Domestic Shoe Enterprise Marketing Culture Strategy Competition

According to the Ministry of Commerce, the European footwear industry has put forward a proposal to extend the anti-dumping measures in the European Union.

If this proposal is adopted, the export of Chinese shoes with negative growth will suffer a greater blow.

So, in the context of the sharp decline in exports, sports shoes.

One after another, "fighting" in the domestic market.

It is also the use of cultural strategy in order to stand out in the competitive sports market of China.

At the time of the opening of the Beijing Olympic Games, it is known for its sports marketing.

,

and

And other sports shoes manufacturers coincidentally put their sports concept propaganda into the cultural strategy, and, without exception, chose to "help China win" way to impress Chinese consumers.

Anta

In order to let their "refueling!"

China! "

Slogans rang throughout the country.

Since June this year, the latest "refueling" has been released in the 12 channels of Beijing and Guangdong, as well as the main channel of CCTV.

China!

TV advertisement.

Zhang Tao, vice president of sporting goods limited, said that in the current context, China's national cohesion and pride will become a driving force.

Great opportunities for rapid development.

"Sports industry is essentially a cultural industry."

Zhang Tao said, "no matter how intense the competition is and how popular the stars are, we have to change the habits of the consumers and integrate into their lifestyle so that they can better accept our products and values."

"As a sport," he said.

,

We need to refuel China's sports industry, and as a national enterprise, we need to refuel the whole of China. "

Company

Director Xu Yang said.

In the latest TV commercials, the message is: in the face of disasters, Chinese people do not need to sympathize, do not need to recall disasters, and need more encouragement.

Every great nation must go through many hardships. Only by defeating these difficulties can China achieve a real turning point in the international community.

and

The "progressive culture" is different, another leader in China.

The main technology in recent years is technology.

In May 22nd,

The company has been certified by the Beijing State Sports Goods Quality Certification Center and has become the first sporting goods organization in China to obtain sports wear products certification.

As a sponsor of China's competition in shooting, diving, gymnastics and other national teams.

The company also implemented the technology culture into the equipment of athletes.

With the sense of future and the elements of the era, the new equipment contains the blessing of athletes, highlighting and simultaneously targeting a large number of top technologies in different sports.

Recently,

The company has the largest fiber, polymer and intermediates in the world, exhibiting new clothing and emphasizing the leading technology of clothing.

Nike

Face autonomy

Attack, international

Choose another way to narrow the distance from the audience.

At the China sports fair,

A fashion show for 22 pairs of Chinese national teams was set up, and 22 professional athletes served as models.

This idea has greatly compensated for it.

The star of sponsorship is unable to appear on the spot, whenever the performance begins.

There's always a rush of people in front of the booth.

In order to impress Chinese consumers,

Competitive culture is not the only way for international leaders to please Chinese consumers.

In January of this year,

Old rival

At the sports show in Beijing, actors in Peking opera costumes were used as the background.

The models showed.

Uniforms designed for Olympic staff and volunteers, including T-shirts with auspicious clouds.

Mark Colin Tam, director of Shanghai creative center, said in sports clothes and sports shoes.

Previously,

He has thrown 80 million dollars to sponsor the Beijing Olympic Games.

Therefore, the status and status of Beijing Olympic sponsors will undoubtedly become.

The biggest demand for communication.

In order to emphasize the origin of Beijing Olympic Games,

The combination of the various designs of the product and the humanoid design of the 2008 Beijing Olympic Games has greatly strengthened the whole Chinese elements.

Affinity.

    后奧運時代：體育營銷還會熱嗎

While the Chinese marketing community is crazy about sports marketing, Lenovo has said that after the 2008 Beijing Olympic Games, it will withdraw from the Olympic TOP sponsorship program.

Lenovo's position seems to remind people of the direction of China's sports marketing after the Olympic Games.

Experts pointed out that in recent years, Chinese enterprises are keen on sports marketing, to a large extent, to see the "Samsung miracle".

Through sponsoring the Olympic Games, Samsung completed the "South Korea".

"To" International

Transformation.

Indeed, the successful sports marketing strategy is right.

Image upgrading will have a great pull effect.

,

,

Equal movement

An important reason for fully promoting its sports marketing culture.

But, in

The researchers believe that the impact

The factors of growth are multifaceted, and marketing factors are only one of the many factors.

It's absolutely not a promotion to a sports event.

The only path of image.

In fact, that is