Business Frenzied Consumer Shopping Continues

In recent days, all major shopping malls, supermarkets and stores in Yongcheng are selling well, and the consumption enthusiasm of the citizens is soaring.

Around 10 o'clock, the store hall was full of people. The escalator workers were busy acting as temporary "traffic police", maintaining order and guiding people.

Winter clothing, footwear, sportswear, bedding and other commodity counters crowded with customers.

As the customers were full, the temperature in the shop suddenly increased, and the shopping mall also once opened a cold air conditioner.

During the day, the main business circles such as Tianyi Square and Wanda Plaza are surging all day, and some of the shops with high popularity index are full of people.

Until 10 o'clock in the evening, the stores and appliances stores that were closed long ago were still brightly lit, and the shops of Yintai department store, Dongfang commercial building, Wuxing electric appliance and Suning Appliance Store were in an endless stream. Many citizens even welcomed the bell of the new year in shopping.

It is understood that the four days of the new Jiangxia store sales volume reached 28 million yuan, an increase of 30% over the same period last year. The turnover of Ningbo two hundred on the first day of the new year jumped to 15 million yuan, and Suning 11 11 stores had a turnover of more than 70 million yuan on the day of new year's day.

However, affected by the financial crisis, consumption of new year's day has been adjusted this year, the consumption of consumer goods is hot, the luxury goods are cold, and rigid consumer demand has been released.

In addition, bedding, underwear, men's shoes and hats and other winter supplies are also very popular.

In supermarkets, fruits, snack foods, annual necessities and other consumer goods are booming, and the popularity of high-end health products and gifts has been reduced.

For example, in the WAL-MART supermarket, Jiangxi navel orange and Guangdong tangerine tangerine in the special zone sold 6 tons a day.

In home appliance stores, boutique appliances are no longer favored, and affordable, functional and practical home appliances become the mainstream of purchase.

In fact, people do not want to spend money, but their pockets are tighter and their consumption more rational.

According to the analysis of relevant persons in Ningbo Trade Bureau, the climax of consumption at the beginning of the year is not only clear weather and Spring Festival approaching, but also more importantly, businesses have done enough homework to expand consumption, and collective promotions have benefited the people.

Anticipate to increase the difficulty of stimulating consumption, almost all large businesses in Ningbo coincide with the promotion of underground "capital".

Such as the new Jiangxia combined activities to reduce the discount of many commodities to 61% off, the average discount intensity is 10% larger than that of previous years. Suning Appliance has removed the fancy sales promotion measures, the actual discount rate has increased by 10%~15% compared with last year, the color TV manufacturers have reduced their prices, and the 50 inch and 42 inch LCD color TV sets have fallen below 10 thousand yuan and 5000 yuan respectively.

In addition, many businesses have extended their business hours, increased the number of promotions, and facilitated consumers' shopping.

This year, many shopping malls in Shaoxing keep the new year's Day activities until yesterday, so many people in Shaoxing come to work after work.

It is understood that as many new shopping malls opened in Shaoxing this year, and the activities were great, Shaoxing residents who used to get to Hangzhou to consume have chosen local shopping malls.

In front of a counter selling cashmere sweaters, a Miss Chen told reporters that when she bought the cashmere sweater on New Year's day, it was because she bought too many people and sold her size properly.

The waiter said he could buy one back first, and then replace it immediately after the holiday.

"That's how many brands are on that day."

According to the introduction, the proportion of family shopping is higher than that of previous years on New Year's day, and the ranks of the cash register are often ten meters away.

During the new year's day in Xinchang, the local first large department store boutique, Yao Da department store, was opened. "300 full 130 minus 600, 260 reduction, 900 full reduction 390" also kept the locals' footsteps.

In particular, the three star hotels, although the price of customers does not rise, but the room rate is still less than half.

According to the insiders, it may be that new year's Day is too close to the Spring Festival, and the number of tourists is reduced.

"The per capita consumption of the box has been reduced. At the end of the year, the number of meetings of enterprises and institutions has been reduced, and the number of staff unions has been reduced.

The president of a four star hotel said.