How Did NIKE Become A Chinese Product?

The survey shows that the American people are less aware of China than people think. Samsung, TOYOTA, Nissan and Nike are all mistaken for China by respondents.

。

Such a survey reflects China's "world factory" label, which has become a worldwide consensus, but it also reveals that China has not done enough to set up an international image.

China will also show greater power and confidence in the great powers and let the world know China's LOGO.

The blue ocean international communication Promotion Association, which has just been set up recently, released a public opinion survey entitled "blue ocean survey - the eyes of the American people in China". A sample survey of two million American adults from 50 states across the United States was conducted.

The results of the poll were published.

Surveys show that Americans are less aware of China than people think.

For example, the respondents are facing the "Americans know China".

What are they? "

When this problem arises, 42% people can't imagine any Chinese brand, most of which are mentioned.

Not China

。

Samsung, TOYOTA, Nissan and Nike were all mistaken for China by respondents.

。

    以前常聽說外國人分不清中國人、日本人和韓國人，不料這種困惑從膚色蔓延到了商業(yè)品牌和產(chǎn)品。三星、豐田認錯了國籍到也罷了，NIKE這樣的中國人心中最美國的品牌之一，居然被16％的美國人算到中國人名下，真是給中國滿大街穿那道“勾”的孩子們長臉了。但筆者認為，不能給那16％的美國人扣上不愛國的帽子，nike給他們留下中國品牌的印象，只能證明中國“世界工廠”標簽，已成世界范圍內(nèi)的共識。

    和15元的“飛躍”運動鞋在歐洲高價暢銷不同的是，這些被誤會的“中國品牌”，本就在世界范圍內(nèi)有巨大的品牌知名度和市場號召力，而且在中國幾乎被公認為是品牌所在國家的LOGO。不過，由于眾所周知的資源和勞動力等因素，這樣的國際一線品牌早早在中國開設工廠、建立基地，或者選擇和中國企業(yè)“通婚”。現(xiàn)在，翻開nike的鞋舌子，你見到的只是“made in china”。而在汽車制造業(yè)，廣州本田、東風日產(chǎn)、北京現(xiàn)代很多時候就代表了純正血統(tǒng)的本田、日產(chǎn)們。中國制造的觸角長到我們自己都覺得不可思議，男女老幼衣食住行，這個世界沒有中國制造，簡直寸步難行。如此看來，這些品牌成了“中國貨”，也就不奇怪了。

    別高興得太早。對待這樣的調(diào)查結(jié)果，笑了、樂了或暗爽了之后，是不是應該有些更深層次意義上的沉默、遺憾，甚至是反思？真正的中國民族企業(yè)和民族品牌，似乎并未真正在這樣的大環(huán)境下順勢成長，至少是沒有成熟。近半數(shù)美國人不知道任何中國品牌，知道的那一半又大多是假的中國品牌，這是中國品牌國際形象打造和推廣上的缺失。甚至可以這樣說，這樣的調(diào)查結(jié)果反映的中國樹立國際形象上，做得還很不夠。

The 08 year is a year when China has opened its mind to the whole world.

Whether it is the report on earthquake relief, or the dedication of the Olympic Games, whether it is the tracing of the toxic milk powder incident or the Shenzhou seven amazing performance, the whole world is consciously and unconsciously filling up the "Chinese curriculum".

It should be said that China's sports and space very well represent the image of China's great power.

However, the "Beijing Olympic Games" and "Shenzhou seven" can not always be "platform" for China's image, and can't always be "shame" for pale creativity and weak global consciousness.

China needs more LOGO. These LOGO are not just the five star red flag, but the smile of the Chinese people who are happy and satisfied, and the national image of self-confidence and wisdom.

The chairman of the "blue ocean international communication Promotion Association" which launched the survey is Cheng Siwei.

The economist, who was vice chairman of the NPC Standing Committee, has been monitoring and inquiring about China's currency, stock market and other economic issues. This time he launched such a survey and tried to develop every year. He really worked hard.

Such a survey is a profile of China's international image and provides a reference for developing China's great power image.

Through sustained development of the economy, fostering of national enterprises, participation in international affairs and strengthening cultural exchanges, China should show more great power and confidence in the great power, so that the world's impression of China's "great power" will no longer remain superficial in the concept of population and region.