3000 Yuan To Start Small And Medium-Sized Clothing Enterprises Brand Word Of Mouth Marketing

Enterprises still regard this as the best opportunity.

"We need to sell ice cream in winter, so we have a certain amount of money in the summer.

And business know-how, which was hot then. "

Beijing plays Dongsheng

Ge Yanjun, a brand trader, told reporters this.

Small businesses are most concerned about how to save costs in marketing, and word of mouth marketing is one of the best tricks in this cost saving marketing strategy.

She told reporters that 3000 yuan can start Dongdong.

Brand word of mouth marketing.

Ms. Ge Yanjun, the brand trader, thinks of herself.

The effect is not outstanding at the moment.

Although there are usually hundreds of customers' phone calls in her cell phone, she keeps in touch with them all year round and keeps good friends.

She also indicated or implied that these purchases were in her shop.

Or customize

Customers can give a certain discount as long as they can introduce new customers.

The main content.

However, in September of this year, she chose the most intimate 100 brand VIP, giving them regular mobile phone brand consultation and encouraging them to introduce their friends to spend.

It helps enterprises to increase sales and reduce the cost of new customers, relationship costs and maintenance costs.

Therefore, the three concepts of word-of-mouth, word of mouth and word of mouth marketing are both linked and differentiated. They need to be selected according to different purposes. At the same time, we need to accurately identify and strengthen the management of key customers in word of mouth marketing.

In terms of brand name, Ge Yanjun used the method of word of mouth spread widely, but the word of mouth marketing of this brand was only started in the second half of this year.

There's no way to talk about it.

Therefore, for word of mouth communication requires a set of planning system, and these should start from brand positioning.

For example, the unique design of a tailor's pavement, for example, a brand is aimed at fat people, for example, a brand can help customers change the details of clothing, and so on.

And the Dongsheng clothing brand is a custom made shop for ordinary urban white-collar workers. This is a supplement.

And the price advantage also opens a good door for the consumer to pay more attention to the ordinary people.

Value is their passport to keep their feet in the market, so their reputation must be something worthy of trust.

If you can set up the corresponding VIP system, or regularly give these customers some return gifts.

When a product information or user experience is easy to be talked about, products can naturally enter the conversation of people after dinner, we think the product is valuable, so it is also easy to form word of mouth.

But Yang Guanhua, a shopkeeper who has always been a good advocate of word of mouth, said: "when consumers acquire product information and purchase through media and word of mouth, they want to get the corresponding rewards. If the products or services provided by the profit and profit enterprises or institutions provide the audience with a sense of value, the product or service concept will be promoted to the market smoothly and in the short term so as to achieve the goal of low cost profit.

It is important that the design style and production technology of tailor made shop are important, but it is more important to have a comfortable, spread, and rewarding word of mouth marketing management system.

And that's the hardest part.

Because if the reward machine is not properly formulated, it will make the customer have a bad effect.

In this way, there are many small businesses that are optimistic in the economic downturn. Whether they are tailor-made clothing studios for consumers or the business enterprises that sell online to end customers, all the marketing strategies they do are experienced and passed on from mouth to mouth.

The reporter also interviewed two brand operators who are good at playing the strategy of word of mouth marketing on the Internet.

And when the enterprise releases enough information, it will have a good natural ranking in the search engine, and most of the dozens of pages of search results are enterprise information. The information of the enterprise may become the only information for customers to click, which brings huge sales opportunities, and the effect can be maintained for 6 months to 15 months, which is the effect of not spending money.

Online sales are completed online, and I spent 3000 yuan to find a friend to complete the construction of the network store.

This is done through blogs, community network forums, our Taobao stores and our online stores.

Among them, only their own online stores need to invest some capital costs.

The rest of the content can be carried out by itself.

Borara, director of marketing platform, told reporters in a telephone interview: "to promote internet word-of-mouth, we must first understand the global forum of Chinese Forum, and must cover the hottest forum.

The global Chinese Forum 147000, according to the posting volume, online number and other comprehensive index to calculate, about 5000 sections are more active.

Therefore, it can be said that the market still has great potential.

Ge Yanjun told reporters that she also started building online stores, but the payment method is not online payment.

Because most of her services are to meet people and tailor them.

Therefore, more operations are in the Beijing Jingdong area.

Blog and community network activities are essential.

In order to open up new customers.

Considering the combination of long-term, medium-term and short-term word of mouth marketing strategies, taking into account the impact of channel members, opinion leaders, media, competitors, customers and other factors.

By exchanging roles with customers, it forms an executable, controllable, measurable and easy to be understood channel of word of mouth marketing.

Moreover, if the information of the enterprise occupies most of the search results, the information of the competitors will be greatly reduced, so in this industry, only the enterprise has the most information, directly blocking the competitors from the source, and in the heart of the prospective customers, it will naturally become the leading brand in the industry.

The positive information of enterprises occupy most of the search results, so the negative information of the enterprise will be diluted or even completely submerged.

It not only eliminates the negative reaction and solves the public relations crisis, but also gives a huge positive publicity to the brand and service of the enterprise.

Hou Ting, an expert in China Internet marketing network, said: "word of mouth marketing is known as" viral marketing "in the industry because of the great influence of its spread.

Many entrepreneurs will find that the product has a good reputation and will generate greater profit value.

There are also many marketers studying it abroad.

Ge Yanjun: "indeed, such Brand Company as Procter & Gamble, Amway, Wuliangye and so on have been making efforts in word of mouth marketing. On the one hand, mobilizing all resources to encourage consumers to purchase desire; on the other hand, they have made great efforts to expand their audiences by expanding their audiences, opening up the" one to one "and" close fitting "combination of word of mouth marketing tactics, reducing operating costs and expanding consumption.

We must make more efforts in these details.

I think we must lay a solid foundation in our early stage of business, that is, we must cultivate the top 1000 customers with high quality.