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Is Wenzhou'S Children'S Clothing A Cake Or Bitter Tea?

2008/11/27 11:37:00 76

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It has been said that children's clothing will be the last piece of Wenzhou's clothing.

Indeed, the speed of the rise of children's clothing in Wenzhou has forced us to believe this assertion.

Whether it is the birth of three point water or barbbara's "ten thousand shops, billions of brands" lofty words and aspirations, let us have reason to believe that children's clothing is surging in Wenzhou.

So what makes Wenzhou children's clothes so fragile?

And what will happen to children's clothing in Wenzhou?

Perhaps we can see some clues in the recent phenomenon that Wenzhou children's wear brands are rushing into the core business circle.

Force is inevitable.

On the one hand, the development and cultivation of children's clothing enterprises in Wenzhou, such as red, yellow, blue, Barbara, kekshu and Pepe Bea Bea, have trained some junior talents in design and marketing, laying a solid foundation for the development of children's clothing industry in Wenzhou.

On the other hand, as the earliest Chinese clothing industry started in Wenzhou, in recent years, brand development seems to be in a "broken" period, and no new brands have yet to emerge, or surmount with the "old" brand such as France, Zhuang Ji, the wedding bird, Metersbonwe, Semir and so on.

It is easy to start an undertaking, but hard to keep it.

Many people who operate the brand know this truth, so when a brand meets a bottleneck, it is difficult to break through again, they choose to start a new business, and children's clothing is the last profit growth point, and more people are eager to try it.

This can also explain the intervention of 3 new children's clothing brands in Wenzhou.

Secondly, the old brands are trying to stabilize the terminal competition of the Jiangshan exhibition, open up large stores, occupy the golden section, expand the brand group, occupy high, middle and low consumer groups, and ask different spokesmen to circle different fans.

These paths also give some new inspiration to children's clothing brand and become the next competition for children's wear.

In addition, a group of new foreign trade children's wear brands occupy the community of Wenzhou Avenue at its low price, bringing impact to the brand development of children's clothing, handsome childhood, precious baby, Harry Sam...

Almost every street and community can see their shadows. Among them, the more famous is the handsome childhood.

This foreign trade children's wear special shop has opened more than a dozen in Wenzhou City, and all are direct stores.

Nowadays, "foreign trade children's wear special shop" has become a signboard, and many brands have also joined.

Nowadays, there are a lot of children's wear special stores in Wenzhou, and there are many brands, so the competition is fierce.

Therefore, the development trend of children's clothing in Wenzhou and the future direction seem to have found some shadow that can be referenced.

And not to say that those who are able to see whether the last piece of cake can create a new world, but will the development of Wenzhou's children's wear brand be a pie or a trap?

Business pie pie theory

In the clothing industry, there is a consensus that children's clothing industry is a typical "sunrise industry".

According to statistics, there are more than 300 million children under 16 years old in China, and the consumption demand for children's clothing is about 800 million. Authoritative agencies predict that the number of children's clothing will increase by about 8% every year in the next few years.

Obviously, children's clothing market in China has huge space for development. Children's wear market will become one of the most growing markets in China.

The huge capacity and attractive development prospects of children's wear market in China attract many manufacturers and businesses. The competition of children's wear industry is becoming increasingly fierce.

At present, foreign brand children's clothing accounts for 50% of the domestic market. The 50% share of the domestic manufacturers' market share, the ten dominant children's clothing brand market share has reached 30.8%, while the rest of the 70% children's clothing is in the state of no brand competition.

This imbalance in the market has created a good opportunity for children's clothing enterprises to open up the market and provided great room for development.

"The harvest of farming on a fertile land is always ten times higher than that on barren land, and ten times easier."

Some people like to evaluate the brand entering the core business circle.

It is precisely because of the development of children's wear market and the fierce competition in the market that entering the core business circle will create favorable conditions for enterprises to promote their brand, expand their market and improve their profits and popularity.

It will constantly lead to the development and growth of enterprises, and adjust the market resources through entering the core business circle to cultivate stronger, more professional agents, such as Barbara, ketree, red, yellow and blue, and so on. The brand of children's clothing in Wenzhou will continue to develop along with entering the core business circle.

　　商圈陷阱說

First, there is a certain commercial risk in every business circle, including the history, the present and the future.

The so-called historical risk is that the business circle's bad reputation in clothing sales will have a negative impact on the clothing brands that are stationed.

At present, the risk is the proliferation of clothing brands. Maybe your brand is in a price war immediately after entering it, which has done great harm to your brand.

As for the future risk, the business circle will change with the development of the city, and the flow of people can be reduced, and the replacement of the target consumers will not be a small risk.

The risk of business circle is a trap for the brand entering the core business circle.