Cut Off The Small Profits Products And Cut Off Zhejiang'S Famous Enterprises To Help Them Break The Dilemma.

In the past, banks were chasing enterprises to lend money. Nowadays, enterprises have to submit a report to the bank for a month. They will encounter loan reduction if they are not careful. The profit growth has increased by more than 30% in the past year, and now they can keep their profit growth.

They are the top 100 enterprises in Zhejiang. They are big brother enterprises in their respective industries. Under the encirclement and attack of all kinds of unfavorable factors, this year is also full of weather.

Last week, the Zhejiang industry leaders were interviewed by journalists. Everyone complained about the difficulties they faced, and when they heard the solutions that were not practiced, they communicated with each other.

But one thing they think is the same: difficulties often happen, and past is victory.

Kexi group, a textile export company facing tremendous pressure of RMB appreciation, Hangzhou steam turbine group, looking at the rapid rise of steel machinery manufacturing enterprises; Hangzhou strategy rubber, is a labor-intensive production enterprise with over 10000 employees.

Two of them are listed companies, and the other two are 50 years old Zhejiang evergreen trees.

At present, every enterprise feels empathy, and a large company can lose tens of millions of dollars carelessly.

Their advantage is that they have gone through numerous trials and hardships over the years.

　　今年少賺點寧可丟錢不丟客戶

Speaking of textile export companies, the first feeling of many people is: it must be miserable.

RMB appreciation, export tax rebate reduction, bank credit tightening......

Which round is hidden.

Katy is a company that mainly imports and exports silk, textiles and garments. Last year, its sales revenue was nearly 6 billion yuan, and its total import and export volume was US $800 million, of which export was US $780 million, a typical export oriented enterprise.

It has 6 trade branches, 6 trading subsidiaries and 11 holding production companies.

Difficulties: RMB appreciation, nearly half profit being chewed.

"The magnitude of RMB appreciation has not been so large in the first half of last year."

"Our profit has not yet had much room for RMB appreciation," the chief executive of the CIC group said. "The sales volume in the first half of this year is not much different from that of last year, but the profit has dropped by 48%."

A typical example is Kexi group, which has a trading subsidiary. It mainly exports home textiles in Shanghai. China exports to the world about 3 billion dollars of home textile trade every year. It can make up 15% of a company. Such an excellent company has suffered losses this year.

The reason is very simple. It mainly depends on the US market, and the appreciation of RMB and the decrease of business volume, for the two reason, make a good company from profit to loss.

There is also a subsidiary company, the first year of profit, the annual growth rate is fast, net profit last year reached 20 million yuan, but suddenly lost this year: exchange rate cost 10%, labor cost 10%.

Move forward:

A good financial sword

"Forward sale and purchase", "outward documentary bill", NDF (non principal settlement forward exchange)...

These words may be a little professional, but they are not new to foreign trade companies.

But this sword is not everybody's move.

Last year, the group had $70 million in trade volume, and the foreign exchange risk was reduced by about 5%.

But because most of the trading subsidiaries have only a few million dollars in registered capital, and the banks are reluctant to do so, this year they decided to take the lead by the parent company, combined with the high-quality trading subsidiaries, and unite with the banks, so long as they can alleviate the pressure of exchange rate, they are willing to try.

"If the operation is right, exchange rate risk can be reduced by more than half."

Trick two lose money do not lose customers

Kay has many European customers, and the euro has appreciated against the people. But they insist on settling in US dollars because they firmly believe that they can not lose customers if they lose money.

To do a good job in credit insurance, the general salesmen are more inconsistent. They feel that the customers are so familiar and do not need such trouble. But now we must pay more attention to them.

Three e-commerce development space

The company has a salesperson. The company entered the company the year before. When it first came in, there were no customers. It was done on the Alibaba.

This year, the company began to learn from him, which not only saved the high cost of attending various trade fairs abroad, but also expanded the customer space.

In 3 months, the subsidiary sent more than 900 pictures to Alibaba and more than 2000 pactions.

Trick four let designers talk about customers

This year, a new market development company has been set up by the group, mainly based on research and development, to enter the market and take the initiative to talk to customers.

In the past, customers directly contacted customers were asked to design departments according to customer's modification requirements, and then they could calculate the cost and quote them to customers.

Now, customers have requests, R & D personnel can reply immediately.

Do not think that designers will not talk about customers, this year a designer just took over the effect is good, it is estimated that a year can be traded 500 thousand to 1 million dollars.

This has the advantage of not only letting designers know more about the needs of the market, but also actively mobilizing their enthusiasm, because their income has begun to diversify.

Coke bottles in the water tank are saved 200 thousand a year.

"I have heard that you have not been very well in the past two years and have been shrinking."

"That's because we began to adjust in 2006, and stripped some industries that were not related to the main business, and wanted to be stronger."

15 subsidiaries sold 13 billion 800 million yuan in 2007 with a profit of 220 million yuan.

The size of Putian Eastern Communications is also a carrier class in Zhejiang.

Difficulties: declining export volume

Although the whole machine is exported, because of the basic import of mobile phone materials, for Dongfang communications, the pressure of rising costs and RMB appreciation can basically be offset.

