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Fat Clothing Chain Monthly Thirty Thousand

2008/11/6 10:46:00 23

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"It is better to be fat and unique than to lose weight."

This is Zhao Dandan's life motto of Dandan fat man's clothing shop owner and 240 kilograms of weight.

Although she was fat from childhood, she was always eager to pursue beauty.

In early 2007, in Shenyang, the first fat man clothing store opened in. In two years, it opened four chain stores, opened up the beauty body market, and expanded business to Tieling and Jinzhou.

"Now I earn about 30 thousand yuan a month, which I did not dare to think two years ago."

　　自己做模特

Sell at most 40 pieces per day.

Zhao Dandan is 30 years old. He rented a storefront in Shenyang in 2007 to do the clothing business.

Because she was fat, she could not buy the right clothes, so she changed the pattern that she used to sell only thin people.

Who knows, after more than half a month, she obviously felt that the fat people's clothes were selling well, and the profits were relatively large.

Zhao Dandan said, "because fat people are not easy to meet suitable clothes, they are not very picky and not bargain.

My clothes are very fashionable. Actually, fat people can't wear them. We should also wear their bodies.

At that time, I made my own models and bought what I wore, especially in business.

5 storefront shops are often blocked by many fat people, and at best they can sell more than 40 pieces a day.

　　兩年開4家連鎖店

More than 1500 members

Half a year later, Zhao Dandan opened another fat man clothing store in Liaoning exhibition hall. He can earn more than 8000 yuan a day.

Business is getting better and better. Some people have opened up franchised stores in Tieling, Jinzhou, Shenyang, Huanggu, Tiexi and Shenhe.

In February this year, Zhao Dandan broke through for demand management and implemented membership system. At present, more than 1500 members can enjoy a larger discount.

Zhao Dandan talked about the successful experience of starting a business. "Seize the market is the most important.

I am a fat person, understand the psychology of fat people, and communicate with customers easily and intimately.

I put the consumer group in the 20 to 40 years old. Clothes are sold to Europe and the United States. They are not only large in size but also strong in fashion elements. In fact, our fat people are also very fond of beauty, not that they are overweight.

　　想把胖人服飾

Make industry

The global financial crisis has also affected Zhao Dandan's clothing store.

She said: "foreign clothing orders in Guangzhou and other places are reduced, the cost of manufacturers is increasing, and my purchase price will also rise, and profits will naturally decrease."

But she did not want to raise the selling price. After all, most of the customers were repeat customers. They were already good sisters. When they looked at their beauty, she was very successful.

Zhao Dandan said, "I love this business and I hope to achieve a certain scale, and this market has great potential at present.

I hope more fat people can learn how to make themselves more beautiful.

I will have my own clothing factory and have my own brand in the future.