Shoes, "Love And Sadness" Of Famous Brands Such As Wenzhou And LV.

Since the 90s of last century, more and more Wenzhou people have gone out of the country to enter the world. More and more world famous brands are also flowing into Wenzhou.

Many people write the story of "beauty and sorrow" for their famous brand.

Last month, the Hangzhou Tower Louis Vuitton store suddenly went out of business, causing public opinion to be in an uproar.

Chun she Du

　　“一朵小花”開放了剛富起來的夢

Mr. Xia, more than 40 years old this year, his youth story is accompanied by "Montagut" this "little flower" all the way to come.

I remember that when he was not engaged in the 80s of last century, he bought a 300 yuan Montagut long sleeved shirt at a clothing store in Ma Ma Street. It was his first world famous brand. Over 300 yuan may not be enough to buy famous brand pieces, but at that time, he was two months old.

The "Montagut" he wore for many years.

At that time, "Montagut" had not yet opened a store in Wenzhou. In the square shop, Xinhe street, and Ma Ma Street, some of the people in Wenzhou who were selling clothes at the time seemed to have "Montagut" occasionally in the authentic clothing store, and the goods were very few.

Mr. Zhu, who was over 50 years old, bought a "Montagut" when he was 30 years old, because everyone around him was wearing "Montagut", so he was also going to buy one.

In the clothing store, the boss said there was only a light green T-shirt, and Mr. Zhu wore something too small.

If you want to buy it, Mr. Zhu is somewhat hesitant. After all, such a T-shirt is his salary for several months.

The shopkeeper said that if it did not buy, it would take some time to have new products. Because there were many people who wanted to buy Montagut, Mr. Zhu was afraid that he would not buy it, though he did not fit well, he hurriedly bought it.

As Wenzhou people get richer and richer, more and more people wear "Montagut". "Montagut" has once become the "formal dress" of Wenzhou people attending various ceremonious occasions.

With the increasing popularity of Montagut, new services for brand-name services have been spawned, such as the renovation of old clothes, and some people will take the Montagut that has been worn out for several years to be dyed and renovated.

By the late 90s of last century, with an "crocodile" climbing into the lives of many people in Wenzhou, the "Montagut" scenery was hard to come back.

Today, "Montagut" has opened its own store in Wenzhou, but in the streets of Wenzhou, which is famous for its brand, it is hard to reproduce its original glory, but no one will forget the story of this "little flower". It has become a good memory for many people.

　　“一條鱷魚”見證超強名品購買力

If the "flower" led an era, then when "crocodile" climbed into the wardrobe of Wenzhou, it led a trend. In 1998, it originated in the last century. In 30s, the French "LACOSTE" tour to Wenzhou swept the whole city.

To open Mr. Zhu's wardrobe is a row of "crocodiles". From T-shirts, shirts, sweaters and even socks, Mr. Zhu said he bought them with friends.

Some foreign tourists saw that people in the streets of Wenzhou seemed to like to wear LACOSTE. They were surprised and puzzled. He could not understand why Wenzhou people had a special liking for crocodiles.

Sometimes in a unit, almost all men are "crocodiles" on the front of their chest. Some people call it LACOSTE's "work clothes" of Wenzhou people.

At that time, LACOSTE was a fashion and high-end for Wenzhou people, so everyone liked it.

Even at that time, a popular saying among the people of Wenzhou was: "help me with this basket, and I'll buy you an" crocodile "to wear it.

Like many people, the LACOSTE version of the market is also more and more, with the Chinese version of Hongkong, the French version and the Thailand edition, the crocodile's fish head has big, small, and in the face, and has the outward appearance. At that time, if anyone can tell the true and false "crocodile", then he is the fashion man.

Hu Cunkai, the head of "Zheng Zhang washing", recalled that the "crocodile" was popular at that time. "In winter, two hundred or three hundred sweaters in dry cleaning can be collected in one day, and some customers in the county specifically take their crocodile to the city to wash them." LACOSTE

In summer, the business of dyeing the "crocodile" T-shirt will be particularly good. Because the purity of the black is good, it is easy to coloring, basically it is dyed black, and it charges 50 yuan.

Before dyeing, we need to remove the "crocodile" logo if it is dyed. Sometimes we have to remove hundreds of LACOSTE trademarks a day.

They also washed a lot of fake LACOSTE, and they felt the fabric. They felt it, especially the customers who sent dry cleaned "crocodiles" such as Cangnan and Ruian. There were too many fake ones. Some consumers who had bought expensive fake brands at high prices did not know that they had bought fake products.

Because Wenzhou people are too fond of "crocodiles", for some time walking on the streets, there will be illegal traders carrying a bag, coming up to ask you "crocodile" or even selling LACOSTE trademarks in some places. These tens of yuan, one false crocodile, finally slow down, "hurt" many people to "crocodile" love.

When more and more Wenzhou people go out of the country to make a world, more and more world famous brands are beginning to wonder that Wenzhou's super brand purchasing power has opened the store to Wenzhou. People who only like "crocodile" have begun to "empathize" again.

After 2000, there were many famous international brands in Wenzhou market, such as BOSS, shark, Dunhill, Armani, VERSACE, ESCADA and so on. They were very popular with Wenzhou rich people and fashion designers.

　　為了“那種自信的感覺”一擲千金

Miss Hu is a teacher, but because of her good fortune, she has been in close contact with the famous brand since her schooldays.

At that time, she was dressed in the body and pedaling on her feet.

Speaking of her first name brand, Miss Hu said it should be the GUCCI satchel that her brother brought back from Hongkong seven years ago.

