2008 The Ninth China (Qingdao) International Leather, Shoe Machine, Shoe Materials Exhibition Summary Report

Sponsor: Shandong Leather Industry Association

China Council for the promotion of international trade Shandong branch

Shandong Garment Industry Association

Shandong branch of China International Chamber of Commerce

China Federation for the promotion of international trade

Asian trade and Development Promotion Centre

Qingdao Leather Industry Association

Qingdao Hai Ming International Exhibition Co., Ltd.

Organizer: Qingdao Hai Ming International Exhibition Co., Ltd.

Shandong Leather Industry Association

On June 26, 2008 -28, it was co sponsored by Shandong Leather Industry Association, Shandong Council of China Council for international trade promotion, Shandong apparel industry association, China International Chamber of Commerce Shandong branch, Asian trade and economic development promotion center, Qingdao Hai Ming International Exhibition Co., Ltd., Qingdao Leather Industry Association and other units. The 2008 ninth China (Qingdao) International leather, shoe machine and shoe materials exhibition, held by Qingdao Hai Ming International Exhibition Co., Ltd. and Shandong Leather Industry Association, was held in Qingdao International Convention and Exhibition Center and achieved full success.

The leather industry in Shandong is made up of four main industries: leather, leather, leather (leather, leather shoes, travel shoes, Lao Baoxie) shoes, leather goods and fur, and leather chemical industry, leather machinery, shoes materials, leather hardware, products and professional market matching. After continuous construction and development, a relatively complete system has been formed from production, scientific research to personnel training and market development.

Shandong's rich and high-quality resources have spawned a large number of shoe industry clusters, such as Qingdao's blue village, Jiaozhou, Jiaonan, Laixi, Weifang's Gaomi, Ji'nan, Yantai, Linyi, Tai'an and so on.

Gradually formed a large number of excellent domestic enterprises, such as Qingdao Hengda Group, double star shoe industry, Fok shoe industry, global footwear group, Xinbai shoes industry, Tianxiang shoes industry, Weihai golden monkey shoes industry, Gaomi Tiji tiger shoe industry, Shandong Rutai shoe industry, Shandong Sai shoe industry, Gaomi Hai shoes industry, Yantai Ajia shoes industry, Gaomi Xinxin shoe industry, Weifang shoe industry Co., Ltd.

With the geographical position of Shandong, there are tens of thousands of Korean bag enterprises represented by Qingdao, Chengyang, Weihai and Yantai.

Due to the elimination of backward equipment and the increasing demand for advanced machines, the rich market resources of the industry have nurtured and produced excellent exhibitions, providing a solid platform for the supply and demand sides.

The Ninth China (Qingdao) International leather, shoe machine and shoe materials exhibition is in full swing, opening the 1 and 3 Pavilion of Qingdao International Convention and Exhibition Center, nearly 25000 square meters.

And the famous brands of China, Hongkong, Taiwan, Guangdong, Zhejiang, Jiangsu, Fujian and other countries and regions attended the exhibition. The shoe machine enterprises include Italy, chrim, South Korea USMC, Taiwan Ding Sheng, Quan Feng, Yi Wei, Yuan Wei, and other trade union members of the Taiwan shoes machine. They are the enterprises of the Taiwan shoe industry, such as the bondas, the euro, the new Kai Jia and so on. The leather aspects are: the ancient leather industry of the ancient leather industry, the company of DAE Rong, Luo Luo, Dong Chun, leather, green, high light, and high and other enterprises. The shoe materials such as: the bottom of the system, the construction of the light die, the horse, the Toyozawa Ritaka, and the Heng Heng fly are all actively involved. There are nearly two hundred exhibitors from Italy, Japan and Korea.

The Ninth China (Qingdao) International leather, shoe machine and shoe materials exhibition, apart from the on-the-spot exhibitions, also meticulously organized various supporting activities to bring more benefits to exhibitors and spectators, such as the 2008 provincial and municipal Secretary General Association, on-site seminars and so on.

In June 26, 2008, the Secretary General of the textile and Garment Industry Association sponsored by the organizing committee was held in the conference room of the blue ocean hotel in Qingdao. Wan Jin, Secretary General of Shandong garment industry association, Secretary of the Shandong Leather Industry Association, Gao Lu Guang, Chen Huian, vice chairman of the Shaanxi garment industry association, Gu Xiaowen, Deputy Secretary General of the clothing association of Jiangsu Province, Li Gang of the clothing trade association of Henan Province, Li Gang of the clothing trade association of Henan International Chamber of Commerce, Gao Jianyi, Henan Henan Leather Industry Association Gao Jianyi, Weihai City textile and garment industry association Huang Fuhai, Yantai City garment industry association, Liu Enhou and so on, attended more than 30 people.

The group was warmly welcomed by exhibitors and achieved good negotiation results.

At the same time, the exhibition also has many high-quality seminars at the scene. It actively carries out the release of industry policy, technology and market information, and deeply reflects the role of its interactive information platform, including lectures on the application of adhesives in the footwear industry of Shanghai new chemical materials Co., Ltd.

The exhibition opens two exhibition centers in Qingdao International Convention and Exhibition Center, with an exhibition area of more than 25000 square meters. Nearly two hundred famous brands from Italy, Japan, Korea and Hongkong, Taiwan, Guangdong, Zhejiang, Jiangsu, Fujian and other countries attended the exhibition.

Major categories of exhibitors: equipment, materials and leather.

The organizing committee takes the "customer first" as the criterion for exhibition services, and develops a standardized and systematic "detail service" process.

The organizing committee will set up "VIP leisure area", "organizer office", "news center", "pport office" and "inquiry desk" on the 3 hall.

