10 Billion Great Opportunities For Outdoor Sports Brand Market

The outdoor products market in China is developing rapidly. The total number of outdoor brands is about 230. The annual wholesale and retail sales amount to 3 billion 783 million 543 thousand yuan. According to the experts' estimation, the five years from 2007 to 2012 are the year of China's sports outbreak. China will become the largest outdoor sports market in the world, and the outdoor sports market will also usher in a golden stage of development.

Industry experts analysis that the next few years will be the most critical period for domestic and foreign outdoor brands to refine the market, stabilize consumer groups, and grow.

The consumption of outdoor products has gradually become an important part of family consumption.

More and more outdoor sports brands begin to focus on the pformation from specialization to popularization, which is a trend of the outdoor sports market.

An industry operator said.

The characteristics of the product itself, especially outdoor clothing, are more fashionable elements in the design, style, taste and technology content. Many white-collar workers and high-income people have also joined the consumption trend of outdoor sports products. The popularity of the consumers from professional to outdoor groups has led to the rapid development of outdoor sports products.

Nowadays, outdoor sports products are not limited to professionals, but are more accepted by people of different ages, classes and occupations. The characteristics of popularization and daily life of outdoor sports products are becoming more and more obvious.

And big brands tend to use shopping malls, brand stores and independent outdoor stores as the main channel, while some small dealers engaged in retail business mainly sell their products through internet forums, post bars and so on.

In order to win more consumers, some domestic brands have not done more articles on technology, but rather attracted people's attention in fashion and fashion.

Of course, their eyes are still locked on some products with low technical content. They do not make professional mountaineering equipment, but may produce matching hats, scarves and so on. These products have advantages in price, so the market prospect is also very good.

In outdoor sports, the professionalism of equipment directly affects the quality of outdoor sports. The more professional equipment, the less able to reduce the risk of outdoor sports. Therefore, some professional brands are still the first choice for consumers to buy products.

In addition, outdoor sports generally have a relatively stable team, the team atmosphere and the choice of brands around people is also an important factor affecting consumers to buy products.

Therefore, many brands mainly emphasize the functionality of the product when they sell their products, because the requirements for functionality of outdoor sports products are very high, unlike those of ordinary sports products.

It comes to 8000 yuan. "

A camping "donkey friend" gave his equipment an account.

As a matter of fact, his equipment is considered to be inferior equipment in many "donkey friends".

By 2007, this figure had reached 2 billion 600 million yuan.

5 years ago, there were only more than 400 professional outdoor products dealers and more than 290 professional outdoor stores in China. By 2007, it had developed to 2125 and more than 1500 stores.

As people's enthusiasm for outdoor sports is rising, the demand for equipment is getting higher and higher.

Insiders predict that China's "big outdoor" market is going up in a straight line, and the market will exceed 10 billion yuan.

At present, a new hot spot in the market is the consumption of more and more outdoor Sporting Club Hotel, and most outdoor Sporting Club Hotel activities are concentrated in the collective expansion training of enterprises.

According to statistics, hundreds of enterprises and more than 3 people attend extended training every year.

So most outdoor Sporting Club Hotel are catching the "group market" or running some professional outdoor sports equipment.

People predict that the birth of the "double star summit" will break the current international brand's relative monopoly on domestic outdoor products.