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Who Can Call "Creative Pioneer"?

2008/10/11 9:56:00 78

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Clothing

Seven wolves

Internationalization is king.

Location description:

Fujian, the capital of brands, ranked fifth in clothing output in 2007, the biggest increase.

Brand Description:

The "seven wolves" brand is refined into 3 categories: international leisure series, business series and cowboy series, which correspond to green label, red label and blue label respectively. The slogan is "slogan for men's wear consultancy". It always insists on providing customers with the leading fashion products while promoting the change of men's wear market and advocating fashion lifestyle.

Seven wolves decrypt:

Why do we attach importance to this fashion creative space activity?

At the end of the Beijing Olympic Games in late August, we are holding the London London wolf wolf fashion night in the next Olympic Games host city. This is a dialogue between us and the world's top fashion and creative industries. It also means that the seven wolves will participate in the development trend of the international fashion and creative industries.

From this, we can see that in the direction of fashion creativity, the seven wolves expect to return to a culture and arouse consumers' deeper brand resonance, so as to seize the opportunity and enhance the new height of brand development.

"Fashion and creative space" is a fashion and creative event. The sparkle of fashion and creativity from every brand of the enterprise will shine here. In the near future, it will definitely ignited the prairie fire of China's fashion and creative industry.

The seven wolves actively participate in the "fashion creative space". In fact, they hope to drive the entire garment industry on the road of fashion and creative industry through their own practical actions.

What are the ideas and brilliant ideas in the field of creativity?

Fashion is an eternal classic, not just a trend.

In the 2009 spring and summer ordering conference, which began in September 16, 2008, the theme of the seven wolves was "inheriting classics and leading fashions".

Classic is a highly refined aesthetic taste, highly inheriting, and fashion is in line with the times, a sense of beauty form and expression, is a classic expression.

Therefore, these two elements are inseparable, heritage is classic, innovation is fashion.

Fashion lies in creation. What the seven wolves want is not only to create products that meet the aesthetic tastes of consumers, but also to guide consumers' consumption fashions and arouse their consumption demand for fashion.

Is there a great relationship between the culture of the enterprise location and the brand culture of the enterprise?

A party with water and soil has the same culture. Local culture has a profound influence on the brand culture of a company.

However, the expression of corporate brand culture through products is the strongest resonance of target consumers.

Therefore, the brand culture of a company should extract the characteristics or emotions shared by mankind, such as the emotions and values we can feel in the seven wolves' brand image and advertisements, such as struggle, dedication, dedication, family and so on.

In particular, in the future, we must face the international market, and combine the two elements of the nation and the international community in a balanced way. In an international way of expression, we should internalize the core spirit extracted from the national spirit into our own brand culture, thus causing widespread resonance.

Wedding bird

Traditional culture is king.

Location description:

Zhejiang - clothing output ranked second in 2007.

Brand Description:

We have the senior men's wear brand and the bird's clothing brand, and the goal is to create an international brand with national characteristics.

Decipher:

Why participate in "fashion creative space"?

We hope to show the birds' understanding of space and creativity to the world. At the same time, we hope to learn from colleagues in the exhibition and make joint efforts.

How to treat "creativity"?

What are the ways of creativity?

Creativity is a powerful driving force for the development of an enterprise and a nation.

As a clothing enterprise, we attach great importance to the excavation of good ideas, and we have always been important to those with innovative ideas.

Not only do we need to be creative in making costumes, but we also need to be creative in making brands. We have launched a series of creative products such as "cool suit" and "soft suit", and have also made a fashion show with far-reaching influence, such as "new Lantau" and "Dunhuang desert show".

How to view the relationship between the cultural atmosphere of the enterprise and the brand culture of the enterprise?