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    Footwear Exports To South America Have New Channels

    2008/6/19 10:40:00 7

    Footwear Exports To South America Have New Channels

    In recent years, the export of Chinese shoes can be described as "one wave is not smooth, one after another", which has been repeatedly hit in Europe.

    There are both local exclusionary factors and our own factors.

    In June 1st,

    The formal implementation of REACH has imposed more restrictions on the export of footwear in China. On the one hand, we must improve our products and strive to achieve the EU standards as soon as possible.

    On the other hand, it is impossible for the whole world.

    All sectors need only one price and one grade of shoes. Therefore, it is a good idea to raise their own level while opening up an unknown market.

    In December 2007, under the organization of relevant parties, Jinjiang Chen Dai shoe group went to Brazil for a 7 day market inspection.

    The delegation visited St Paul, Rio, and Brazil.

    And to form a partnership with the oldest St Paul chamber of Commerce, making a groundbreaking groundwork for Quanzhou shoe industry to open up new markets in South America.

    In addition, with the support of Brazil General Chamber of Commerce and Brazil Minnan chamber of Commerce, the delegation also visited Brazil's most famous wholesale and retail fair, St Paul twenty-five street, and more than 800 shoes.

    Wholesalers in the retail market have gained valuable first hand information.

    St Paul alliance of Action Alliance

    There are 4 Chai Tai shoes enterprises participating in the "Brazil trip", namely, Jinjiang super shoes and Garments Co., Ltd., Jinjiang Chen Daihongpeng Shoes Co., Ltd. and fuchessai (China) sports goods limited.

    The company and Jinjiang Shi Ying group Shoe Plastic Co., Ltd.

    Zhang Shengtao, deputy director of the Brazil economic and trade SME Service Center, told reporters: "St Paul in Brazil is like Shanghai in China and Brazil in Fujian.

    Financial and Trade Centre.

    During the negotiation with the St Paul chamber of Commerce, the foreign trade union of St Paul chamber of Commerce introduced us to Brazil's economic and trade policy, Brazil's market demand, and the general situation of the shoe market.

    The St Paul chamber of Commerce has organized local enterprises to investigate in China, so they have a better understanding of China's situation and offer many suggestions on how to open up Brazil's market for participating in the tour inspection.

    "

    According to the introduction, according to the partnership established by the two sides, the St Paul chamber of Commerce will publish the information on enterprises and products free of charge for Chen Dai shoes enterprises in the future, and Chen Dai shoe enterprises only need to send them regularly.

    The relevant information will be available to the chamber of Commerce; the two sides will arrange trade matching for the shoe companies in the two places.

    Brazil shoes were found to be of lower grade.

    "When we look at the local shoe wholesale market, we find that the shoes sold in the Brazil market are worse than those made in China, and the quality is lower.

    There are hundreds of shoemaking in Brazil.

    Enterprises, the supply of these shoe enterprises is far from meeting the needs of the local market.

    Therefore, a large number of imported footwear products are sold in Brazil, of which Chinese shoes account for a large proportion.

    Zhang Sheng Tao

    Say.

    The survey found that some Chinese people opened shop in twenty-five street and wholesale and retail market in St Paul, and hired local people in Brazil as shop assistants.

    According to an introduction, the Chinese who went to Brazil to do business earlier.

    Most of them were from Taiwan, China, but in the past three or four years, many mainland Chinese businessmen also went to Brazil to do business.

    "The boss of a hotel in Rio told us that he was on the day of our stay.

    Many Chinese have been admitted to his hotel.

    We exchange business cards with wholesalers in the wholesale market, hoping that there will be business cooperation in the future, but most of these wholesalers are not directly involved.

    Exporters do not have the strength to import large quantities from China or other countries. Instead, they buy goods from some large importers in Brazil.

    In these wholesale markets, besides shoes, we have seen them.

    Many other light industrial products from China, such as bags, key buckles and so on.

    Zhang Shengtao said.

