Underwear Enterprises Should Match With The Cold Wave.

At present, the global financial turmoil has caused many enterprises to "catch a cold", but at the same time, it has also awakened many enterprises.

The voice of industrial upgrading has been very loud in the official media a few years ago. However, most lingerie bosses are just listening to it and have no personal experience of the impact of industrial upgrading on business operations.

Because there is no pressure to survive.

The so-called sense of loss is only relative to the past era of profiteering: in the past, often "eat meat", now eat "vegetarian dishes" began to complain.

Eating more meat is not conducive to the healthy development of enterprises.

Dangerous enterprises are mainly characterized by poor brand awareness, confusion in production management, no marketing team, serious fragmentation of capital chain, high dependence on foreign trade, excessive expansion of scale, etc. the opportunity enterprises mainly focus on brand marketing, implementation of lean production, internal management of enterprises, high capital turnover and so on.

Brand is the "coat" of storm resistance, and enterprise management is the body of anti storm.

Big and bloated businesses are falling faster.

Small and lean enterprises can avoid storms. When the storm is over, they can grow up quickly.

In the storm, the "unstable tree" will surely be blown down. This is the economic law. We need not panic and have no need to lament.

In the first half of the year, due to tight money and rising costs, it led directly to the shortage of manufacturers' stockings, or the stocking cycle was extended.

Last year's inventory could basically fill the shortage of stocks this year as a result of the larger total inventory of the industry last year.

The "sales policy" for many years will be abolished by most lingerie enterprises, and marketing will return to reason. Manufacturers will increase the construction of Direct stores.

The end of the year is the high incidence of "illness" in enterprises, and half of the underwear enterprises are expected to be shut down.

Yiwu's entertainment establishments are in a sluggish business, Yangcheng Lake hairy crabs are on sale, and the number of exhibitors in the Canton Fair has dropped sharply. These phenomena are "fallen leaves" swept away by the autumn wind before the "cold winter".

The narrowing of the profits of the underwear industry has accelerated the weakening of traditional marketing channels objectively, and the new channel mode will gain considerable development (franchised stores and chain stores). The traditional wholesale market has no future. Instead, it will integrate the brand management concepts and methods, such as the Hongqiao market in Nanjing; the market space of the thermal underwear market will shrink rapidly; small businesses will hold together to survive, and the tentacles of the big enterprises will extend to the channels and brands.

All in all, all these phenomena are annotations for the upgrading of underwear industry, and are also inevitable for the development of economic laws.

The financial turmoil has only accelerated the pace of underwear upgrading and accelerated the pace of industry shuffling.