Yantai Enterprises Guide OEM OEM To Brand

In Yantai, like Zhaoyuan Shengtai garment factory, this is not an example.

This year's subprime mortgage crisis in the United States has not only slowed down world economic growth, but also made China's garment and textile industry, especially the OEM garment enterprises, hit hard. Many small and medium-sized garment enterprises are struggling at the edge of losses.

In view of the current situation of Shengda garment factory, Wu Jianmin, chairman of Yantai clothing association and chairman of Shandong shlang clothing and apparel Co., Ltd. immediately cling to the board and listed the company as one of Shu Long's OEM enterprises.

This solves the survival crisis of Shengda garment factory, and for clothing enterprises, the low risk factor is not only due to the lack of orders and low profits, but also because it does not go out of the vicious circle of OEM. Mature processing technology occupies only one link of the whole industry chain, and the pformation is more than a day's work.

How can we reverse this situation?

That is to pform the foundry enterprises into the foundry of the famous brand garment enterprises temporarily, to help them tide over the current difficulties, and then pform them from the OEM to the brand independent innovation under the guidance of the famous brand enterprises.

Shandong sulang company is a famous women's clothing manufacturer in China. It has many famous fashion brands such as Shu long, Mei Teng, etc.

Although the global financial crisis has been affected this year, the company has relied on its own brand innovation mode for many years to create a market trend against the market. In the first three quarters of this year, the total output value of the company was 730 million yuan, and the profits and taxes were nearly 100 million yuan.

According to statistics, there are 254 garment enterprises above Designated Size in Yantai. According to the development concept of Shu Lang, in the next 3 to 5 years of operation, they can also solve more than 30 local foundry enterprises, and cultivate 2 to 3 brand enterprises. Local brands can support more than half of the local garment manufacturers in Yantai.