Clothing Industry: "Love" Olympic Games In Its Own Way

There are many economic myths in the past Olympic Games, which turned the original small businesses into international brands, and orders were flying all over the world.

Some economists feel that the Olympic Games can change a country, a city, or an enterprise.

In 1984, Ebers, the main person in charge of the Losangeles Olympic Games, sold the television broadcasting rights to US $360 million, and authorized the Olympic logo and mascot to Losangeles clothing manufacturers to produce clothing and mascots with Olympic logo.

The US data showed that the price of the shirt with Olympic logo increased by 50% than usual.

The 2008 Beijing Olympic Games also have unlimited business opportunities for the textile and garment industry.

According to the economic observers of the clothing industry, the number of foreigners who come to Beijing tourism (18.00,0.10,0.56%) is about 10 million passengers per year.

The Olympic Games is a global cultural brand. If the Olympic Games related patterns or words can be printed on the clothing products, it will attract tourists to buy, which roughly estimates that this garment manufacturer will generate nearly 1 billion yuan in revenue.

Of course, the premise that we can enjoy this huge profit is that the company must first obtain the identity of the Olympic sponsor, which needs to pay a lot of sponsorship fees.

In 1984, the cost of sponsoring the Olympic Games was about $4 million. In the 1997-2000 year, the figure increased by 10 times, and the average cost of 11 sponsorship members reached US $40 million; and the average sponsorship of the sixth phase plan for the 2008 Beijing Olympic Games has exceeded 60 million US dollars.

At the same time, as a series of marketing operations, sponsoring late promotion activities also need to spend a lot of money.

Such a high cost is not acceptable to ordinary enterprises.

But in the Olympic Games held at their own gates, businesses of large and small scale not only want to admire the Olympic sponsors, but also have to "love" the Olympics in their own way.

Realizing brand dream by Olympic Games

Zhejiang Asia Group is located in Hangzhou, but Huang Xuxiao, chairman of the group, wants to make Ya Xi a national chain group, making it a famous brand for Chinese women's clothing.

The company used millions of annual salary to look for a skilled design director.

Quality is the foundation and essence of an enterprise's becoming bigger and stronger, but in today's highly competitive market, successful marketing is equally important.

Mr. Zhang Cheng, market planning manager of the Asia Group, said in an interview with Xiaokang, "as a global sports event, I believe that any enterprise wants to use this platform to promote the popularity of the enterprise.

Asia is no exception. In recent years, our company is also making efforts and attempts in this area, hoping to use this platform to achieve brand promotion strategy.

For brands are entrepreneurs who dream of each dream have repeatedly stressed.

Huang said in an interview with reporters: "it has been my dream for many years to be my own brand."

At present, the group has more than 2000 employees, and has its own chain stores in Hangzhou, Jinhua and Dongguan, Zhejiang.

"Our goal is to set up a chain store in Asia," Zhang Cheng has the courage of the first calf for the development of the group.

How to realize the blueprint of the group?

What can be used to persuade merchants to join?

This is closely related to brand awareness.

The Beijing Olympic Games is a gathering of the elite in sports industry. It is also a great event for all walks of life.

Whether to use the Olympic Games to preach that the company is unconsciously become a standard to judge whether the company has the strength and whether the business thinking is modernized.

As for how to grasp the business opportunities of the Olympic Games, Zhang Cheng said that all the plans of Asia were mainly based on brand building and based on the development of Yu Changyuan.

He said: "as an international human sports event, the Olympic Games can not only bring opportunities to brand marketing, but also pave the way for the long-term development of the brand.

We need to take advantage of Olympic opportunities to strive for the promotion of an international brand of Chinese underwear to other countries outside China.

For the specific marketing operation, the group thinks more about the opportunity to preach products, guide consumption and build brands at the high density gathering place of the Olympic Games.

Olympic Games is an excellent opportunity for business public relations.

The Western Australia Group is a garment enterprise in Sichuan, with a total number of more than 1000 employees. After less than 10 years of competition, it has been among the top 30 in Sichuan province.

Its main garment is exported to foreign trade.

"There are many American bosses calling me, hoping that I can set the tickets for the Olympic Games for them."

As a responsible person in the expansion period, chairman Li Xuehui was busy, and the interview lasted for a week.

But he seemed very excited about the business opportunities of the Olympic Games.

Mr. Lee once studied in the United States. During his schooling, he began to pay attention to the clothing market abroad, and he went to the clothing industry in the United States to conduct research from door to door.

After several years of hard work, his company has achieved ODM from OEM, that is, pforming from a simple manufacturer to an enterprise that is not only producing but also self designing and building its own brand.

The efforts made during this period may only be fully understood by Li Xuehui himself.

"The Olympic Games held in China have made Chinese entrepreneurs proud and proud."

For this sense of pride, Li Xuehui is very sincere: "they are not only concerned about the Olympic Games, because in China, China's status in the world is once again recognized.

They have a close look at China's impulse and hope to find opportunities for cooperation in China.

This is also our opportunity. "

For the Olympic Games, Mr. Li of the Western Australia Group believes that it is an excellent opportunity for "business public relations".

Booking tickets for foreign businessmen, asking them to visit the company and urge further cooperation is the initiative of the Beijing Olympic Games.

He was always driven abroad to discuss the contract, and this time, the guests from all over the world could come to China by him to show the strength of the group.

"This is a great event, whether it is China or Chinese entrepreneurs, it is a great opportunity."

Olympic business public relations strategy has been determined, and for other marketing programs, Mr. Li said: "at present, there is a lack of suitable talents.

A good marketing strategy is not inherent in the boss's mind.

We need to have a marketing team able to fight well before we can cope with challenges.