Wenzhou Shoes: Innovative Mode To Create New Advantages

As an internal trade enterprise, every 6 months, 7 months and 8 months, the shoe manufacturers of Suzhou ye ye and other shoe enterprises that do domestic trade will also lead to a long off-season.

In the off-season, as the footwear enterprises generally take piecework wage and the sharp decline in business directly affects the income of workers, the loss of employees in the off-season is the most troublesome thing for operators.

A few years ago, the company lost nearly half of its employees in a slack season. The situation at that time brought great shock to the 80's general manager.

After careful consideration, in 2007, Suzhou Ye bird shoes company set up the Ministry of foreign trade, and began processing OEM products for foreign merchants in the off-season. "The processing profit of foreign trade is very thin, and the company makes these profits to the employees in the off-season, so that employees can get very high remuneration in such a low season. The phenomenon of staff turnover has been effectively curbed, although the company does not make money in the off-season, but because the workforce is stable, the biggest winner in fact is still an enterprise."

Innovation two: expand foreign trade and stay in the Middle East

Those who are familiar with the foreign trade business of shoe industry know that many shoe enterprises in Wenzhou do foreign trade processing, relying on domestic foreign trade companies to provide orders for foreign shoe companies to make OEM products, leading enterprises to be at the bottom end of the industrial chain, while the output of foreign shoe enterprises is considerable every year, but the small profits are not optimistic.

At the beginning of 2007, Zhan Chong Lou, general manager of Yongjia Zhongyi shoes and Garments Co., Ltd. discovered this problem when the company was founded.

Zhan Chong Lou once served as the general manager of a well-known footwear industry group in Wenzhou before the establishment of Zhongyi shoes and clothing enterprise.

Zhan Chong Lou is a person who loves learning. In his spare time, he likes to read books about business management.

Zhan Chong Lou put his vision into the economically active Middle East.

Because the foreign trade business goes directly to the foreign market, the product style adopts the popular styles of Europe and America. The "Yi Yi" brand men's casual shoes produced by the Italian shoes and clothing company have been snapped up by the Middle East merchants in Dubai. Last year, the Zhongyi shoes and clothing company has sold tens of thousands of pairs of casual shoes through Dubai, and the products have been spread all over the big cities in the Middle East countries.

This year, due to the impact of raw materials and other factors, in order to prevent corporate profits from shrinking, the Italian shoe and clothing enterprises began to introduce high-grade leather casual shoes to the Middle East market, and increased brand publicity in the Middle East.

Zhan Chong Lou said that in the next few years, Zhongyi shoes and clothing company will take the road of brand extension. At present, he has started looking for agents in big cities in some Middle East countries, adopting the way of high-end line, and making the shoe industry "cake" in the Middle East market.

Innovation three: professional brand, long-term orders

Jin Di footwear industry has been gradually recognized by the public since 2006. It relies on the two top enterprises that firmly occupy the footwear industry in Wenzhou: the highest tax paying enterprise in Wenzhou footwear industry, and the largest number of export leather shoes enterprises in Wenzhou every year.

"This year, the company has received a steady stream of foreign orders, which has exceeded the limit of the company's capacity."

Jindi shoes is a foreign trade export enterprise specializing in the production of high quality women's shoes. All products are exported to Europe and America.

Zheng Shili told reporters that in order to grasp the quality of production

Quantity, the company set up more than 120 quality inspection teams are responsible for spot checks of the quality of products. In 2007, Jindi shoes industry invested about 23800000 yuan for production technology pformation, greatly improving the quality and grade of products, and achieved a higher market share.

Zheng Shili said that the company has targeted the future development of women's shoes in the domestic market.

Innovation four: integrated monopoly, format innovation

Red dragonfly has developed two shortcuts in 2007: sports shoes and integrated monopoly.

The first invention of sports shoes is to break the "serious similarity" of all products in China's footwear industry, and to compete with competitors in product category to achieve differentiation. Integrated monopoly is the best way to break through the sales mode and reduce the pressure of single store cost and achieve the high efficiency of single store.

The so-called "integrated concept store", that is, in a 300~1000 square meters of space, the collection of Red Dragonfly brand shoes, leather goods, clothing and accessories and other products, provide one-stop shopping experience.

Qian Jinbo is very proud of the strategy of the concept store.

So far, Qian Jin Bo's Quasi luxury brand "test" has achieved initial success.