Jiangsu International Fashion Festival: To Enhance The Characteristics Of Regional Brands

A batch of textile and garment industry bases and textile and garment features (towns) in Jiangsu province have been facing industrial upgrading in recent years. Taking Jiangsu international garment festival as an important stage to enhance cluster level and expand cluster influence, the implementation of famous brand war and regional brand has become an important stage.

On the tenth Jiangsu international dress Festival, we can see a batch of innovative features (towns) in Shengze town of Wujiang, Zhangjiagang Town, Changzhou Hutang Town, Nanjing Cheng Qiao Town, etc., and we can also see a group of new collections, such as Taicang Huangjing Town, Changshu GI town and Danyang Dao Shu town. They will continue to exert their efforts to the regional brand with the help of the dress Festival platform.

　　盛澤鎮：古老綢都開創新輝煌

Silk textile industry is a traditional industry in Shengze. China's Eastern Silk Market located in Shengze is the largest textile trading market in the country.

In recent years, Shengze has made great progress in technological progress through the pformation of traditional industries with new and high technology. In particular, the large number of foreign capital and foreign capital has been invested in the textile industry, and a large number of advanced foreign polyester spinning equipment, shuttleless looms and supporting equipment have been introduced. The production capacity, technological level and product quality have been greatly improved.

With the changing situation of the international and domestic textile industry, the textile industry of Shengze town is facing new challenges. Shengze town puts forward the idea of "five expedite" development. First, speed up the upgrading of the equipment; two, speed up the pace of product restructuring; three, speed up the pace of brand building; four, speed up the pace of independent innovation; and five, speed up the pace of the construction of the standard system.

Sheng Zezheng takes the "five quickening" as the foothold, and striving to build a world-class textile industry base.

Tong Qiao Town: from textile town to textile strong town

Tong Qiao is a famous textile town in the whole country. China's cotton spinning industry ranks second in Asia, and the largest textile giant in the world, the size and capacity of the wool textile industry, Huafang is located in the town of Tong Qiao.

In recent years, the goal of crossing the textile town from textile town to textile strong town is aggressive.

Through the construction of the textile industrial concentration area, Tong Qiao town has set up new initiatives of industrial parks, industrial parks and industrial clusters. It will speed up the integration speed of the Tong Qiao textile industry with the charm of the distinctive brand and the new growth pole of energy conservation and environmental protection, so as to gather the original scattered small textile enterprises into upgrading and upgrading of the industrial area.

It is the vision of Tun Qiao to optimize and pform the structure, enhance the productivity and efficiency of the enterprise, and create a sophisticated aircraft carrier that can match the world's "Tun Qiao" brand.

In the new year, the town of Tong Qiao is stride across again.

The idea of Tong Qiao is that the development of Tong Qiao's textile is not only to carry forward the traditional advantages, but also to pform.

Mei Lizhen: warp knitted "aircraft carrier" set sail

In 2007, Changshu Mei Li Zhen successively obtained the title of "Jiangsu warp knitting textile town" and "China warp knitting textile town". At the ninth Jiangsu international clothing festival fair, plum Li warp was concentrated on every aspect of the whole warp knitting industry chain from sand thread, warp knitted fabric, finishing to clothing, home textiles and finished products. The design of the booth adopts a vivid and intuitive way of expression, which left a deep impression on the audience, and will take a solid step in the development of the warp knitting cluster.

After years of hard work and development, Meili's warp knitting industry has already had a series of characteristics, such as obvious characteristics, high industrial concentration, advanced equipment, high technology content, wide application, strong international competitiveness, outstanding benefits and strong potential for development.

Taking key enterprises as the leading role is the main feature of the development of Mei Li Zhen industrial cluster, and a group of key enterprises such as Qunying, Xia Qi and Tianchen have sprung up.

It is reported that Mei Li warp knitting "aircraft carrier" is planning its broad blueprint for development, trying to cultivate its own brand to enhance the competitiveness of the cluster.

After about three years of construction, we plan to build a brand tier from Suzhou famous brand products, Jiangsu provincial famous brand products to Chinese brand products, and strive to move towards the direction of "innovative industrial clusters".

