Shoe Industry In Huidong: The Struggle Of A Shoe Maker

Limited company

Limited company.

The two factories have 4 production lines, all from European orders, and export hundreds of thousands of pairs each year.

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In the 2006 "genuine leather marker Cup" national fashion competition for women's shoes, brother Gordon

Limited company wins Enterprise Award.

General manager of limited company.

Brother Gordon industrial city has stopped production in September last year.

Only 1 production lines are started.

Now all the orders are placed on these 1 lines, mainly from the old customers in Italy and Russia.

As the situation continues to deteriorate, a production line of 100 Huan was closed in August of this year.

"If I hadn't closed down in time last year, I would have lost at least 2 million."

Despite the tragic and heroic spirit, Chen Xinghui did not regret it.

Before closing his brother Gordon, he had lost about 3000000, and now the monthly fixed expenditure was about 100000. The accounting results were basically flat at the end of September.

He gave himself a rule: in addition to travel, illness, 8 o'clock every morning to appear in the office, watch statements, tracking production and operation, even with friends to drink tea, also in the office.

He said, now is a very special period, workers have followed him for many years, every day to appear in the office, is to give you confidence, let everyone know that we should work together to get through this.

The effect is not ideal.

A few years ago, Chen Xinghui accumulated good customer resources through opening up the international market, and cooperation has been very enjoyable. He said that if there was no support from old customers, 100 Huan had long been closed.

Now the economic situation is not good, and the cost of production has increased substantially. Due to the implementation of labor law and exchange rate adjustment, the production cost this year increased by 10% compared with last year. The cost of manpower alone increased 7%.. On the basis of good cooperation, Chen Xing Hui informed the overseas customers about the actual situation and showed them the financial statements directly.

But what will happen next year, Chen Xinghui is not sure.

He has also considered changing, but at present, the environment is so great that it is very difficult to adjust the direction again.

"I can only do my best so that the workers can have food to eat and plough up the last piece of land."