Can Metro Business Open A New Pattern Of Clothing Sales?

In London in 1863, only 6.5 kilometers of short distance Metro "Metropolis Railway" opened and opened the era of Metro.

It did not occur to me that over the past 100 years, a proprietary term called "Metro business" has created a lot of commercial value worldwide.

For the booming apparel industry, along with market segmentation and product segmentation, channels are also constantly broken down.

In recent years, various new channels have springing up. Shopingmall, Lifestyle Shopping Center, tail cargo market, network direct sale, airport mode and SPA have entered our field of vision.

With the rapid development of urban rail pit and the heating up of Metro economy, can Metro business bring a brand new channel mode to clothing brand?

When the waterway pportation developed and flourished, Chinese commerce was developed along the Yangtze River and the Pearl River belt. There were many commercial and prosperous cities along the Yangtze River. The rise of the railway had a great impact on the water pport. Many cities in Jiangxi and Guangxi sprang up beside the railway. After the large number of highways had been built, they had replaced the railways to a large extent and formed business circles at the intersection points of the American highways.

Even some big brands that once scorned "underground commerce" began to "bend" in the commercial area of the hub hub.

Their location changes are enough to reflect the enormous business opportunities and unlimited potential of the Metro business.

The biggest feature of the Metro business area is the large volume of traffic.

Abroad, almost all regional shopping centers must be built on the subway, because the subway can collect people's traffic.

There are many successful examples, such as Manhattan in New York, Ginza in Tokyo, Champs Elysees street in Paris, Oxford street in London, and so on. The four famous Metro business circles, such as Shanghai new passenger station, people's Square, Shaanxi South Road and Xujiahui, are known as ISSM.

From the perspective of economics, the "industrial chain" brought by rail pit is not only limited to the "subway covered property" and "Metro business economy". Rail pit will bring fundamental changes to the city -- from food and clothing to housing and cultural entertainment, from study to economic development, all of which demonstrate the impression of the subway, reflecting the most high-speed attitude of the urban economy.

The urban economic proposition derived from this can include: residential suburbanization, commercial suburbanization, business subway, cultural subway and so on.

In a word, the birth of the subway has injected new concepts and new meanings to the city's orbit economy.

Most of them are located in the public spaces of the subway, such as aisles, waiting points, exits and so on. The small area is dominated by instant consumer goods and professional services, and the larger commercial facilities inside the station are mainly convenience goods and services and popular commodities.

These pointwise commercial outlets are mostly operated by subway operators or rented to chain stores.

Most of which are set up on underground passageways or at some required levels, and several shops or storefronts connected by streets form a commercial street or an underground shopping mall.

The main business street business is fast moving consumer goods, such as fast food shops, pharmacies, convenience stores, flower shops, bookstores, and so on. This kind of business is closely related to the subway. The main target customers are those who enter and leave the subway. Generally, the underground shopping mall deals with popular clothing, leather goods and other low-grade goods, and the target consumer group can usually be identified as middle school students and young people pursuing fashion.

For example, "popular front" in Guangzhou, and Victory Square in Dalian.