Shoe Enterprises 361 Degrees Sword Refers To China'S Post Olympic Era

In May 29th, the twenty-second China International Sporting Goods Fair was held at the Beijing China International Exhibition Center (New Museum).

In recent years, the rapid development of national brand competition has attracted the attention of all parties.

Among them, the famous brand 361 degree Olympic Theme Pavilion is glaring, and the president, Ding Wu, said that 361 degrees had already taken a look at the post Olympic era.

There are 8 pavilions in the Expo. The pavilion has an area of 100 thousand square meters and a total of 5000 booths. It has gathered more than 1000 enterprises in more than 30 countries and regions, with more than 3000 exhibitors.

On the eve of the Olympic Games, 361 degrees as the outstanding representative of the domestic sports brand appeared successfully.

The design of the more than 800 square meter exhibition hall evolved from the Olympic five rings. The series of professional products such as running, basketball and net feather showed that the sports technology products such as "Dan" Lin Dan series and "Ning" - Zhang Ning series also produced a strong "magnetic field effect", attracting many people from all walks of life, including overseas experts.

As we all know, the Expo is also a world-class platform for strategic publishing by famous brands.

For the industry, this 361 degree Olympic theme venue has become one of the most concerned targets.

The 361 degree president, Ding Wu, responded by saying: "we think that the 08 Olympic Games are different from the sports gala of Sydney 2000 Olympic Games. It is not only the 04 year spirit of Athens's sports spirit, but the 08 Beijing Olympics should be a symbol of the comprehensive national strength and a concentrated expression of patriotism."

He said, "this is also an innovative and positive attitude we face in the post Olympic era."

In connection with excellent sports resources at home and abroad, 361 degrees and the Chinese Basketball Association, the general association to create 361 degrees CUBS (Chinese University Basketball Super League), 11 years of cooperation with China's national badminton team, and conclude TOP cooperation, fully promote the internationalization process of the Xiamen marathon, join forces to create a new East Street Basketball logo -361 degree entertainment basketball, and strongly support the Olympic diving competition. After 08 Beijing Olympic Games, 361 degrees will further occupy the professional sports resources at home and abroad, initiate the brand upgrading strategy and accelerate the pace of internationalization of the brand.

It is reported that at the time of 361 degree rapid takeoff, President Ding Wu will also write a more unique one on the 2008 important time port.

In June 7th, the arrival of the holy flame in Yunnan, President Ding Wu will also be honored as the Olympic torch bearer at this station. It also deeply interprets the essence of the Olympic spirit, and the perfect combination of the Olympic sentiment and the spirit of patriotism of a national brand.

In addition, according to industry analysis, compared with domestic brands, the performance of domestic brands in brand strategy publishing, products, exhibition hall and other aspects of the international brand Expo is more obvious, and the gap between international brands and international brands is gradually shortened.

I believe that in the near future, more national brands will be on the international stage and show the charm of sports from China to the whole world.