AOKANG Shoe Companies Are More Flexible And "Winter".

The summer of 2008 in Wenzhou is still very hot.

From now on, the shoe industry in China has been in the "cold winter" period.

    產(chǎn)業(yè)升級：未雨綢繆

At present, an important problem faced by enterprises in the Pearl River Delta and Yangtze River Delta is the pressure of cost. Therefore, many enterprises are aiming at the central and western regions.

In January 2003, AOKANG group began to cooperate with Chongqing Bishan county government to invest 1 billion yuan, more than 2600 acres of land in the region, and strive to build a giant ship in the footwear industry of Western China, the shoe industrial park in Western China.

When the traditional manufacturing industry in Wenzhou and coastal areas generally entered the "cold winter" season, while AOKANG's impact was very small, they moved calmly towards their goals.

At present, just as traditional manufacturing industry is generally facing tremendous pressure of pformation or upgrading, some small and medium enterprises lacking strength are increasingly on the verge of bankruptcy under the severe situation. AOKANG group has stepped out of a multi brand and industrial diversification path and got rid of the predicament, and has provided useful inspiration and reference for the future development of the traditional manufacturing industry.

    營銷創(chuàng)新：決勝終端

In 2008, the Chinese shoe industry is facing a relatively cold winter: along with the listing and financing of some enterprises, the implementation of the merger plan, the intensification of anti-dumping, the increase in the cost of labor in the implementation of the new labor contract law, the continuous rise of raw materials and the continuous warming of the real estate market, the advantages of low-cost manufacturing in Chinese footwear industry no longer exist, and the profit margins of retail terminals are also getting smaller and smaller.

At the same time, China's footwear industry chain monopoly mode has also quietly gone through 10 years, the mode has developed matured, but the enterprises are "struggling to cope" in the price war, promotion war and advertising war.

No doubt, under all kinds of bottlenecks, pformation is imperative.

In March 20th, AOKANG group held the "Pan Pearl River Delta regional large-scale investment fair" in Dongguan, Guangdong. This investment fair indicates that it is stepping up the pace of pformation of marketing mode.

In the face of this year's unusually severe competition in the channel, AOKANG's innovation is more than that. Under the circumstance of guaranteeing the single store profits of monopoly chain stores, AOKANG proposes to enter the shopping mall on a large scale and achieve "walking on two legs".

"There are two forms of shopping mall, one is shopping mall all over the country, the other is virtual shopping mall on the Internet."

At present, AOKANG group has set up a network mall project department, including technology, sales and service personnel.

    科技創(chuàng)新：由制造到創(chuàng)造

As a supplier of leather products for the ceremonial shoes of Beijing 2008 Olympic Games, we have been looking forward to AOKANG's unique shoes.

It is understood that the Olympic ceremonial shoes are purely hand-made, which fully embodies three characteristics in the design. These three characteristics are in line with the idea of "Green Olympics, technology Olympics and Humanistic Olympics" advocated by the Beijing Olympic Games. In the Green Olympics, we have taken full account of the selection, processing and production of leather materials, and use non-toxic glue. In the technology Olympics, we have adopted the latest development of nanotechnology to guarantee the pace of acidity and alkalinity and inhibit the growth of bacteria; in the Humanistic Olympics, we have taken into consideration the nature of the Olympic standard bearers and etiquette ladies, the standard of standing and walking for a long time, and enhancing the comfort and health of the products so as to relieve fatigue.

Speaking of AOKANG, it will mainly focus on three main lines: Olympic marketing, sports marketing and public welfare marketing.

In order to enable consumers to enjoy the Olympic quality products and services, the Olympic ceremonial footwear has been applied for patent, and will be sold in the market after the Olympic Games.

    內(nèi)部管控：縮減成本

The word "cost revolution" is very popular in this year's shoe industry in Wenzhou.

AOKANG set the cost activity month in May this year, and put slogans on the upper entrance of the factory area for employees to work and work, so that every employee has a sense of cost saving.

"The overall cost of shoemaking this year has increased by 20% compared with last year, and the cost pressure of enterprises is getting bigger and larger under the situation that the retail price of leather shoes has not risen."

At the same time, nearly 3000 AOKANG stores all over the country have also increased their cost awareness and cost saving activities.