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Small Town Clothing Brand Lands In Provincial Capital Hefei

2008/11/13 0:00:00 96

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In the light of the problems faced by the development of the textile and garment industry, Sun Cun town, Fanchang County, actively explores new ways to sell clothing products in China, and begins to build Hefei's textile and garment industry based on the provincial capital city.

Sun Cun town is the largest export processing base for foreign trade clothing in towns and townships in Anhui province.

The town has more than 200 clothing and ancillary enterprises, has formed a textile, printing and dyeing, bleaching and dyeing, water washing, printing embroidery, clothing processing, packaging, logistics as one of the complete textile industry chain.

The garment processing enterprises here often process and produce famous brands such as Pierre Cardin and Adidas.

Under the impact of this year's international financial crisis, many garment enterprises in Sun Village have suffered a lot.

In order to change the development mode of OEM processing for foreign trade clothing, sun village began to actively guide clothing enterprises to develop clothing brands with independent intellectual property rights.

During the national day of this year, eighteen clothing enterprises in Sun Village, including the "Sun Zi village", "Qiu Ting" and "Yi Ge" clothing brands, participated in the second costumes (light textile) Cultural Festival held in the provincial capital of Hefei. These little-known Sun Village clothing brands were praised by Hefei citizens and exhibitors both inside and outside the province in the five day exhibition activities. All the display clothing products were sold out.

Sun Village clothing brand first landed in the capital city of Hefei. In order to further expand the influence of Sun Village clothing brand and help garment enterprises get out of the predicament, the National Day holiday has just ended. After investigating the Hefei clothing market, the representatives of the people's Congress of the sun village and some garment enterprises decided to open up the Sun Village clothing brand exhibition area in Hefei Anhui Sijiqing wholesale market.

At present, the first batch of 6 garment enterprises designated by Sun Cun town is preparing for the wholesale market in Sijiqing, Anhui. The clothing brand of Sun Village is expected to officially visit Hefei in the provincial capital before the end of the year.