The Status Quo Of Shoe Market In The Whirlpool Of The Financial Crisis In Dongguan

The Pearl River Delta star between Shenzhen and Guangzhou has created countless economic miracles and gained the reputation of "world factory" in the past 30 years of reform and opening up.

IBM once said a widely spread saying: if

Blocking the highway in Shenzhen for one hour will cause fluctuations in the world computer market.

"

"The collapse of the world's largest toy manufacturer", "a large number of migrant workers in Dongguan returned home"...

Once again became the center of world opinion.

One of the exciting headlines has aroused people's deep concern about Dongguan: where is the "world factory" tomorrow?

Reporters stationmaster.

As the earliest concern

Wang Haijun, a reporter for the closing down of enterprises, began to write a lot of news about the closing down of local enterprises.

He told reporters that "Dongguan's unique enterprise development process has decided that opening and closing businesses is a normal phenomenon. The workers who ask for wages and suppliers pursue debts and so on, and the news hotline is often broken.

But from the second half of this year, this kind of revelations began to concentrate, especially after October.

This shows that the financial turmoil has indeed had a greater impact on the real economy of Dongguan.

Dongguan foreign trade and Economic Cooperation Bureau responsible person said that the first three quarters of the total shut down, the relocation of 627 foreign-funded enterprises, accounting for 4.2% of the total number of foreign-funded enterprises in the city, involving 737 million dollars of contractual foreign investment.

In comparison with the past 10 years, the quantity showed a normal metabolic characteristics, and there was no obvious increase.

But in November 7th, reporters came to call the world.

The industrial park of Bao Tang Village in Houjie Town felt a marked depression.

There are many small advertisements on the streets on both sides of the walls, which have never been seen in the industrial parks with small amounts of money.

The small shops, small restaurants on the two sides of the park and the head office of the telephone card business are mainly migrant workers.

The president of the association has nearly 400 members.

In an interview with reporters that day, he said, from his understanding of the situation, this year's Dongguan bankruptcy system.

The business is about 10% more than it used to be.

Wang Lie, Deputy Secretary General of Dongguan famous furniture club, said that 10 of the club members went bankrupt this year. The largest one in Dalang town was more than 1200.

Li Xiaohai said he earned a "funeral fee" and was very worried.

Pointing to a folder on the table, he told reporters that this is a case of Dongguan's more famous enterprise, "Jin Wo Niu". He is responsible for the debt claim of more than 20 creditors of the golden cow, and the total amount involved is about 100 million yuan.

Jin Wo Niu in the global oven industry can enter the top five, mainly for WAL-MART and B&Q to do foundry, with annual sales volume of $250 million.

Many enterprises here are leasing factories, leaving two primary processing modes outside, and once a bad feeling makes money, a few unscrupulous business owners go away overnight.

Zhang Huarong, the president of the association, failed in statistics.

In China, there are only one or two large enterprises with a scale of more than 3000 people, and 500 to 3000 of the middle enterprises account for 5%-8%, and the small enterprises below 500 occupy 30%-40%.

The reason for the closure is exactly the same as that of the furniture industry of Wang Lie, Deputy Secretary General of Dongguan famous furniture club. "Low technology content, making OEM (OEM) and single export market".

Almost all mainstream news media in Dongguan are fully promoting the significance of "pformation and upgrading".

What grade?

According to the official of the Propaganda Department of Dongguan Municipal Committee, it is to shift from "processing trade" to "independent innovation", upgrading from the low end of the industrial chain to the high-end.

The pattern has attracted wide attention from the economic circles.

In the general description of people, the "Dongguan model" is: Hong Kong and Taiwan capital, equipment (attached to some industrial technology) + Dongguan land, factory buildings + mainland China migrant workers + Hongkong (later also includes Shenzhen) import and export channel + the European and American markets (now the global market).

The core is to undertake industrial pfer in Hongkong and Taiwan, and to make OEM for European and American enterprises.

Unlike Shunde's large number of local brands, such as beauty, Kelon and Galanz, Dongguan has electronics, machinery, and

Toys, furniture,

Eight pillar industries, but few local brand enterprises.

With the reduction of land resources, the rise of labor costs, the appreciation of the renminbi and the rise in prices of raw materials, the "Dongguan model" is facing severe challenges.

In March 28th this year, Wang Yang, Secretary of the Guangdong provincial Party committee, said two wonderful words when inspecting Dongguan. "Dongguan's industrial structure adjustment and product upgrading are the core of Dongguan's implementation of Scientific Outlook on Development". "If you don't actively adjust the industrial structure today, you will be adjusted by industrial structure tomorrow."

Since then, these four words have become the core of Dongguan's economic work.

However, the turbulent financial crisis obviously accelerated the spread of this word.

On November 3rd, at the meeting of leading cadres in Dongguan, Liu Zhigeng, Secretary of the municipal Party committee, once again called for accelerating the pformation and upgrading, rather than slowing down GDP growth and economic pformation, clearly putting the economic pformation before economic growth.

One of the pillar industries.

In September 5th,

The famous international furniture design and Research Institute was founded in Houjie town.

Wang Lie, Deputy Secretary General of Dongguan famous furniture club, said that R & D institutes do not have full-time R & D personnel, and the main task is to create six platforms, such as innovation and sales network.

Furniture enterprises provide a full range of design, production and market services.

"The economy is cyclical. We are spending the winter and others are spending the winter.

Now it's time for winter to spring.

The problem of furniture industry in Dongguan is small scale, large quantity and low technology content. If we can support 8 to 10 leading enterprises in winter, what will happen after spring comes? "

A benchmark for pformation and upgrading.

Godfather "reputation" and "Asia"

Zhang Huarong, chairman of the association, reported to the premier the trilogy of enterprise growth - development, pformation and upgrading, and was praised by the Premier as "six character truth".

The workers in the production workshop and all production lines are busy in order.

Zhang Huarong, chairman of Huajian group, said that after the financial turmoil, the order of enterprises has not been reduced, but it is still about 5% higher than in previous years.

Zhang Huarong summed up Huajian pformation into four parts: Transformation of management mode from extensive to intensive; pformation of business mode from single production to production service; investment strategy pformation from investment in single factory to investment in the whole industrial chain; product structure pformation from simple shoes to R & D, production, logistics and trade.

Zhang Huarong also summed up the upgrade as brand upgrading and technology upgrading, from no brand to brand introduction, acquisition of brand and self created brand, from the introduction of technology to the annual investment of about 30000000 research and development.

Industry standard.

According to the technical personnel, people in different regions have different foot types, and even the left and right foot types of each person are different.

Existing

Code classification can not solve the differential demand caused by the asymmetry of human feet. Hua Jian invested tens of millions of yuan to collect data from tens of thousands of different feet, and established a "foot database" to re carry out.

The establishment of the "100 yards standard" has become the industry standard.