　　程橋鎮：在開拓中創出競爭優勢

On the northern shore of the Yangtze River, the Pearl of an industrial cluster is inlaid on the ground in the western suburbs of Nanjing. This is the "famous town of Jiangsu", the town of Jiangsu, Liuhe, which is awarded by the textile industry association of Nanjing.

After years of meticulous development, the garment industry of Cheng Bridge has made great progress. Now it has changed into a hawk, showing the cluster effect.

為了進一步做強做大產業，程橋鎮實施三大舉措，培育競爭優勢：一是營造良好投資環境，實行“全天候”、“一站式”服務，工商、稅務、技術質量監督、銀行、評估、土地、建設等相關手續均由園區管理委員會負責協同辦理；二是突出服裝特色狠抓招商投資，通過赴廈門、泉州、嘉善、義烏、昆山、溫州、廣州、深圳、青島和上海等地，從長江三角洲遠射到珠江三角洲，以服裝為中心，開展的一系列招商引資活動，完成了15個投資在1000萬元以上的重點工業項目，重錘打造江蘇服裝名鎮；三是扶持企業做大做強，對南京金斯服裝公司、南京聯壁制衣公司、南京昊天服裝公司等重點企業投資和擴建項目給予扶持和幫助，為企業尋求更大、更高、更強的發展空間。

Yangjiang Town: relying on advantages to achieve rapid development

The clothing industry of Yangjiang town started from the 80s of last century, and expanded from its original family workshop, and gradually developed into a major industry characterized by garment processing.

Yangjiang town industry can get such rapid development, mainly due to the following advantages: first, geographical and cultural advantages.

As a suburb of Nanjing, Yangjiang town has convenient pportation, beautiful environment and good social order. It has a good investment environment and attracts some foreign invested factories.

At the same time, Yangjiang Town, south of Xuanzhou, Wuhu and Ma'anshan, created conditions for recruiting skilled workers.

Secondly, it is a solid foundation for garment industry.

Yangjiang town has a large number of garment enterprises, and after several years of development, it has completed the accumulation of funds, introducing new and high technology, improving the technological content of enterprises and products, and is becoming an important part of the strategic development of many garment enterprises.

In addition, business management has been strengthened.

Through the development of these years, the rapid response ability of enterprises has been obviously improved, and the competitiveness of clothing enterprises in the market has been effectively improved. The competitiveness has been strengthened, not only the new energy and advantages have been accumulated, but also a good foundation is laid for the pformation and upgrading of the whole town's clothing industry.

Huang Jing Town: extend the industrial chain and enter the regional brand

As the most developed Township in Taicang, chemical fiber and bomb are the leading industries in Huangjing town.

The whole town has more than 1000 kinds of bomb producing units, more than 1800 units with additional bomb equipment, and 1 million tons of polyester and elastic yarn per year, accounting for about 20% of the total output of the country. "The national stretch of silk and five live apart from each other".

In 2004, Huang Jing town was awarded the title of "China chemical fiber plus bomb famous town" by China Textile Association.

Leading enterprises in the town such as Shen Jiu, Tong Kun, RONG Wen, the tide of the times, Jin Lu and other bomb companies have also become the leader in the chemical fiber industry.

The whole town chemical fiber industry chain has initially realized the previous spinning, spinning, weaving, dyeing and finishing to the direction of clothing and clothing, and laid a good foundation for the development of chemical fiber industrial cluster.

At the same time, Huang Jing Town recognizes that the pformation of industrial mode is the only way for industry pformation. Enterprises should seize the value chain's high-end, seize the design and development, and seize the marketing links: from product manager to brand economy, from product brand to regional brand, which is in line with the law of industrial cluster development and growth.

In this regard, Huang Jing chemical fiber and bomb industry cluster has put forward the strategy of "brand extension, industrial chain upgrading and industrial cluster" in order to speed up the development of regional brand.

Xianfeng Town: the brand ideal of yarn dyed famous town

The yarn dyed industry is the traditional industry of Xianfeng town in Tongzhou. It is also the leading industry and pillar industry of the pioneer. The 90% of town finance, 80% of industrial sales, and 70% of farmers' income come from the dyed weaving industry. The contribution rate of yarn dyed industry to the whole town's economic development is over 85%.