    Ding Shishui, general manager of the "Brazil Tour" delegation and Fu Shi Lai (China) Limited, told reporters that the price of the sports shoes sold in the retail market in Brazil is about 100 - 200 (

    The price level of Brazil currency is almost the same as the retail price of domestic sports shoes in China at present, but the importers in Brazil all settle accounts with Chinese exporters in the form of US dollar settlement.

    Local shoe enterprises are mainly engaged in semi-finished products processing.

    Ding Shishui said that according to incomplete statistics, about 85% of the products in Brazil's domestic market now rely on imports. The products produced by their domestic enterprises account for only about 15% of the market share, and industrial water in Brazil.

    The level is relatively backward.

    "However, at present, the government of Brazil is developing its own industries, mainly adopting policies to encourage exports and restrict imports, so its import tariffs are relatively high.

    But because of manufacturing water

    At a low level, most of the shoe business in the country is mainly processed semi finished products. Many of these semifinished shoes originate from China, and the tariffs on semi-finished products are much less.

    In addition, the government of Brazil has been making efforts.

    Attracting foreign capital to invest in Brazil can not only solve the employment problem, but also develop local industries, so foreign enterprises in the country can enjoy many preferential policies there.

    Ding Shishui said.

    He also said that when he visited the shoe wholesale market in St Paul, they found that most of the shoes on the market came from three places in China's Fujian, Zhejiang and Guangdong, and the rest were Brazil's local shoe companies.

    Work out products.

    "Their sales channels are similar to our domestic sales channels, that is, importers import products from abroad and sell them to first class agents in all parts of Brazil.

    Dealers will distribute the products again.

    Although the quality of footwear products in Brazil market is not very high, I think products with good quality will definitely sell better.

    Actually, Brazil shoes are inconvenient from the retail price.

    At the same price, consumers will prefer better quality products.

    Ding Shishui said.

    The shoe show can be leveraged.

    Zhang Shengtao said that the market in Brazil is not mature enough compared with the European and American markets. This is an opportunity.

    He said, "now, there are more professional shoe exhibitions in Brazil.

    The exhibition will also be held in association with the German shoe fair and the shoe exhibition in Dusseldorf.

    This shoe exhibition in Brazil can radiate South America, so the international shoe market has formed three of Europe, the United States and South America.

    Big professional shoes exhibition.

    The managers of shoe manufacturers that we are going to inspect believe that if we want to open up the Brazil market, we'd better go to the shoe exhibition in Brazil.

    Ding Shishui said: "before we went to Brazil, we had products sold to Brazil, but at that time we only learned about Brazil's market from traders.

    And to visit Brazil.

    Later, through our own eyes, we can have a good grasp of the local market, such as the grade, price, category and consumption level of the local market.

    。

    Next, we may take into account the participation of Brazil in the exhibition, and bring samples to Brazil, the effect will be more obvious.

    Industry view: through Brazil to enter the South American market

    "Brazil has a large population and its domestic consumption level is also good, so the market prospect of the country is still good."

    Ding Shishui said: "what is more important is that Brazil can radiate into South America.

    The region is like a window in South America.

    When our products enter Brazil, they will be able to radiate into countries such as Argentina and Uruguay.

    However, at present, Brazil's production base and wholesale market are mainly concentrated.

    In St Paul, such as Rio, IRA and so on, they are all tourist cities, so most of the Chinese people who go to Brazil to do business in St Paul.

    Compared with Europe and the United States, South America is an emerging market.

    Under the influence of the EU's environmental factors such as anti-dumping on Chinese shoes and other international markets, more and more Quanzhou shoe companies are turning their attention to emerging markets such as South America.

    Experts believe that, at present, the market of Brazil and other South American countries, whether in the market sales or product grades, are at a different level of development than those in Europe and the United States, so for Quanzhou shoe enterprises,

    To other enterprises engaged in the export of light industrial products, we now have the opportunity to cut into this emerging market.

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