized cotton, silk cashmere, island cotton to all kinds of natural blends, new raw materials will come out every year.

In recent years, natural environmental friendly raw materials such as soybean fiber and milk fiber have been well received by the market.

Enterprises are also introducing new raw materials at the same time to promote cleaner production, control pollution, so that sweaters have environmental protection performance.

The innovation and R & D of raw materials greatly enriched the product types and forms of wool knitted fabrics, widened the market scope of the industry, and provided consumers with more space for product selection.

The introduction of knitting machinery, high technology and automation equipment can effectively replace traditional manual labor, improve production efficiency and product quality, and reduce production costs.

In the "first sweater of Chinese sweater" - Pu Yuan, more than 5000 sweater enterprises already have thousands of computerized jacquard knitting machines such as Stoll, Switzerland, Italy, Japan and so on.

To help enterprises to use new and high technology to speed up the pformation of traditional industries, comprehensively enhance the development level of sweater industry, and improve the international competitiveness of products.

Brand value fostering consumer loyalty

A brand is not a trademark. A trademark can only indicate who produced it. The brand is a sign of whether the production and consumers of the enterprise have established friendly relations.

Consumers have preferences and preferences for a brand, so the brand has value.

Many brands in the wool textile industry have also become the targets of the government's promotion in recent years, such as Ordos brand.

In 2008, the world's brand laboratory released the list of the top 500 most valuable brands in China. Ordos ranked forty-ninth in brand value of 15 billion 67 million yuan, and ranked first in the textile and garment industry. At the same time, there were also Bosteng, Jin Ba, YOUNGOR and other clothing brands.

Looking back at the development of the industry over the past years, we can see a trend that the brand value of domestic enterprises is gradually improving.

Many brands already have quite high popularity, but the market value is not high.

The reason is very simple. Customer loyalty to the brand is the foundation to support the survival of the brand. The higher the brand is, the higher its gold content is.

In this process, products and other tangible assets can work hard to narrow the gap with the world brand, but enterprises can not let the brand increase in a short time.

If the gold content of the brand is to be appreciated, enterprises must take various measures to improve their management, strengthen their service to customers, improve their marketing ability, and intensify their marketing efforts, so as to enhance their brand awareness.

This often requires several generations to work together.

At present, the sweater marketing mechanism still needs to be completed by channel intermediaries to achieve brand pformation. How can we synchronize the awareness of agents with enterprises? Script src=>