The GUCCI satchel was like a "great lady". Miss Hu liked it only after a glance. That is, from then on, she began to "love" the famous brand from Italy.

Besides buying GUCCI watches in Wenzhou, Miss Hu often went to Hongkong, Shanghai and other places to clean GUCCI fashion trends.

Relatives and friends saw her love for GUCCI so much that when they traveled abroad, they would buy GUCCI as a gift for her.

Seven years later, Miss Hu has GUCCI's three pairs of glasses, two handbags, two watches and a T-shirt.

In addition to GUCCI, Miss Hu also likes other famous brands, but few, so when she is shopping, Miss Hu goes to several famous brand shops she likes, so she spends much less time shopping than her peers.

In addition to clothes and bags, about women's "face problems", Miss Hu's cosmetics are all first-line brand names.

"I am a better woman to myself."

Miss Hu laughs.

The cosmetics she uses now are only three kinds of eye cream, facial essence and face cream. They add up to five thousand or six thousand yuan, plus cream, toner, facial cleanser and so on, at least ten thousand yuan.

About ten thousand yuan of cosmetics, she probably takes about half a year.

On one occasion, her husband went to Hongkong on business. She made a list of her husband and spent 20 thousand yuan on cosmetics in one breath.

Famous brand bought more, Miss Hu gradually realized the brand name "save money", such as not very urgent, she will let friends from Hongkong, the price can be 1/3 cheaper, such as her GUCCI watch, the price in Wenzhou is 9000 yuan, her trustee brought back from Hongkong only spent 6000 yuan.

Although she likes famous brands, Miss Hu is not very publicized. She only knows that her friends will attend the famous brand when they are at the party. She will wear a GUCCI watch and a LV bag.

"In fact, those famous brand clothes and famous brand bags are so beautiful.

I don't think so.

I just feel confident in wearing it. "

Miss Hu concluded that she liked the deep reasons for famous brands.

"Using brand names is not a one-time consumption," she said. "Sometimes it will become a bottomless pit." for example, a bag like GUCCI costs three hundred or four hundred yuan at a time, which is enough for many people to buy a nice new bag.

In fact, when it comes to brand names, it sometimes turns into a "bottomless pit". A few days ago, Miss Hu took a look at a list, which costs more than ten million yuan. Although she was somewhat hesitant because she didn't have enough cash to turn around recently, she said, "I think I will buy it, because I really like that watch."

It is not because of lack, but just because of love. The temptation of such famous brand is almost "no mercy".

　　“超越時間的質感”讓很多人神往

Mr. Pan, who has been puzzled by years, has his own computer company, and is also a big boss in Wenzhou.

Pan's first brand name was that he had just joined the work ten years ago, and he saved three months' salary and bought a pair of shoes of 700 yuan Adidas.

"Cool, that feeling is cool."

Talking about the feeling of wearing "authentic", ah pan remembered vividly.

Because he liked those shoes too much, Apen almost wore them every day after he bought them. After a year and a half, he had to grieve with the first pair of designer shoes because his "Adidas" had been worn out by him.

With the growth of age, A Pan, who is getting richer and richer, is becoming more and more fond of famous brands. BOSS, CK, Columbia and Lois are in his cupboard. Two thousand or three thousand yuan a T-shirt, one thousand yuan and a pair of shoes are only a drop in the bucket for A Pan.

Pan often takes the opportunity to travel to other famous brand stores for shopping. He bought a CK coat of more than ten thousand yuan.

In addition to his clothes, ah pan loves his name list. So far, there are seven or eight identical brands in his drawer. From 15 yuan to 1000 yuan a year ago, he has ten yuan a piece. He says he likes it. He is proud that he has not broken his watch yet.

"Even if there are a few people who are almost not wearing them, they will feel comfortable when they are put there."

Mr. Pan has a special "family relationship" to the list.

Wu Ruoxue is an old employee in the city who is the agent of the world's top brand clothing companies. He has witnessed the Wenzhou people's pursuit of fashion brands from generality to individuality.

In 2000, Wu Ruoxue worked as a salesperson at HUGO BOSS Wenzhou international store. At that time, most of the customers who came to buy famous brands did not know what they were going to wear, so they asked the shop assistants to recommend them. Almost no one could match them, so it seemed very blind.

One detail is that many people will go to see the price, usually only one at a time.

"In recent years, I feel that Wenzhou people have improved their taste in clothes very quickly."

Wu's theory, now the customers themselves will ask, for example, some customers who often go abroad will ask: "I saw a pair of jeans in Italy last time, the curve is very prominent. Do you have any?"

In order to synchronize with the international fashion trend, the famous brand orders of Wu Ruoxue's company in recent years have been changed from the two orders of spring, summer, autumn and winter in the previous year to order all the year round.

In the case of Wu's theory, people in Wenzhou are becoming more and more famous in wearing famous brands. Once, a female customer found that a famous brand of jeans could wear out the curve of her leg, so they bought two pieces at a stretch, one wore trousers, and one was shortened to seven pants.

In recent years, customers who go shopping in stores will hardly go to see the price tag. They come here only to see the style. If the style is right, some people will buy several pieces at one go.

Wu Ruoxue's company has thousands of VIP customers. These customers spend at least ten million yuan a year, and the high level even reaches 2.3 million yuan.

　　國際大牌頻陷“質量門”

While people in Wenzhou love famous brands, some famous brands also hurt the hearts of Wenzhou people because of quality problems.

Erwin, director of the Quality Inspection Institute of Wenzhou Quality Inspection Institute, said that before 2005, there were very few tests of international brand names in our city. It should be said that there was little since 200.