Cheap Road'S Clothing Is Unique And Proud Of Its Winter.
Recently, Cheap Road, Shanghai Clothes & Accessories The wholesale and retail trade circle presents a special state. Macroscopical financial crisis Cheap Road traffic repair and other factors, the inherent illness of some markets in Cheap Road business district attack to varying degrees, so that the sales atmosphere of these markets is more obvious than that of the same period. cooling 。
However, the "elder" of Cheap Road business circle, Shanghai's new seven Pu clothing market, has maintained a good growth momentum, and Cheap Road business circle is thriving.
Compared with the thin market passenger market, the market of the new seven Pu market from the first floor to the five floor is always a crowded scene. According to the merchants, the passenger flow of the market has not been reduced. There are more than 20 buses coming to wholesale every morning. If we observe carefully, we will see that most of the rest seats on one floor or twenty seats on each floor are full of wholesalers with large bags and they will continue to fight after they take a nap. Doing internal work is the absolute principle.
Surrounding markets cold wave New seven Pu clothing Why is the market a school? Warm spring Atmosphere?
Since its founding, new seven Pu has always adhered to the strategic goal of "Innovating the seven Pu brand and taking the first grade wholesale road". Market positioning, the improvement and implementation of the "Management Convention", a series of adjustment work to optimize the business resources, etc., from the macro to the details, the management of Shanghai Xin Qi Pu Industrial Co., Ltd. has done meticulous work, and has persisted in inculcating the brand management concept to merchants, so that the brand incubation and upgrading function of the market has been brought into full play.
At present, the brand concentration of the new seven Pu market is getting higher and higher. Apart from having hundreds of independent brands, the market traders are agents at all levels in the region. Some independent brands have also broken the practice of "Cheap Road clothes can not enter the shopping mall", and successfully entered the middle and high-end department stores. And the improvement of various hardware and software of new seven Pu has been quite effective.
Many shops in the market are decorated with unique features, showing the brand demeanor, which is the result of the "two decoration" standard pushed by the new seven Pu management company. Besides, the website of the new seven Pu clothing market will soon realize the interconnection of all the shops.
While doing enough internal work, the external propaganda of the new seven Pu clothing market has never been relaxed. This year, the management has gone through the two or three level market in the Yangtze River Delta and its surrounding areas, and has put advertisements in 14 cities. The advertising film for enterprises in Shanghai is also about to come out.
The merchant pattern breaks the "28 theorem" Management of new seven Pu said frankly: "at present, the volume of business turnover has not yet been fully counted. We can give an example of image. Today, more than 2/3 of the goods shipped to Cheap Road across the country come from new seven Pu.
At present, the unit rental of the new seven Pu market is the highest in the seven Pu business circle. After years of ebb and flow, the surviving businesses are strong. The merchant structure has broken the traditional 28 theorem, that is, 20% of the strong lead the remaining 80%. In new seven Pu, the proportion of excellent business households has exceeded 90%, and a highly competitive business structure has been constructed.
Mr. Li, the merchant of the two floor of the market, entered the market of new seven Pu in 2001, and went through the process of "entering the room" after the completion of the outdoor market to the new seven Pu market. "The turnover of stores has doubled over the past 8 years," Li said. Thanks to its well managed business, Mr. Li has become a star business in the market now. The turnover in September has increased by 40% over the same period last year, and it has risen to 50% in October.
"Merchants can achieve such results. On the one hand, they need to rely on the location advantages and vitality of Shanghai and Cheap Road business circles, and on the other hand, they are inseparable from the increasingly growing service advantages of the new seven Pu clothing market." Mr. Li further said that the new seven Pu regularly invited Taiwan marketing lecturers to teach the business owners. "Believe in the future, the name of the new seven Pu is more loud!"
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