The Dream Project Changed Because Of Liu Xiang.

In May 10, 2007, AOKANG took the "Humanistic Olympics" as an example, launched the "dream action" plan, and set up a dream fund for public welfare.

Subsequently, a series of public welfare fund schemes including Ma Yanhong's "decommissioning athletes' spinal correction fund", Gao Min's "Beijing Sport University Gao Min fund", Qian Hong's "open water ambulance action", Wang Junxia's "Western health run", Yangling's "rescue cataract children", Tian Liang's "rescue of congenital heart disease children" and so on, were put on the agenda.

AOKANG originally intended to complete these tasks within two or three months, but the plan has not been able to catch up with the change.

In November 22, 2007, Liu Xiang joined the "dream project" to completely disrupt AOKANG's Olympic marketing plan.

Especially after Liu Xiang and AOKANG President Wang Zhentao worked together to shoot commercials, AOKANG began to spend a lot of money on advertising. It was rumoured that the cost of advertising on the Internet media alone reached one hundred million.

At the same time, the media revealed that AOKANG's huge investment in Olympic marketing led to its financial strain.

Luo Huirong objected to this statement.

In an interview with our newspaper reporter, he explained: "AOKANG to reduce air advertising is to prepare more power to turn to the terminal."

Luo Huirong's Research Report on China Brand Research Institute, which was provided by reporters to reporters, showed that in 2007, AOKANG's reputation increased by 8.63% through Olympic marketing.

"What we need to do now is to pform brand reputation into sales volume."

According to Luo Huirong, after the Olympic countdown 100 days later, AOKANG will launch the Liu Xiang quality series shoes, and since May 1st, launched promotional activities for consumers to "wear AOKANG to Beijing, watch the Olympic Games and cheer Liu Xiang".