The Influence Of The Internet Public Opinion On The Donation Gate After The Earthquake

In the two weeks after the earthquake, the general public's compassion for their fellow countrymen turned into a huge pressure on the top of the business community. Many of the businesses that donated less and acted slower were attacked fiercely by netizens.

With the development of China's modernization process, most people's concept of property is still indifferent. They can not understand the behavior of pnational and local elites who abide by Western business ethics, and do not want to respect the rules of commercial games in the era of globalization.

This is not a manifestation of narrow nationalism, but a reflection of the conflict of values between China and the West.

In the past 30 years when multinational companies have entered the new China, although they have deeply integrated into the Chinese economy, they have rich experience in the understanding of the Chinese market and the consumption habits of the Chinese people, but the understanding of Chinese traditional culture is far from enough.

At 2:00 p.m. on May 27th, the conference room of the two floor of the Research Institute of the Ministry of Commerce was packed with hundreds of people.

NOKIA, Procter & Gamble, Nestle, SIEMENS, IBM, Hyundai Motor, yum, AstraZeneca...

The governments and Public Affairs Directors, public relations directors and even vice presidents of these well-known multinational enterprises are present at the venue.

After a brief opening speech by the officials in charge, some representatives of foreign enterprises began to speak excitedly. They angrily told the leaders of the Ministry of Commerce about their business's grievances and grievances, and all the statements were seriously inadequate for the recently widely circulated "international iron chicken rankings".

After the Wenchuan earthquake, many foreign enterprises' brand image also had a "big earthquake".

Some foreign enterprises without timely donations have been strongly criticized by Internet public opinion, and their products have also been boycotted by consumers.

A week after the earthquake, a "international iron chicken list" was widely circulated, and the attack on multinational enterprises was at its peak.

KFC, one of the fast food enterprises in Sichuan, has been besieged by many branches in the region of Sichuan. It has not been classified as "iron chicken". Nestle has been implicated in 10 thousand boxes of food pported to Sichuan in the second days of the earthquake.

At the venue, foreign-funded enterprises once again asked the Ministry of Commerce to "renown" them.

5 days ago, in May 22nd, Chen Deming, Minister of Commerce, clarified for foreign enterprises, and pointed out that most of the multinational companies listed on the list were more than 10 million yuan.

However, public opinion is still surging. The "Internet heroes" who rob the rich and help the poor are not satisfied with the initial performance of the "iron cock".

Since the "iron chicken list" has just appeared in May 14th, many "iron cock" contributions have not exceeded 5 million yuan. In the eyes of netizens, the "iron cock" donated 10 million yuan to be able to afford the people in the disaster area.

After the great disaster of China in Wenchuan, the value concept of heavy righteousness and light profit in Confucian culture has been revealed. Chinese local enterprises have implemented the traditional concept of "supporting the whole world" with huge donations.

By contrast, multinationals scrupulously abide by Western business ethics are hard to understand and ignore the strength of this force.

It also ignored this, as well as Wang Shi and Vanke, which has not been forgiven by some people.

Of course, more domestic brands have gained unprecedented public attention in this collision. Wang Laoji, who donated 100 million yuan of herbal tea drinks, is known overnight.

Now, what multinational companies can do is to keep telling the public and complaining to their parents.

Fight chicken Conference

"The international Rooster ranking in China, who has made big money but doesn't donate money: Coca-Cola, KFC, McDonald's, NOKIA, LV, Daikin, Procter & Gamble, Motorola.

If you have conscience, boycott, repeat! "

This is one of the widely circulated versions of the rooster's list.

In May 19th, many Chinese received this message.

After the replacement of the edition of the "iron chicken list", the original post has not been found.

Southern Weekend reporter found through search engine, the earliest list appeared in a technical forum called PHP WindBoard in May 14th, KFC, McDonald's, Samsung Electronics, Semir group, Motorola and NOKIA were in the list.

At the end of the post, the owner also called on everyone to keep updating.

The information of this post is not accurate.

It was two days since the earthquake in Wenchuan.

On the night of the May 12th earthquake, the yum restaurant group (KFC's parent company) had decided to donate 3 million yuan.

In May 14th, McDonald's announced a donation of 1 million yuan.

In May 15th, Samsung Electronics donated 30 million yuan to the Red Cross Society. According to Mr. Zhou, a public relations manager, Samsung management made a decision in May 13th. After donations, the news was hung up on Sina and Sohu's home page for a day.

But on the same day, the most widely circulated version of "iron chicken list" came out. The first place was Samsung, followed by NOKIA, Daikin, LV, Coca-Cola, McDonald's and KFC.

The owner also appealed, "to inform these companies is not to let everyone spend, but to keep in mind that this is a company without conscience.

The Chinese do not earn them! "

However, this post was not immediately circulated.

In May 19th, the "iron chicken list" suddenly flocked to the major forums, chatrooms, MSN and QQ. It was said that there were also awards for the pfer of posts. "Forwarding more than 30 netizens, you will be listed as love by the Tencent Inc, your name will become red."

There is no lack of voice for the "iron cock" in the placard, but the tiles often rush from all sides.

The "iron chicken list" is also widely distributed through mobile phone messages. From the Minister of Commerce Chen Deming to the middle school students who are eating at McDonald's, they received the same message in the phone.

"The southern character weekly" is written by he Sanwei, a confused daughter, asking whether the judge of the information sender and the Chengdu intermediate people's court is true.

The facts are not yet clear. Anger is already gathering.

Behind the 7 "iron chicken", there are also multinationals such as P & G, DELL, IBM and so on.

The netizens turned their enthusiasm to domestic brands and made a slip of the tongue: after drinking Wang Laoji (100 million yuan), saving money to the industry and Commerce (87 million 260 thousand yuan), or using mobile (58 million 200 thousand yuan), buying electrical appliances to Suning (50 million yuan), buying insurance to buy safe (35 million yuan), drinking liquor, Luzhou Laojiao (30 million yuan), buying medicine amendment card (donation 25 million yuan), using QQ (donation 20 million yuan), wearing Lining (donation 12 million 490 thousand yuan), computer buying Lenovo (donation 10 million yuan), washing machine buying Haier (donation 10 million yuan), air conditioning to buy beautiful (donation yuan), driving lucky (donation yuan)... To express their indignation.

If everyone buys Lenovo, Lenovo will surpass DELL in 5 years; if everyone buys Geely, Geely will surpass TOYOTA in 5 years.

Transnational corporations suddenly fell into a state of condemnation, but the anger of netizens did not stay in their oral language.