Women'S Shoes Chengdu Seize New Opportunities In The Industry

On the 14 day, the 2008 International Sourcing festival of China's women's shoes capital opened in Chengdu. International buyers from more than 10 countries such as Italy and the United States and more than 100 Chengdu shoemaking enterprises are taking the pulse of the global footwear industry.

At the world footwear industry (Chengdu) forum, delegates expressed a common feeling: the footwear industry in Chengdu should seize the rare opportunity.

"In addition to the relatively high profits of high-end footwear industry, Chengdu's development space is the most direct motivation for business giants to focus on this market."

Huang Zhiqiang, general manager of Moore Baisheng, Chengdu, believes that the high-end consumer goods group in Chengdu is gradually moving towards personalized demand.

"To a certain extent, the high-end footwear market in Chengdu has just started."

Using this display window of brand, Italy shoe enterprises should let famous shoes realize "Chengdu manufacture", reduce costs, and directly enter Chengdu market.

Bahrain said that he will let more world famous shoe enterprises invest in Chengdu to set up factories and seek partners.

In the first half of this year, as a "world shoe factory" in the Pearl River Delta region, a large number of shoe making enterprises went bankrupt.

"Shuffle is not terrible."

Gu Hengli of Tianxiang group said that some of the small and medium enterprises that made low-end products were bankrupt, while the Chengdu footwear industry was mainly middle and high-end women shoes. If Chengdu seized this opportunity, it would get some export orders from the Pearl River Delta.

Of the 4 million 500 thousand workers engaged in shoemaking in the country, 1 million 500 thousand are Sichuan craftsmen.

"The advantage of Chengdu is the cost advantage of human resources". The deputy director of Chengdu economic and Trade Commission said that Chengdu shoes industry has a history of over 100 years of shoemaking, and has cultivated a wealth of technical personnel. Quite a few of them have experienced relatively advanced technical training and production practice along the coast.

It can be said that the advantage of Chengdu's footwear industry is ahead of the country.

Gu Hengli believes that most of the products of Chengdu footwear industry are aimed at the Russian market, but the main export market of China's footwear industry is in Europe and America.

Compared with the same period last year, although the total export volume of the footwear industry, including Chengdu, dropped by 15.8%, the price of Chinese footwear products exported to the European and American markets rose.

After the "shuffle", Chengdu shoe enterprises are expected to fully open the European and American markets.

"The most urgent task is to fully understand the safety requirements of European and American footwear products."

Gu Hengli said that at present, European and American countries have strict standards for the physical safety of shoes and the control of harmful substances.

"Chengdu shoe enterprises must learn to do business according to rules."

Bahrain also said that the EU's policy of extending anti-dumping to China this year is related to the safety of materials used by Chinese products, so we should pay attention to this problem.

Chengdu's footwear industry is expanding its exports. We need to tighten up our learning rules. Chengdu will also learn to protect intellectual property rights and brands by undertaking more shifts in the European and American footwear industries.

This is the consensus of the delegates.