Visual Merchandising Display Should Not Be Ignored

The French have a business proverb saying that even fruits and vegetables should be arranged in an artistic fashion like a still life sketch, because the beauty of a commodity can lift customers' desire to buy.

Terminal stores are the windows of brands and consumers, whose image directly determines whether consumers buy the brand products.

Some people say that display is considerate of customers from small places, so that they are willing to stay and buy products while feeling the display environment.

He likened the store to a stage. Costumes are the actors on the stage. The display is to make the costumes more beautiful.

He believes that the display will be a new upsurge in the future brand, so that the store will look good, so that the sale of clothing is the purpose of display.

Martin, M, a senior expert in window design, said that design, lighting and props can give life to products.

If design creates products, display is the product of new life, interpretation of brand concept, display of brand culture and enhancement of brand image.

Wu Bangdong, President of Chuang Ji group, said that from the point of view of market competition, the higher the brand goes, the more important the display will be.

If the display is well done, consumers may have wanted to buy only one pair of trousers. Now they will consider buying a set of clothing displayed, which is the charm of display.

If the store is not well displayed, the image is not good, the supply is timely, and the quick response is done well, the sales performance will still have problems.

According to its statistics, if the storefront can properly use the commodity configuration and display technology, the sales volume can be increased by more than 10% on the original basis.

This data may not be accurate, but the effect of display can be seen.

Launching a brand new window and display programme in a month is very common for the current Wenzhou casual wear brand.

Han Yang jokes that this is a "fool's Manual", so long as you hold it, you will know clearly how to do it.

He introduced that two years ago, when he first came to the exhibition of snow songs, he encountered many difficulties, especially the coordination with the store manager and agents. Sometimes the display was done in front of him, and the shopkeeper later overturned it according to his own ideas.

Although these are no longer a problem, after all, they have to be promoted in hundreds of stores nationwide, and manuals have become one of the most direct and effective ways, and this is also one of the ways of displaying international brands.

Reasonable display goods can play the role of displaying goods, stimulating sales, buying convenience, saving space and beautifying the shopping environment.

The basis of display is very boring. It includes the folding way of laminates, the number of clothes, the direction of hooks, the size arrangement, and so on. It requires very meticulous and must be spotless and meticulous.

On such a basis, consider the way to sample garments, such as displaying the most representative, fashionable and eye-catching costumes on display windows.

According to the customary view habits and walking routes, the main commodities are displayed in the first view, and the merchandise is displayed in the supplementary area.

In this process, we can give play to the artistic talent of the showman, and observe the collocation effect and color effect of the overall situation.