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    Shoe Business: "If Winter Comes, Can Spring Be Far Behind?"

    2008/11/12 0:00:00 78

    A worker is concentrating on making shoes.

    According to Whampoa customs statistics, from 1 to October, Dongguan exported 460 million pairs of shoes, 7.9% lower than the same period last year.

    Yesterday, Whampoa customs Dongguan announced the export data of footwear and toy products from 1 to October in Dongguan.

    According to customs statistics, from 1 to October, Dongguan exported 460 million pairs of shoes, 7.9% lower than the same period last year (the same below), and exported toys 1 billion 260 million US dollars, down 2.5%.

    Citing the customs statement, "despite the difficulties encountered in the export of the two categories of products, the overall economic trend is still stable, and the decline in the proportion of exports is also a process of optimizing the industrial structure."

      鞋類出口量降價升

    It is worth noting that in the first 10 months of this year, the number of exported shoes in Dongguan decreased by 7.9% compared with the same period last year. However, the export volume of both the unit price and the total price did not rise or fall: exports increased by 2 billion 140 million US dollars, increased by 18.5%, and the average export price was 4.7 US dollars / double, up 28.7%.

    Zhang Hong, deputy general manager of Huarui industry, a well-known shoe manufacturer in Dongguan, said optimistically: "with the increase of raw material costs, regardless of the size of enterprises, they will increase their prices and pfer more parts to foreign markets."

    He said that the current financial turmoil has made a number of enterprises, and has also defeated a number of enterprises, whether we can survive the cold winter.

    Small and medium-sized toy export enterprises, which are still undercooked and have a poor cold resistance, bear the brunt of the "shuffling" process of the toy industry, with a sharp decline in their volume and a drop in the concentration of their industries.

    According to customs analysis, from 1 to October this year, there were 538 enterprises with toy export performance in Dongguan, 98 less than the same period last year, and 88 enterprises with export volume below 100 thousand dollars, 70 less than the same period last year.

    "At the same time, orders will flow to more competitive enterprises, thus contributing to the optimization and adjustment of industrial structure."

    Xiao Senlin, chairman of Dongguan hid toys industry, told reporters.

    Experts said that increasing the capability of independent research and development, enhancing the added value of products, establishing private brands and expanding the efforts to open up the domestic market have become the consensus of the industry.

      玩具類外企出口不降反升

    In the data provided by the customs, although the two industries of toys and shoemaking dropped by 19% and 9.7% respectively, according to customs professionals, the proportion of state-owned enterprises in Dongguan's export market share is very small, so they can not touch the overall development of the industry.

    In the toy industry, foreign-owned enterprises and private enterprises with considerable export share still show an increase of 3.3% and 0.1% from 1 to October.

    Insiders pointed out that although the increase is not large, but in the current economic environment, such a harvest has been very encouraging.

    Analysts pointed out that China's toy production accounted for nearly 3/4 share of the global market, nearly half of which came from Dongguan, while in Hongkong, more than 70% of the toys exported to nearly 100 billion exported in Dongguan were manufactured by Dongguan. As the world's largest toy manufacturing place, Dongguan has become the world's most famous toy manufacturing city.

    He said, "many famous toy brands that are widely influential in the world are produced in Dongguan, such as Disney, Bobbi dolls, Snoopy, little bear Vigny and so on."

    The head of a toy manufacturer in a state-owned enterprise in Dongguan also said that at present, some overseas buyers are paying more attention to product quality, which has increased the number of orders this year. However, because of the superposition of the accelerated appreciation of RMB and the sharp rise in labor and raw material costs, profits have become thinner and thinner. Only by absorbing more experience, improving product design and selecting high value-added orders can we effectively cope with the current economic crisis.

      鞋出口下降另有原因

    The United States and the European Union continue to be the "main positions" for toys and shoes exports in Dongguan, but the export of footwear companies is decreasing compared with the export of toys.

    Statistics show that in the first 10 months, Dongguan exported 310 million pairs of shoes to the United States, 11.3%, 48 million 850 thousand pairs of exports to the EU, 1.2%, exports to Japan 33 million 260 thousand pairs, a decrease of 9.2%.

    Analysts point out that the decline is linked to the current cold winter, but another key reason is the extension of the EU anti-dumping measures.

    According to the introduction, the EU has imposed anti-dumping measures on leather shoes in China for two years since October 2006. The measure should have expired in October this year, but the European Commission recently announced that the European Union will investigate the export of leather shoes from China and Vietnam to Europe.

    "Before the completion of the investigation, the anti-dumping duty will be temporarily maintained. This investigation usually takes about 12 to 15 months, which will lengthen the impact on future exports."

    At the same time, the export tax rebates that were raised in November 2008 did not include shoes. The adjustment of the export tax rebate rate further compacted the profits of enterprises, and increased the pressure of business operation, resulting in a decline in export willingness.

     

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