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Eight Brother: Create New Trend Of Skateboard Shoes

2008/10/7 0:00:00 233

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SOCOOL magazine, 2008 9 issue, the 1986 anniversary edition of the Starling "tide maker" commemorative edition appeared on the stage, the abstract BAGE of fashion design, the word "86" of the year of laser etching, and the fashion elements of 80s and 2008 of last century.

In 1986, the first Chinese BAGE shoe was born. It truly reflects the unique dressing style of the new generation in the 80s of last century, and became the symbol of fashion at that time.

The 22 year passed, and the BAGE shoes of that year had already surpassed a pair of ordinary shoes. Not only did they record the metamorphosis of a generation of classic shoes, but the reputation of the "shoe family" was like the exquisite crown of the mare design.

It has also become an important symbol of the combination of sports revolution and trend culture, and has become a concept in the trend of life. It continues the legend of BAGE shoes.

The first shoe was launched in 1986.

"A bit like CONVERSE canvas shoes, and a bit like the release shoes."

Speaking of the first pair of board shoes produced in 1986, the CEO Ding Junxian, a Starling starling (China) Co., described it with delight.

Although we can not find the original version of the year, we can hardly imagine the trend model of that era. It can be said that in the mid 80s of last century, the revival of the economy and culture was just under the state of awakening, and sprouted and sprouted at an amazing speed.

"Whoever controls the direction of consumption and portrays consumers' desire for fashion will become the master of fashion."

Ding Junxian's unique thinking has lifted the tide of fashion and fashion at that time, and began to have an indissoluble bond with the "shoe family".

But leading the trend may not be able to meet market demand.

In the mid 90s of last century, the fashionable style of board shoes had not been appreciated by the consumers, but the beach shoes had been sold for several times.

Continue to insist on producing board shoes?

Or switch to beach shoes?

Ding Junxian had to face up to the needs of the market, and finally decided to stick to the "family of shoes," but at the same time he also produced sandal sandals. The sandals were said to have been treated with "FASTNESS" technology for a long time, and they had not been debonding for a long time. They had become a powerful protective equipment for the flood front in 1998.

Starling has the reputation of "beach shoes expert".

The persistence of the "shoe family", until the end of the 90s and early twenty-first Century of last century, finally led to the shift of market demand to board shoes. At this time, the development strategy of the Starling company slowly returned to the "family of board shoes", and even appeared "eccentric". In 2002, a very good Haikou dealer opened the first single shoe store that monopolized the Starling shoes.

八哥首創(chuàng)運動牛仔

A group of young people who dare to try, dare to be first and be bold in innovation, Ding Junxian expounds the meaning of BAGE. BAGA=BRAVE+AGE is the abbreviation of brave new era.

Then, at the beginning of this century, the final position of the "family of shoes and shoes" was just settled. At that time, the professional sports brand was alone in the world, and it eyed the young people who pursued the trend. Cool, dazzling, new and orthodox fashion were very different.

In the subdivision market, horse racing is the main target consumer group, and Ding Junxian is very optimistic about it. "Tide playing crowd is often rebellious, alternative, advocating not the same way of life, and they often become other people's imitation of the object, so that the consumer groups will gradually expand, high school students and college students are the main consumer groups, and more potential consumer space."

At the same time, "as the age increases, based on the sentimental attachment to the brand, we also specially designed the business shoes for mature people."

Ding Junxian said that with the heavy attack of fist products in recent two years, the starlings are becoming more and more perfect in the products of "Board Shoes family", and the three pillars of street playing, cool fashion, and leisure time series support the banner of "Board Shoes family".

The starlings also do not rush out of clothing like other brands. As Ding Junxian said, they need to have a solid brand foundation, while developing their footwear products, they have always been concerned about the sportswear market. In order to better make clothes successfully listed, they insist on originality through years of careful preparation. The starlings join hands with SIOR clothing design company of South Korea, and begin to extend the series of products such as fashion garments and accessories, and gradually enter into the shoes and clothing business, so that young people who pursue the trend no longer pay attention to the distinction between sports and leisure, and pay more attention to the feelings of personality and fashion. By the end of 2006, the Starling cowboy sports cowboy is the partner of the Starling shoes, which has continued the brand style. And then

The Starling sports cowboy uses special fabrics to combine the design elements and tailoring of motion with the unique design of human body curve changes in sports. It emphasizes the comfort and Sport color, the retro line and embroidery collage to show the fashionable personality when wearing jeans. It becomes the pillar of clothing equipment in the tidal recreational camp.

Provision of tide playing equipment for young people

When the Starling cowboy was launched in various markets, the starlings had opened thousands of shoe and clothing stores, excluding those counters and specialized halls. "Steadily rising" is the most appropriate evaluation for the development of starlings.

"The starlings and the starlings are playing the role of" tide playing cool shoes "and" tide playing clothes "respectively, thus becoming the brand new" tide playing equipment "for the young people nowadays.

"The Starling tide equipment combines the desire of the younger generation for the trend and the unique fashion design concept. It can integrate all kinds of fashion elements into the tide playing sports equipment through the touch of nature and technology." in 2008, Ding Junxian formulated the strategic layout of the "China Tide equipment leader brand", and put forward a concluding slogan for "Board Shoes family" and "starling sports Cowboy".

Tide play, it is not the same as the street.

It defines "play" as an interest and defines "exploration" as a spirit.

Ding Junxian once explained that tide play is the value embodiment of new generation exploration and innovation.

Therefore, apart from the innovation and guidance of the products, starlings have another way to do advertising and marketing. The visual billboards and online game billboards on the campus have become the favorite of the starlings, especially the new media such as PPS and SOCOOL.

There is no doubt that PPS guides the fashion trend of the network world in another way. The user group of PPS network TV has a high degree of agreement with the consumer group of the Starling brand.

Joint PPS, through the PPSteeam client wide range, the casting of the eight brother tide brand "work can not be".

During the Olympic Games, a lot of Internet TV advertisements were invested in the Olympic Channel by PPS and CCTV. During the Olympic Games, plus the "jingle family" music jingle, the latest advertising movie "chasing" was broadcast in the live broadcast column, so that the click rate of the official website of the Starling website surged, the website was swung away and had to be upgraded again, so that it would continue to sign a contract with PPS in October.

"SOCOOL" is the gathering place of the Asian Pacific tide players. The alliance between the leading brand of the tide playing equipment and the first brand of the Chao Yue magazine has injected fresh power into the culture of the Starling culture, and is also conducive to the popularity of the starlings in the international brand competition.

In addition, the starlings designed the product handbook to be the "sportswear of sportswear". The design of the shoe tying scheme, the first selection of shoes and shoes of the first shoe family, and other ingenious activities, the most popular information, the coolest dresses, the latest fashioned clothes, and the "tide play" to lead the trend, this is the tide playing zone that the starlings want to build.