However, the export volume declined, and exports amounted to about 8000000000 yuan the year before, down to about 6000000000 last year.

In addition, the cost of labor increased by more than 25%.

Move forward:

An insight into opportunities

Compared with other enterprises, Dongfang communications has finally come to an end this year. Because of the adjustment strategy of the year before last, the sale of real estate and other industries which are not related to the main business, and the divestiture of assets with low profit margins, this year will be able to open up new businesses.

It is a wise choice for a company that is already on the scale and its own industry is good.

Tricks two to expand business

The original customers of Orient communications are mainly mobile Unicom, and now they are developing towards cluster, such as emergency communication, integrated communication within the system of meteorological departments, new technologies developed by partner technology, and making use of this shuffling period to strengthen the main business.

Trick three reduction and consumption reduction

At the beginning of the year, the company launched activities of increasing revenue and reducing expenditure, reducing consumption and reducing consumption.

A logistics service worker suggested that a bottle of water filled with water should be put into the water tank of every toilet in the company's bathroom. He also made a detailed statistic. Such a toilet can save 0.3 to 0.5 tons of water a day, and the whole company can reduce water expenses by about 200000 yuan a year.

Paying attention to small innovation has saved many management costs for the company.

　　房產(chǎn)項目被PK把錢用在刀刃上

Hangzhou steam turbine group is just 50 years old this year. It has experienced many ups and downs.

This year's "storm" still made it feel enormous pressure.

At present, the Hangzhou steam turbine group has 16 member enterprises, including equipment manufacturing, shipbuilding, electronic vacuum tube manufacturing, import and export trade, service industry, real estate and other fields.

Last year, their performance was also very dazzling, completed 8 billion yuan sales, profit 700 million yuan, this year their goal is to sell 10 billion yuan, profit 860 million yuan.

Difficulty: the material has gone too far.

Machinery industry, steel is an important raw material.

And the magnitude of the rise in steel prices is "not jumping up, but jumping up."

The head of the group said.

The machinery industry also has a characteristic, the production cycle is long, now the order, how much can earn at the end of the year, no one can tell.

Dongfeng shipyard is a wholly-owned merger of Hangzhou Steam Turbine in 2003. The momentum of the shipbuilding industry should be good, but profits have been squeezed due to soaring material.

Last year, the profit was 4 million 180 thousand yuan, and only 330 thousand yuan has been achieved so far this year, down 41.26% from the same period last year.

Another company, Wan Dong Electronics Co., Ltd., mainly works as a medical X ray tube. It needs to use some precious metal material. The original 4 million tons, now about 100000 yuan per ton, more than doubled.

　　出招：

Trick to keep the market

Despite rising raw materials and squeezing profit margins, Hang Hang insisted that the market must be occupied, even if profits were low or even zero.

For example, the west to east gas pmission needs gas turbines. From the west to Shanghai, we need 1200 units, 80 million to 90 million yuan per unit, only three or four enterprises in the whole country have the ability to do so, and many shares are occupied by foreign enterprises. Therefore, the market can not be released.

The trick is two.

Owing to the pressure of funds, Hangzhou Hangzhou steamboat took a piece of homestead in a scenic spot in Lianyungang last year, but suspended development and limited funds to the most critical areas.

"In principle, we only do stock projects and do not develop new projects."

Policy oriented projects are resolutely closed.

Now there are many industrial parks in Zhejiang, and many steam is wasted. The company talks well with the local government. The project is invested by the company, and the steam power plant is built. The surplus heat is used, and the revenue is returned to the company in 3 years and then returned to the local government.

This new industry has been accepted by two or three tier cities and is developing very well.

Trick three cost management

There are many companies, many employees, and a lot of waste.

Hangzhou Steam Turbine gives every accessory company certification every year, guides competition, and the company with the highest cost per day is selected to reduce costs.

At the same time, we should improve the management system and reduce unnecessary waste.

Before investing in every project, do research and expert certification without blindly investing.

Product compression below 10% gross margin

It is rare to see Hangzhou CAD Rubber Co., Ltd. advertising, but its tire output is the first in the industry.

This low-key enterprise has also gone through 50 years of history, relying on accumulation, sales of 13 billion 300 million yuan last year.

In the first half of this year, sales revenue has increased by more than 24%, but profits have not kept up. Who calls for cost pressure?

For a company with tens of thousands of employees, even if the monthly salary of each employee is increased by 100 yuan, it will be tens of millions a year.

Difficulties: cost increase exceeds 40%

Oil, coal, export rebates, anti-dumping...

Which baseball company didn't eat it?

The price of products has been rising for several months, which is still far behind the rising cost.

Move forward:

A decisive break

The production rate of radial tire increased by 10% under the gross profit margin of less than 72%, and the proportion of radial tire increased from last year to 72% this year.

Everyone is equal in difficulty, but not everyone can grasp it.

Because of the increase in radial tire production, CIC spent 480 million yuan in the first half of this year to buy a tire factory in Fuyang, and build a similar factory at least 700 million to 800 million yuan, not counting the time cost.

Trick two

800 million yuan a year for technical pformation, this figure is very large, before the company basically used in the introduction of hardware, this year, a lot of effort in software.

The company hired 3 foreign experts this year, from Japan and Korea respectively.