Wenzhou Shoe Leather And Other Small And Medium Enterprises "Group" Out Of The Market
Lighter has lit up the whole world, and the leather shoes have gone all over China. All kinds of light industrial products that have been continuously exported from Wenzhou are making life more colorful for every Chinese.
These products are all from private enterprises, and the scale of these enterprises is not large. How did they break out of their own world? Yesterday, when interviewed in Wenzhou, Jiang Zengyao, director of the economic and Trade Commission, told reporters: "in Wenzhou, the chamber of Commerce and trade associations are the most well-known and most economic intermediary organizations. Many entrepreneurs will be printed on the top of the business cards in chambers of Commerce and associations. There are more than 100 trade associations and chambers of Commerce in Wenzhou, including the clothing trade association, the shoe leather association, the smoking apparatus Association, the spectacles chamber of Commerce, the furniture chamber of Commerce, the hardware chamber of Commerce, the synthetic leather chamber of Commerce, the Plastics Association and so on. These private sector organizations have undertaken self-discipline, rights protection, group participation, service, coordination and management in the economic development of Wenzhou. They have guided and promoted the healthy development of the industry. In particular, they have done a lot of beneficial exploration with the help of the government's industry management to promote Wenzhou's economic development. It has played a role as a booster for the development of various industries and has become a major feature of Wenzhou.
Zhou Yuhui, director of the enterprise department of Wenzhou economic and Trade Commission, said: "enterprise development is inseparable from technical guidance. Business training is inseparable from market research. Large enterprises have the ability and financial resources to invite experts and scholars to give lectures, and have the ability to organize employees to go out to learn from them. Small businesses and small workshops do not have this capability. What should I do? They have been organized by chambers of Commerce, trade associations and five fingers, and have become a difficult task for individual enterprises.
In the sea of the market economy, the Wenzhou Industry Association, which is more and more flexible, burst into a surge of energy. Jiang Zengyao cited an example: at the end of the 1990s, the pump and valve industry in Wenzhou entered a small workshop stage of development, and more than 1000 workshops were sprung up. Due to the mutual bargain between enterprises, the quality of products dropped sharply. After the pump and valve were sold, explosion and oil leakage occurred frequently. The Wenzhou pump valve almost reached the point of "everyone shouting". At a critical juncture, some entrepreneurs spontaneously put forward the establishment of industrial organizations to regulate competition in the same industry and guard against all kinds of unfair competition. After the establishment of the association, members signed a convention to ensure the improvement of product quality and not killing each other. A few months later, the disorderly competition gradually disappeared, many small workshops went bankrupt, the market was purified, and the pump and valve industry in Wenzhou was reborn. At present, the output value has accounted for 1/3 of the national pump and valve industry.
In an interview with reporters in Wenzhou, the reporter has an understanding of the trade associations here: the association will try every means to do all the services that member enterprises need. "Really can not belittle the association, its role is great!" As Jiang Zengyao said, the industry association has become the most powerful promoter of the industry brand.
Brand Wenzhou
There is such a joke: an alien came to the earth, Beijing people, Shanghai people, Guangzhou people, Wenzhou people together to receive him. Beijing people want to take him to do research, Shanghai people want to sell him as an exhibit to earn money, Guangzhou people invite him to taste the delicious world, Wenzhou people ask him, "what business can you do on your planet?" In the eyes of the people of Wenzhou, there is no place in the world that can not go, there is no place where there is no market and no place to do business.
Although Wenzhou goods are everywhere now, Wenzhou's business is not so smooth. At the beginning of the development of the market economy, Wenzhou was once a fake and shoddy disaster area. "Wenzhou goods" had been scorned by people. In the Wenzhou Municipal Development and Reform Commission, reporters heard such a story: 20 years ago, Wenzhou shoes were known as "Twilight shoes" and "one day shoes". Until August 8, 1987, Wenzhou leather shoes were ugly in Hangzhou, and more than 5000 pairs of Wenzhou leather shoes were burned by the imprint of "inferior leather shoes".
The day when a fire woke up the people of Wenzhou, and Hangzhou burned inferior shoes, Wenzhou people were identified as "good faith day". Because of the good faith management, many small workshops have grown into large enterprises. This is what CHINT group, the leader of low voltage electrical appliances, is all about. Yesterday, reporters in a factory group of CHINT group saw that modern factory buildings, advanced equipment, computer controlled large stereoscopic warehouse, exquisite products and workers' rest culture area and living area, people could not help but admire Nan Cunhui, chairman of CHINT group, who graduated from junior high school and repaired leather shoes. He has taken the lead in stepping out of the workshop style of operation, and has developed into a joint stock cooperative mode and a joint venture business. Today, enterprises have embarked on the path of "socialization of shares, product intelligence, globalization of marketing network, brand internationalization and knowledge of talents".
According to the data provided by the Wenzhou Municipal Development and Reform Commission, Wenzhou has 34 national brand industrial bases, 68 well-known trademarks in China and 38 famous brand products in China, forming a situation of product brand, enterprise brand and regional brand going hand in hand. CHINT, Delhi, red dragonfly, wedding bird, AOKANG, Kangnai, people, Mertes Bonwe, Zhuang Ji, Semir, golden lion, Jordan... All these names are like thunder, and their common birthplace is Wenzhou. These brands have played a good role in adjusting Wenzhou's industrial structure, upgrading its industrial level and publicizing the city's image.
Wenzhou streets and lanes, everywhere are people, and mainly young people, from the dress, behavior, speech can be seen, most of them are migrant workers younger migrant workers. At the same time, millions of Wenzhou people go to all parts of the country and even around the world to run businesses and businesses. On the contrary, tens of thousands of outsiders are rushing to Wenzhou to work, run businesses and seek development. The flow of people makes this not big city full of vitality.
In Wenzhou, there is no word "laid-off", only job changing and job hopping. No matter how many businesses there are and how many bosses there are in Wenzhou, no one can tell clearly, but there are only more than 4000 shoe factories. The car turned around in downtown Wenzhou. It was full of busy people. There were lively shops everywhere. Behind the shops were workshops and factories.
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