30 Years Of Reform Held By The Shoe Enterprises, The Performance Troupe Of The Workers' Troupe

This year is the 30th anniversary of China's reform and opening up, and is also the 30th anniversary of double star reform entering the market.

Recently, the double star group organized the "double star reform 30 years' Art Troupe", which lasted for 9 days, and traveled more than 3800 kilometers. To the 13 units of the group, it carried out a condolence performance for more than 7500 employees. In aculating China's reform and opening policy, it brought 30 years of development and changes to the two stars and achieved great achievements. At the same time, it greatly stimulated the leadership and leadership of the two stars to carry forward the spirit of hard work, no fear of difficulties and courage to go forward.

Double star is a famous shoemaking enterprise group in the whole country. It is the earliest brand name enterprise of Chinese national footwear industry.

Since the early 80s of last century, Wang Hai, the first outstanding entrepreneur in China, served as the Secretary of the Party committee of the enterprise. The two stars took the lead in breaking through the shackles of the planned economy and entering the market.

Enterprises in accordance with the market economy is not only the interests of the economy, but also the essence of the credibility of the economy, consolidate the quality foundation, take the principle of good faith as the principle of business, and with excellent quality as the foundation, have achieved stable and healthy development.

Moreover, after creating the brand name of shoes, the two stars have made full use of the reputation of famous brands, successfully entered the tire and machinery industry through the operation of brand and capital, realized the strategic pformation of enterprises, and rapidly developed into a p regional, cross industry and cross ownership giant enterprise group, which consists of the five pillar industries, including shoes, clothing, tires, machinery and thermoelectricity. It has created the miracle of the Chinese traditional manufacturing and processing industry taking the market economy road, and has become a model for the reform and development of China's state-owned enterprises.

To explore the secrets of the success of the two stars, we have discovered the principle of supremacy of honesty, which has been adhered to by the majority of binary stars.

It can be said that integrity is the key to the success of binaries in the market economy. Honesty is the soul of an enterprise, the foundation of the image of an enterprise and the source of the life of an enterprise.

In 1995, double star became one of the first batch of 19 well-known trademarks in China, and it is the only enterprise in the shoe industry that has been recognized by this country.

In 1995, double star was the first Chinese footwear industry to pass ISO9001 international quality system certification.

In 1998, the two stars were the only ones in the footwear industry to be eligible for exemption from national exports.

In 1999, the two star became the world's largest footwear dealer in mainland China's only "core factory".

In 2000, double star products were awarded the title of the national user satisfaction product.

In 2001, the China Light Industry Information Center and China credit rating center jointly organized the "China market famous brand light industrial product quality" investigation activities.

In 2001, the State Administration for Industry and commerce first announced the "Red List" of corporate credit in China.

In 2001, the two star group was awarded the "AAA" credit enterprise by the Agricultural Bank of China Qingdao branch, which is the highest honor of the agricultural bank system selection.

In 2002, the first pair of sports shoes was recognized as "China famous brand" by the state, and became the national advanced enterprise of quality management.

In 2004, double star tires, Double Star leather shoes and double star professional sports shoes were awarded "China famous brand" at the same time. It became the only enterprise in rubber industry that had four "Chinese famous brand" products at the same time.

The achievement of this series of achievements shows that the integrity and brand image of the two stars has been recognized by the relevant departments and consumers in a long time. The good faith image of the two stars has been gradually established in the market; the word "integrity" has become the important factor for the two stars to participate in the market competition.

Years of practice have convinced binary stars that integrity is a resource, a foundation for the survival and development of enterprises, and an invisible driving force for the development of enterprises.

It can be said that without the concept and practice of good faith management, there will be no double star today.

Double star people believe that a truly good social image and sustainable development ability of enterprises should first have a strong sense of national responsibility, create wealth for the nation and contribute to the continuous improvement of national strength.

In the era of peace, the double stars have made great contributions to the national glory and the national spirit.

"Creating famous brand is the biggest politics in the market economy" and "creating famous brand is the best patriotism". From the beginning of the market, the two stars recognized the ultimate goal and ideal height of creating famous brand to the survival and development of enterprises. Wang Hai, President of Binxing group, put forward the strategy of famous brand: "creating famous brand with excellent quality, doing famous brand with excellent quality, and protecting the famous brand with strong quality", implying the concept of "honesty first".

Good faith and lay the foundation stone of famous brand

The charm of famous brand is in the name and quality, the extension of famous brand is in the name and quality, and the competitiveness of famous brand is still famous.

In the market, the most difficult thing is to create a brand that allows consumers to trust.

In order to create famous brand, Binxing education staff put integrity in the first place.

Beginning in the 80s of last century, the president of Wang Hai has instilled the concept of quality products and integrity management into a brand name for the staff. He put forward the theory of quality, such as "everything can be reformed, but quality is the first, not reform", "output is money, quality is life, and money is more important than life".

Quality is the foundation of an enterprise, and it is also the foundation for a pair of stars to emphasize honesty for consumers.

Wang Hai, the president of the double star group, took the lead in shaping the integrity of the society and the market in his actions, so as to form an atmosphere of integrity in the enterprise and establish a system of ensuring good faith.

As for the letters from consumers, President Wang Hai made instructions on every cover as red headed documents. He demanded to attach importance to product quality and to serve the customers well, so that consumers could truly appreciate the sincerity of the two stars by using pposition thinking.

The two stars have educated employees in practical action very early, forming a deep-rooted sense of quality and credibility.

In the middle of the 80s, the double star was the first to fight anti advertising in the enterprise, and apologized to the consumers in the people's daily, Guangming Daily, radio and TV stations, etc. for a group of shoes with slight quality problems, and promised to change shoes, so that many consumers who didn't find the problem were very moved.

In 1997, the pair burned about 100000 yuan worth of quality shoes. In the eyes of the vast number of cadres and staff, the double star realized that "when the quality was relaxed, the market was abandoned and the quality was relaxed, the competition was abandoned and the quality was relaxed." it was realized that 1% of the quality defects in the factory were not satisfactory to the consumers. 100% stars began to take the "management no defect, zero quality loss" as the highest goal of product quality, and strive to achieve the product to the market to ensure that the leaders are reassured, the users are satisfied and the workers are at ease.

In the process of production, double star calls on employees with moral management, and puts forward that "product is equal to character, quality equal to morality", and infiltrates the essence of Chinese traditional culture into quality management. Insisting that "the best product quality is the best good virtue" is to build up a good faith view of employees with morality as the core, so that integrity consciousness can be integrated into the daily behavior of cadres and employees, and become a conscious action, inspiring employees to "speak good faith, do integrity and keep good faith", thus forming a unique corporate culture of integrity.

Quality management institutionalization building integrity building

Binxing always insisted on improving products. Although the two stars first obtained the ISO9000 international quality certification and product exemption certificate, Wang Hai president insisted that there was no exemption from inspection in double stars.