The Export Volume Of Liaoning Footwear Industry Has Declined.

According to statistics of Liaoning entry exit inspection and Quarantine Bureau, 1-9 months in this year, 3708 batches of export footwear products, 19 million 434 thousand and 900 pairs of goods and 14 million 59 thousand and 700 dollars worth of goods were exported. Compared with the same period last year, the number of batches was reduced by 50.2%, and the quantity decreased by 8.4%, but the value of goods increased by 0.89%.

This year, influenced by comprehensive factors such as rising labor costs, RMB appreciation, raw materials rising sharply and export tax rebate rate decreasing, the production cost of China's footwear export enterprises has been increasing and profits have been reduced.

In the past, the business models of enterprises were single handed and single handed, but there were few considerations on R & D and marketing. But now the business environment has changed, forcing enterprises to speed up strategic adjustment, pay attention to developing their own brands and their own intellectual property rights, so as to enhance the added value of products and make long-term development plans. Enterprises have begun to attach importance to enhancing technological innovation capability, and some enterprises have established shoe manufacturing R & D centers and strengthened marketing.

At present, the structural adjustment of the footwear industry in Liaoning is accelerating, and some "hidden worries" that still plagued the industrial development still exist. In recent years, many factors have affected the quality and grade of footwear export, while the unit price has risen slightly, but the situation of low and low price products has not been rid of, and the vicious competition among enterprises has caused the enterprises to face anti-dumping pressure from the European Union and other countries, and the export situation is very severe.

At the same time, footwear export enterprises do not attach enough importance to safety and health products. At the end of 9, nearly 1 million pairs of leather shoes in China were recalled by the six price chromium detection system, which was greatly affected by the recall in Italy.

In view of the above situation, the inspection and quarantine departments suggest Enterprises:

    一是在加強產品科研開發，提高產品檔次、轉變出口增長模式，逐漸以質代量的同時，對產品的安全衛生項目要引起足夠重視；

Two is to establish a healthy and orderly competition mechanism.