Unmarketable Inspiration Inspired "Fast Food Clothes" Taste Sweetness (2)

Li Yuying was originally designed and processed by himself (or commissioned processing) to produce and sell as the main product.

Li Yuying has been in a relatively fixed channel of purchase in Zhejiang, Guangzhou, Hongkong and Japan.

Generally speaking, she will go to these places once a month or two months for a purchase, and the purchase volume depends on the market.

For clothes that can be profited through "short flat fast", she buys them in bulk, buys them now and sells them, and buys clothes for the wide market prospects, and then comes back to make her own OEM or remake it to become her own brand.

When it first launched the market, its price is three or four times higher than that of ordinary underwear, but it is still loved by young sunshine girls.

Subsequently, when Ningfeng clothing wholesale city and many clothing stores in the city followed suit, Li Yuying dropped its price to only 30% higher than that of ordinary underwear, and the enthusiasm of customer consumption was even more popular.

6 months later, the girl's shirt was no longer fashionable. Li Yuying sold it at a price higher than the cost of 10%, and the price was only 70% of that of ordinary underwear.

In the price, "to move, to move static".

All things move smoothly.

According to the actual situation of the market, timely adjustment of prices is like adding lubricants to new clothing sales, adding new forces, and making products that sell well, sell flat and sell poorly, as always, unimpeded.

In fact, the larger profit margins of the garment industry also created conditions for Li Yuying's "fast food clothing" concept to be implemented smoothly.

Is there any potential for product services?

Li Yuying immediately thought that during the implementation of the concept of "fast food clothing", some consumers, seeing the same appearance and appearance, had lower prices than other stores, doubting whether the quality of clothes or other problems.

Therefore, it is hesitant to buy.

At this time, Li Yuying realized that in the service of products, it is imperative to eliminate the worries and worries of consumers when buying, so as to make their "fast food clothes" concept play a better role in clothing sales.

With the implementation of the concept of "fast food clothing", the sharp knives of fast food clothing became sharper, which is equivalent to Li Yuying's desire to turn the price into a "controller" in his hands, adding a more secure safety bolt.

These people do not have the pressure of life and family pressure. Most of their monthly income will be spent on food and entertainment. At least 1/4 of them are willing to spend money in buying clothes with the pursuit of bright fashion. As long as they are in line with the fashion trend and their favorite tastes, from tens of dollars of low-grade clothing to hundreds of dollars, they are willing to pay for the middle and upper class garments.

Li Yuying's goal is to sell 735 new sets of clothing during the 7 day holiday, with an average sale of 105 sets per day.

For this reason, Li Yuying also targeted relevant training for chain store salesmen, and asked all chain stores to hang up the after-sales service commitment system in the store's eye-catching position, so that customers could walk into the store and see that every sale of a set of clothes was accompanied by an after sale service card to facilitate customers to contact at any time.

The above procedures will be repeated every day until the seventh day, and all the 735 garments will be sold.

Her idea is that as long as the total 1/3 is sold on the first 3 days of the "eleven" golden week, the cost will be collected.

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