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Mobile Informatization Has Spawned Butterfly Changes In Small And Medium Enterprises

2008/9/18 16:30:00 23

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With the rapid development of economy, small and medium-sized enterprises have to face challenges from internal management, production control, brand incubation and other challenges.

Among them, the lag of information construction is one of the "short boards" that shackle the development of many small and medium-sized enterprises. Some enterprises are unwilling to invest in funds because of their misconceptions. Some enterprises are small in scale and have enough funds to invest in it. Some enterprises do not know how to choose the information products in the market.

How can SMEs relieve their worries?

The demand for information construction of small and medium-sized enterprises has provided great space for operators.

Relying on its own advantages, China Mobile Guangdong has made a series of enterprise information solutions for small and medium-sized enterprises.

Although the traditional mode of production and management is not so easy to change, but for small and medium-sized enterprises in China, who is willing to give up a set of inexpensive and nutritious fast food?

As the incubator of large enterprises, the characteristics of small and medium-sized enterprises are distinct: a large number of funds, a relatively short fund, and an emphasis on short-term value-added benefits; management is not very perfect, and the information base is generally poor.

In the extremely fierce market environment in the Pearl River Delta region, the characteristics determine that they must take the road of "low cost, low risk, high efficiency" and information development.

In fact, whether as a strategic means or a technical means, informatization has played an important role in the operation of enterprises.

For small and medium-sized enterprises, informatization can help SMEs form competitive advantages and gradually improve enterprise management.

Similarly, fast and effective information can greatly reduce production costs and management costs, and enhance the ability to resist risks.

With the accompanying information and tailoring, information can also help them not to cross the river with bare feet.

For many small and medium enterprises that are extensive, professional and intensive, the construction of information means "who will go earlier and who will have the opportunity to go ahead".

"Clothing Tong" promotes production management in the industry

Dongguan is one of the largest garment manufacturing and wholesale centers in Southern China. Among them, there are nearly 1000 garment enterprises in Humen town.

But at the same time, Dongguan garment enterprises must also face the upgrading of enterprises and severe strategic pformation, and the demand for information technology is strong.

Change, but there is no clear demand point, and do not know how to change.

At the crossroads, the clothing industry in Dongguan once fell into the puzzle of development.

China Mobile Guangdong branch Dongguan branch has launched an information product "clothing Tong", which is specially designed for the apparel industry to create an industry application product, which will provide a refreshing agent for the Dongguan garment industry.

Group users only need to log on to the business platform built by Mobile Corporation, through which SMS, MMS, WAP mobile website and other ways can be used in the group information business applications and services.

At the same time, this product provides information service through mobile phone as a medium. Individual users can visit the WAP website at any time and anywhere, through the "portable" mobile phone, browse the new product recommendation, promotion discount and other services of garment enterprises in various ways such as SMS, MMS, WAP mobile website links.

For enterprises, the "clothing through" platform can operate a variety of brand promotion, product advertising, customer tracking, market expansion and other businesses.

At the same time, enterprises can also carry out effective information release, data collection and corporate culture propaganda on this platform, and can also carry out garment production monitoring, inventory logistics monitoring, retail point sales monitoring and other system production management.

The tentacles of "clothing Tong" can even extend to customer management, talent recruitment and other activities.

According to the relevant person in charge of the Dongguan branch of China Mobile Guangdong company, "through the" clothing pass ", we can make the small businesses unable to build the World Wide Web get personalized corporate mobile website portal, and display their demeanour.

While optimizing the management process of enterprises, we will improve the efficiency of enterprises and win more market opportunities.

"Business card" to create integrated benefits

Business card is a standard information product launched by China Mobile Guangdong to address the needs of government, business and business information publishing and marketing services. The product can help governments, enterprises and businesses to provide real name search, information inquiry and mobile commerce platform to the public, thereby helping effective customer relationship management and precise mobile marketing, and broadening the market scope of enterprises and businesses in a wide range.

There are as many as 1800 large chain convenience stores in Dongguan, and communication and management are very troublesome in Guangdong.

In June 2007, business cards began to be applied in the chain convenience store.

Up to now, we have collected about 30 thousand mobile phone users' information and maintained hundreds of people's monthly growth.

Business card is the mobile search platform built by China Mobile Guangdong company. The threshold is very low. Enterprises can only use the functional fee of several hundred yuan per month and the corresponding communication fee to access the business card system.

On the platform, business information and life information are closely related to the life of mobile phone users. Consumers can search the related link contents of enterprises at any time and anywhere in two ways: fuzzy query and real name query.

The success of the business card has led the chain convenience store to introduce more information products provided by the Dongguan branch of China Mobile Guangdong company.

The mobile information platform and commercial chain service platform are in harmony with each other. "The two platforms inspire each other, so that we can succeed in information construction today."