"VIP leisure area" is to open a 60 square meter "special area" in each stadium, providing free drinks, coffee and computer to exhibitors and professional spectators, so that exhibitors can conveniently access the Internet.

The sponsor office creates a communication platform between the exhibitors and the organizing committee, so that the organizing committee can keep abreast of the situation and solve problems quickly for exhibitors.

The news center provides convenient services for the media to send manuscripts, send and receive messages.

At the same time, the exhibition has organized a number of high-level professional forums and technical exchanges to play the role of the exhibition information platform.

The stereoscopic and all-round publicity strategy of the exhibition is fruitful.

In addition to websites, magazines, newspapers, outdoor advertising and other key publicity, the organizing committee through telephone, SMS, fax, mail and other platform publicity, outdoor put cross bridge, antiaircraft artillery, wall and downtown busy billboards.

In addition, the organizing committee has carried out strong advertising campaigns at large and medium scale exhibitions at home and abroad, issuing publicity materials, and inviting exhibitors to the audience.

Since its establishment, the exhibition has grown into an international, professional and market-oriented brand exhibition after years of cultivation.

With the promotion of global industrial pfer and structural adjustment, combined with the sustained and rapid growth of China's economy, the exhibition will achieve the leap forward from regional exhibitions to national exhibitions in the future. At the same time, it will further highlight its leading role and development in the Chinese market and global market, and build the core competitiveness of the exhibition.

The organizing committee spent a lot of manpower and material resources to organize the spectators carefully. For this exhibition, a special investment department was set up for 8 people. They did a lot of work: they previewed the exhibitors and products, and sent them to the customers directly, according to the database information and the information provided by the industry associations.

The Organizing Committee further provides humanized and thoughtful service, which provides 1000 professional vouchers with 50 yuan vouchers (as a pport subsidy for buyers' participation), and a three star standard room card for the VIP customers visiting the exhibition. It also provides preferential policies for free accommodation for all the exhibitors in various provinces and cities' Associations, as well as the way of organizing special tours for the gathering of industries.

The Ninth China (Qingdao) International leather, shoe machine and shoe materials exhibition attracted many professional visitors from home and abroad. The number of visitors also reached 49 thousand and 800, and 95% of them were professional spectators.

Manufacturers, distributors, agents, importers and exporters and traders from the domestic and foreign textile and garment industries; news media; international purchasing groups; ambassadors to China; trade associations in China; trade associations, research institutes, industry media and other professionals.

Mainly from Shanghai, Zhejiang, Jiangsu, Shaanxi, Shanxi, Liaoning, northeast, Shandong province and surrounding areas Hebei, Henan, Anhui, Anhui, Anhui and other areas.

According to the analysis and statistics of the audience, the audience arrived on the first day about 22 thousand people, mainly in Shandong and Tianjin, Jiangsu, Anhui, Hebei, Liaoning, and Korea, Japan and other regions.

Audience analysis: 66% of the audience had all or part of the procurement decision-making power, and 79.5% of the overseas audience had all or part of the procurement decision-making power.

The publicity work has been done very well. The organizing committee has focused on the exhibition at the initial stage, the middle stage and the opening three stages, and has continued to publish news and advertisements on authoritative newspapers, magazines and websites.

In order to ensure the exhibition's effect and seek more favorable publicity methods, the Organizing Committee of this exhibition has tried many new ways of publicity, and has made more innovations in the way of publicity work. Through the intensive propaganda of three audiences, such as professionals, senior citizens and the masses, the exhibition's popularity has been improved.

In view of the professional audience, several outdoor advertising boards with dozens of meters are set up in the industrial gathering area of Lancun, Jimo and other important traffic sections in Qingdao. The exhibition coverage will be expanded again. Secondly, through the original merchants database, the exhibition professional publicity will be done in the form of sending short letter invitation, telephone invitation, fax invitation, Email invitation, print advertisement and so on.

At the same time, we should conduct professional market research and special visit invitation to the industrial clusters in Yantai, Weihai, Weifang and other markets.

In addition, this exhibition has also made important publicity for the mass groups.

除了在本地主流媒體半島都市報、青島日報、齊魯晚報、青島財經日報等報刊做定期宣傳外，中國鞋網、中俄鞋網、環球鞋網、《制鞋工業》、慧聰制鞋頻道、328鞋訊網、美中鞋業網、《footwear》、中國鞋業人才網、《中鞋訊》、鞋業在線、169雜志/169鞋網、《亞洲鞋業》、《中外鞋訊》、《煙臺晚報》、《民營經濟報》、《紡織服裝市場資訊》、《紡織制衣市場快訊》、《縫制專業綜合雜志》、《中國服飾報》、《中國紡織報》、《中外縫制設備》、《中國縫制指南》、《制衣業世界》、《發現資源－縫制》、《國際縫制設備》、中國縫紉機網、亞洲縫紉機網、中國縫制設備網、中國縫制指南、縫機世界、全球紡織網、中國紡織服裝網、365紡織網、青島紡織服裝網、國際服裝網、山東省紡織服裝網、浙江服裝網、中華紡織網、全國服裝網、服裝網、中國紡織經濟信

Interest net, "clothing business sentiment", China clothing shoes and hat nets, China apparel investment network, China garment net, China textile net, garment accessories Accessories world, clothing resources, Jinqiao textile network, China clothing network, China brand clothing network, "Qingdao textile and clothing newspaper" and so on, hundreds of important media have done a very strong publicity and promotion.

The exhibition website is also improving. Professional visitors and manufacturers can visit the exhibition website.