China'S Back Shoes Are Also Popular In Europe And America.
The picture shows Orlanndo Bloom, a Hollywood movie star wearing a pair of shoes.
在國內有著40多年歷史、售價僅20多元的球鞋——回力鞋，近日卻成為歐美人士爭相購買的暢銷貨。在歐洲，它的身價至少翻了25倍，達到讓人驚愕的50歐元（約500元人民幣）。不僅如此，最權威的時尚雜志《ELLE》法國版還為它“著書立說”，它的“粉絲”橫跨演藝圈和時尚圈。繼中國蛇皮袋被國外時尚品牌克隆后，中國球鞋再度創下時尚界的一個奇跡。
引領風潮
“精靈箭手”愛中國鞋
前不久，主演過《指環王》、《加勒比海盜》的男星奧蘭多·布魯姆亮相位于曼哈頓的《紐約，我愛你》片場。身穿墨綠大外套的他腳上一雙球鞋尤為搶眼，這正是中國球鞋——回力鞋。隨后，奧蘭多換了造型，褲子由淺色換成深色，可對足底那雙雪白的回力球鞋仍然不離不棄。在奧蘭多的帶領下，越來越多的好萊塢明星開始穿這來自中國的球鞋。
再把鏡頭移到巴黎街頭，一群年輕人從brooklyn店（法國一家多品牌連鎖店）走出，他們穿著入時，腳上都穿著一雙來自中國的“古老”品牌——回力球鞋。“這絕對是挑戰‘匡威’在年輕人心目中的時尚主導地位。”《ELLE》雜志法國版在報道中這樣寫道。
How to become popular
一個法國人開啟“魔盒”
3年前，法國人派特斯·巴斯坦在上海街頭無意中發現了它，把它推廣到海外，當初簽署協議時，中方代表還對這位老外報以懷疑的目光，因為在地攤上廉價到12元一雙、已淡出人們視線多年的“古董”，一位老外竟然想到國外賣上50多歐元（合500元人民幣）。當時沒人會想到，3年后，這雙鞋在歐洲會火得一塌糊涂。很快，這個牌子開始被時尚圈關注。該品牌系列的命名大多來自中國武術，比如經典款叫“少林精神”、“螳螂”、“龍塵”、“猴爪”等，今年8月還將推出高幫的少林系列。
Soon, China's "back" shoes sold abroad "sky high" news was published by French students on the mainland website, netizens exclaimed: "how can this be!"
However, more and more netizens are beginning to reflect on why the real Chinese goods have become so fashionable and popular in foreigners' hands.
Reporters at the online store found that at present, there are ten stores that sell baseball shoes.
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