Three Misunderstandings Of New Distributors' Starting Period In Dealer Management

The development of enterprises is achieved after breaking through bottlenecks. These three small and small businesses often constitute the first bottleneck for the development of distributors, and they must try to break through the future.

However, when some dealers face the first bottleneck, they begin to appear misunderstandings in their understanding, resulting in many wrong thinking modes and practices, making the business more and more difficult. Then what are the mistakes in the initial stage?

Experienced dealers will grasp this degree, many conditions are open enough, and they will never relax their conditions in order to win customers. Moreover, too many relaxation conditions will also lead to the destruction of market conditions, causing complaints and resentment from other peers, resulting in the deterioration of peer relations.

Moreover, this rule was formed quickly, but it was quickly solidified by the offline customers. These preferential conditions have always been there, but not for them.

It is very difficult to cancel later, and these preferential conditions will continue to affect the profit of dealers themselves.

As a result, new dealers are often reaching out to manufacturers for cost, policy and support. What kind of results will they come to?

Instead of giving much support, the manufacturers began to have a view on the dealer. This is because, from the manufacturers' point of view, this is a new distributor and new market. It is hard to see the return on investment now. There is no need to spend money on such an uncertain market. So manufacturers are adopting a safety strategy and how much they can do.

Manufacturers are afraid that these investments will turn into meat buns and beat dogs.

In fact, with regard to the market input of the manufacturer, dealers can refer to the loan standard of the bank, that is, to do things in a timely manner and do things that are icing on the cake.

At the beginning stage, new dealers try to attract manufacturers by quantity, and can not attract manufacturers by future market prospects.

In fact, at this stage, if we want to attract investment from manufacturers, we can rely on two words: "obedient".

Of course, to speak well is to execute well. For the instruction of the manufacturer, the executive power of the distributor is generally poor. This is also a common problem encountered by most manufacturers. From the point of view of management, manufacturers need some positive models, which is a model for obedience. As a new distributor, the company can consider this path and position itself as a highly cooperative dealer from the manufacturer, which makes it easier for manufacturers to get support from manufacturers.

As a result, the dealership owners took the trouble to visit the offline customers and spent a lot of energy, but the reputation of the new distributors was small, and the brand image of the company was not established. Even if the boss visited the customers one by one, the actual effect was also limited. Moreover, as the business started, there was no trust relationship between the two sides, and the cost of explanation and communication was also very high.

After all, there is a certain degree of trust between the customers at the same level. This recommendation is far better than the dealer's own door search, which eliminates the strangeness and has many doubts.

That is to focus on the existing limited resources, concentrate on one or two points, make the effect, do lateral expansion, instead of limited resources and energy, and face many new customers at the same time.