China'S Footwear Export Environment Has Been Worst For The First Time In 20 Years.

The international financial crisis and international anti-dumping measures and other trade protection measures are frequent. China's footwear exports have been fully impacted, and overseas orders have been greatly reduced.

The report found that one of the fourth shoe culture festivals in Huidong County, which was one of the outreach exhibitions, most of the shoe exhibition areas were not crowded. Only a few stalls signed initial orders with customers.

China is a big shoemaking country in the world. Its annual output exceeds ten billion pairs, the employment population is at least six million, and the global market share is sixty percent.

1/4 of the world's shoes are produced by nearly one thousand manufacturers in Guangdong, Dongguan and Huizhou. But nowadays, many businesses are facing the initiative to go out of business or be sealed up by the courts. They are no longer moving to the outside world. Wenzhou, Fujian Putian and other big shoe makers are also being closed down.

Under the circumstances of internal and external difficulties, experts suggest that China's footwear industry should speed up the establishment of its own brand, change its trade growth mode, improve the overall competitiveness of its products, and gradually expand the share of its own brand products in the EU market, and hope that the government will provide more profitable policies.