Nanjing Sports Wind Discount Clothing High Profit

The clothing market in Nanjing began to blow and relax.

Recently, Montagut, a famous brand, announced in August that it had beheaded the sportswear market.

It is understood that the same dress known as the big clothing Goldlion, French crocodile Valentino will also enter the sports leisure clothing field in Nanjing in the second half of the year, causing widespread concern in the clothing industry.

Central shopping center from 1 to March, the turnover of casual wear increased by more than 50%, and the turnover volume of sportswear and leisure apparel exceeded 40 million yuan in 1-5 months, with an increase of more than percussion.

Li Qiaosheng, manager of sports and Recreation Department of the new hundred store, also said that at present, a number of world-famous sports brands such as Wimbledon and UMBRO have launched various leisure sports clothes, and are also favored by the market. Sales of sportswear and leisure wear only exceed 300 thousand yuan on weekends.

Li said that the market for sportswear and leisure wear has gradually increased over the past two years, increasing by more than 40%. It has become a new army in clothing, accounting for 20% of the total proportion of clothing.

Nike, Adidas and other major brands are more popular. The sales of a shopping mall counter is up to 20 thousand yuan.

Moreover, the sportswear in the last century was mainly influenced by YISHION's sportswear or footwear, and it did not blend into fashion and leisure elements.

Such as dream special, UMBRO and other brands of clothing rubbed into a variety of bright and relaxed theme factors, all kinds of red and white stripes, yellow and blue squares and other styles show more consumers' pursuit of simple and simple life style.

Reporters learned that Montagut's order discount to dealers is 55% off, Giordano 35% off, Adidas and Nike's entry price is also controlled at 6.3 to 32% off.

Such an international brand entry price should be relatively low, almost equal to many unknown men and women.

However, because sports and casual wear has been increasing at a rate of 40% per year in recent years, cheese is bigger, and the price of each dress is between 300 and 800 yuan. The main group of consumers is 18 to 35 years old with strong purchasing power.

Someone has calculated an account for the merchant, a T-shirt priced at 1000 yuan, which can earn 250 yuan to 300 yuan for deducting storage, pportation, personnel wages and other related expenses.