Zhengzhou Women'S Clothes Are Eager To Become "Beautiful".

After successfully creating the "Zhengzhou women's trousers", the relevant departments of Zhengzhou are ready to launch and vigorously support the regional brand of "Zhengzhou women's wear".

　　生存現狀

Dress for others

At 4:30 in the morning, Jin Rong had already heard a lot of noise in the commercial city.

A vendor who declined to be named also complained to the author: "we also put the address of Henan on the tag, but the dealers in other provinces reflected that the" Henan production "women's clothing was not high enough for people to feel the price.

Taking the data collected by the author as an example, Henan women's clothing manufacturers accounted for 61.6% of the sites outside Henan Province, 33.3% of the factories in Zhengzhou, and 5.1% of those without production sites.

"In the long run, consumers will increasingly disagree with the real estate ladies.

"Mainly women's clothing in Zhengzhou has not yet formed its brand appeal in the whole country."

　　老板就是設計師

"The boss went out to look for a copy."

The bosses of Zhengzhou women's clothing enterprises are often both managers and designers. First, they go to the southern cities to find suitable patterns, and add some styles to them.

"Copy edition" led to the single style of women's clothing in Zhengzhou and the slow updating of style, which restricted the development of enterprises.

Qi Jihong, a senior designer of Beijing white collar fashion design and publishing center, said: "copy printing is fatal to an industry. Without its own design and creativity, there will be no branding day, and it will be eliminated by the market."

　　墻里開花墻外香

"At present, the women's clothing industry in Zhengzhou province has grown rapidly."

If the man's boss said that he had received four calls from other provinces in the day, there were dozens of retailers in these hands, which fully showed that Zhengzhou women's clothing could be sold in bulk locally.

Under the background of "changing license" and "copy edition", a group of Zhengzhou women's wear enterprises grew tenaciously and gradually showed the situation of "fragrant flowers outside walls".

It is understood that some of the larger Zhengzhou women's clothing enterprises such as evergreen trees are big sister. When they are busy, they will commission four or five factories and make their own garments at the same time.

To solve the problem of "recruitment difficulty" in Zhengzhou, some women's clothing enterprises put the sales center in Zhengzhou, and moved the production workshop to the nearby provincial cities.

In the survey, the author found that the production venues of Henan women's clothing enterprises are mainly located in the vicinity of Zhengzhou's South Third Ring Road, Xinzheng, Jiaozuo, Xuchang, Xinxiang, etc., of which Zhengzhou accounts for about 45% of the South Sanhuan, and about 20% of Xinzheng.

      問題剖析

　　諸多問題阻礙發展

Without the bustle of wholesale trade, the women's clothing industry in Zhengzhou will find that there are still many problems to be explored from the development of individual enterprises to the evolution of the industrial environment.

In the survey of 5 garment factories in the southern suburb of Zhengzhou, the author found that 1/3 of the machines in each factory workshop were idle, and there were "recruitment notices" on the factory gates.

In the survey, many bosses of women's clothing enterprises in Zhengzhou said that "insufficient funds" is a problem that puzzles the development of enterprises.