Driven by the three forces of "the whole nation's pioneering work, leading enterprises and market guidance", the speed of the industrial agglomeration of the pioneer yarn dyed fabric industry has been accelerating, and its strength is growing.

The pioneer yarn dyed fabric industry has formed the chain of cotton yarn sales, dyeing, processing, weaving, printing, finishing and garment matching.

Xianfeng town has accelerated the development of the pioneer dyed fabric industry to a high level in terms of technical equipment, product upgrading, new product development and brand building.

It is planned to take 5 years to create a famous brand of yarn dyed fabrics and a yarn dyed brand at the provincial level, so that the yarn dyed fabric industry of Xianfeng town will take a new step.

At the tenth Jiangsu international clothing festival, Xianfeng will debut a batch of new products, and continue to make efforts to brand the ideal through the platform of Fashion Festival, so that the pioneer yarn dyed brand will shine.

Zhen Ze town: cultivating distinctive industrial characteristics

Zhen Ze has always produced silk. Since the Ming Dynasty, silk produced by Zhen Ze has been honored as top grade because of its pure white, glossy, tenacity and elasticity. Silk made from natural silk is the traditional product of Zhen Ze. "Zhen Ze silk quilt" has strong influence in the domestic textile industry.

In December 2007, Zhen Ze town was awarded the title of "China's silk quilt township" by the China Textile Business Association.

In recent years, Zhen Ze town has focused on the linen textile industry as the characteristic industry, brand industry and rich people industry in this town, and initially formed the "industrial cluster and industrial cluster" industrial plate.

Flax fiber is a natural green environment-friendly material with the unique advantages of antibacterial, moisture absorption, breathability, no static electricity, acid and alkali resistance, and UV resistance.

Zhen Ze focused on the opportunity to shift the European flax industry to China, and focused on developing the linen spinning industry mainly based on flax and silk spinning.

At present, there are more than 250 flax and silk spinning enterprises in the whole town, forming a more complete industrial chain from spinning, weaving, printing and dyeing, finishing to clothing.

Zhen Ze town has been awarded the title of "China's Flax silk spinning town" and "China's Hemp textile industrial cluster base" by the China Textile Industry Association.

Dao Shu Town: relying on innovation and brand development

Over the past thirty years, the home textile industry has become one of the pillar industries in the town of Danyang. It has also made the development of the city of Sichuan into the largest home textile production base in the city of Danyang.

Continuous innovation of products is the focus of the development of the home textiles.

Innovation is achieved through innovation in raw materials, equipment, technology, management, marketing, design, and ideas.

In 2007 alone, there were nearly 300 patents and 220 authorized enterprises in home textile enterprises.

Accelerate the pace of production, learning and research, through the establishment of Textile Research Institute, to carry out technical cooperation, to find a breakthrough platform for home textile product innovation and development platform.

Brand strategy is the key development strategy of the town.

To implement brand strategy, we must rely on innovation.

The development of home textiles in the guide town has made clear the direction of development. It has stepped up the pace of brand development of home textile industry, with innovation as the driving force, and intensified efforts in four aspects of innovation, investment, attracting investment and training.

Through the development of clustering, differentiated management and market competition, an innovative brand development path has been opened up for the guide family home textiles.

Haimen Industrial Park: accelerating cluster construction with large projects

Haimen Industrial Park is located in the northwestern part of Haimen. It is one of the famous towns of Yimi bridge.

85% of the households and laborers in the region were engaged in the processing and operation of embroidery. In 2002, they were named "China's home textile embroidery town" by the China Textile Industry Association and China Household Textile Industry Association.

"To promote the city and promote the city" is the development strategy of Haimen Industrial Park. The park management committee has always insisted on taking the project as the leader, taking the project as the main line of the development of the operation, insisting on "two hands grasping": attracting investment and attracting investment with one hand, landing the project at the same time, promoting the construction of the project rapidly, and attracting strong investment.

Since this year, Haimen Industrial Park has successfully settled 27 projects of over ten million yuan.

At the same time, the three phase project of the 660 phase of the project has been launched.