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Footwear Headquarters Base To Form Strategic Alliances

2008/11/3 0:00:00 92

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Under the financial tsunami, Houjie shoe enterprises are brewing collective breakthroughs. Maybe there are many difficulties in the Transformation Road, but after the labor pains, the Houjie shoe industry has more vigorous development future.

Dongguan daily news Dongguan Houjie Town's key economic construction project "world shoe industry (Asia) headquarters base" recently signed a strategic alliance agreement with the Swiss Southern University of Applied Science and technology, the French CTC shoe industry leather technology center, etc., to jointly build a service platform to enhance the project's innovative ability and comprehensive service ability.

　　總部基地組建戰略聯盟

Before the closing of the world footwear development forum in 2008, the footwear headquarters headquarters held a signing ceremony for the project strategic alliance. The project representatives signed a cooperation agreement with the Swiss Southern University of science and technology, the Swiss innovation promotion committee, Dr. Mr.Claudio R. Boer, the French shoe leather professional technology center, general manager of China Mr. Pierre BEAUPOIL, and other strategic agreements were signed by Tsinghua University, Bank of China, China Netcom and Thailand Ministry of industry.

The project leader said that the world shoe industry (Asia) headquarters base was launched in July this year, covering an area of 200 thousand square meters, with a total construction area of 400 thousand square meters, with a total investment of about 160 million US dollars. There are 1 major functional areas in the planning and construction area.

At present, we have completed the architectural planning and design, are deepening the internal function structure, and the exhibition center is in the process of construction. It will be completed by the end of this year. The first phase of the project is expected to start construction next year, with a total of 200 thousand square meters. The main construction projects include the "product shoe display and procurement center, the new material and new technology distribution center, the international footwear high-end talent exchange training center" and so on.

　　自主研發設計鞋類產品

"In cooperation with the Swiss Confederation technology and Innovation Committee and the Swiss Southern University of Applied Science and technology, we should jointly build a service platform to integrate all the resources of R & D, technological innovation, personnel training and brand building to enhance the innovation capability and comprehensive service capability of the project.

For example, in depth study of the world industry standard (100 code standard) for product customization service, to seize the commanding heights of the field.

The project investor Huarui group said, "we used to design customers, we process, now we have to develop ourselves for customers to choose."

The project leader said that Houjie is the highest and most concentrated area in the world shoe industry, so it needs a platform for industrial integration and upgrading.

The establishment of the world shoe industry (Asia) headquarters is also a very practical and important project for the upgrading of the industry.

After the project is completed, it can provide a simple, direct and efficient exchange platform for 200 international trading companies, 300 new international materials companies, 2000 domestic shoe factories and materials manufacturers.

At the same time, it plays an important role in upgrading the local industrial chain.

　　助鞋企就地轉型升級

Chen Zhongqiu, mayor of Houjie Town, said that as one of the pillar industries in the thick street, the shoe industry now has nearly more than 2000 kinds of shoes, with an annual output of over 3 billion pairs of shoes.

2008 is a very difficult year for Houjie shoe enterprises. The international financial tsunami is surging. Global economic consumption is weak, orders for shoe industry are reduced, costs are increasing, profits are narrowed, exports are blocked, and enterprises encounter decades of development dilemmas.

"A small number of processing enterprises can not withstand the impact and have to close down; some enterprises are forced to survive and have to lay off and reduce consumption; and how shoe companies, especially large shoe companies, break through, or accelerate technological improvement through independent research and development, actively expand domestic sales, and strive for pformation and upgrading on the spot."

Chen Zhongqiu said that the world shoe industry (Asia) headquarters base project is a high-end service platform to undertake advanced international technology, advanced technology and innovative design. It is also a platform for high-end services of industrial upgrading and pformation, product upgrading, and brand incubation, which is mainly supported by the Town Committee and the town government. Its construction will have great significance for the coordinated development of regional economy.