Spring Shoes Are Heading For Financial Crisis.
Face financial tsunami Is Quanzhou's business sector waiting to be killed or struggling to move forward? The answer is obviously the latter. Because the successful experience of quotient has made the loudest answer: firm confidence is the source of strength for us to overcome difficulties, and the spirit of fighting hard to win is our magic weapon to overcome difficulties. Now that we can't hide, let's go forward bravely.
"Economic fluctuations have made the footwear industry experience a major reshuffle, which is a challenge and an opportunity." Faced with the adverse effects of the current financial crisis on the footwear industry in Quanzhou, Ding Shuibo, President of the Quanzhou footwear industry association, recently expressed the view that the financial crisis is both a difficult situation and an opportunity.
He said that although the footwear industry is facing unprecedented challenges, it is unquestionable that the shoe industry is still a demand market, both domestic and international. At present, the financial crisis has accelerated the closing of some enterprises which are not strong enough. For coastal areas, it is a good time to upgrade industries; for the mainland, there is more room for undertaking industrial pfer. At this time, we can take the opportunity to upgrade the industry.
Exports: seeing a sudden rise of hope
financial crisis It brings pains to shoe companies in pition, but at the same time, let some shoe enterprises see the hope of new students. Faced with the predicament, Quanzhou shoe enterprises have taken measures to deal with it actively.
The financial crisis not only did not affect production, but also increased production lines. This is a phenomenon seen by reporters from Guang Quan shoe industry Co., Ltd. According to reporter's understanding, Guang Quan company is a slipper manufacturer with 100% export products, and its annual sales volume has exceeded 10 million pairs. According to Ding Yi, general manager of the company, Guang Quan currently has 6 production lines in Chen Tai, but it can no longer meet sales demand. The new factory building is under construction.
"The changing environment of foreign trade and the rising cost of labor and raw materials also bring us direct pressure. But in general, we have been trying to solve the pressure of cost increase by shortening the production cycle of order and delivery, giving full play to the cost advantage of scale production and adopting reasonable production management measures. Ding Yi said.
In response to the change in exchange rate, Quan Quan had prevented it last year, and reduced the order and delivery time as much as possible. Most orders, from now on, are only 15 days to 20 days, greatly reducing the risk of exchange rate changes.
In addition, in the management of cost saving, the company advocates the idea of "saving is earned", and saves as much as possible from all aspects of materials, production and management, plus the vast majority of raw materials and fittings are produced by themselves, and the comprehensive cost has advantages, so to a certain extent, it relieves the pressure of rising cost of raw materials.
For the export market, Ding Yi said that the slippers produced by the company belong to medium and high grade products abroad. Although some foreign market economic conditions are not optimistic, slippers are not luxuries after all, compared with sports shoes or leather shoes, and still maintain the market demand. "Besides, a large part of our market is in the Americas, Southeast Asia and Japan. These areas are relatively less affected by the financial turmoil, so orders will not be affected. Although the profit space is somewhat compressed, but as long as we maintain a cooperative relationship, we believe that after winter is spring. Ding Yi expressed optimism.
Domestic sales: Taking survival as the top priority
Export enterprises adjust their product strategies to respond positively to the new situation, and some small and medium-sized brands mainly selling domestic products also start to regard survival as the top priority.
As for how to cope with the current low tide and make greater progress in 2009, Lin Qinghong, general manager of Jinjiang heborden sporting goods Co., Ltd. has its own countermeasures. He said that at present, from the company to agents and retailers, the pressure of "cold winter" has been felt. Under such a predicament, the company has put forward the strategy of "survival and development".
他認(rèn)為，這并不意味著以“冬眠”的方式等待時(shí)機(jī)，而是要積極地有所作為。“對(duì)此，公司特別提出‘出擊09’的戰(zhàn)略口號(hào)，主動(dòng)迎戰(zhàn)。以進(jìn)取式的戰(zhàn)略打好陣地戰(zhàn)，穩(wěn)步前進(jìn)。”林清洪說(shuō)，“出擊09”戰(zhàn)略的核心是做好重點(diǎn)區(qū)域的提升，包括優(yōu)質(zhì)網(wǎng)點(diǎn)的建立，單店形象的提升，服務(wù)的增強(qiáng)，經(jīng)營(yíng)觀念的更新，執(zhí)行力的加強(qiáng)等等。
Industry: we can take the opportunity to enter the international market.
Faced with this crisis, Xu Jingnan, chairman of PEAK group, also saw opportunities for overseas development. In his view, the global financial tsunami has given China an opportunity to enhance its international status. Chinese enterprises can take this opportunity to enter the international market, especially the entry of brands.
He believes that the current financial crisis will reduce the demand for luxury goods and high-end products by consumers in Europe and America, and thus pmit to consumers' low-grade products. Therefore, China's brand can take advantage of this opportunity to fight the middle market abroad.
Xu Jingnan also emphasized the importance of Chinese products to expand overseas. He believes that if you go overseas together, you can improve the group effect of Chinese brands, so that you can have more strength.
President: ready business opportunities
Ding Shuibo is also optimistic about the spontaneous initiatives in the industry. He said that Quanzhou's footwear industry Fighting spirit is still full. And for Shoe enterprises How to seize " Opportunity for danger "To extend industrial added value and actively pform and upgrade, he put forward several suggestions.
First of all, enterprises should increase their independent innovation efforts, speed up technological pformation and innovation, actively introduce and cultivate high-quality technological innovation talents, and guide enterprises to pform key technologies and improve manufacturing level by using new and high technology and modern practical technology.
Secondly, we should implement the strategy of famous brand driving to improve the quality and grade of products. We should strengthen environmental protection and gradually eliminate backward technologies that seriously pollute the environment.
Third, we must concentrate on core customers and core products, segment the market, focus on some valuable areas, and not be as big and full as before.
另外，有條件的企業(yè)還需要考慮如何才能保留知識(shí)產(chǎn)權(quán)，因?yàn)闊o(wú)論是做自主品牌，還是把握自主技術(shù)，只有在某個(gè)領(lǐng)域里掌握了標(biāo)準(zhǔn)制定權(quán)，才能變被動(dòng)為主動(dòng)，不至于隨波逐流地經(jīng)營(yíng)。此次金融危機(jī)，對(duì)于OEM企業(yè)來(lái)說(shuō)，影響尤甚。對(duì)此，丁水波也對(duì)當(dāng)前形勢(shì)下OEM企業(yè)如何應(yīng)對(duì)提出自己的看法。
First of all, he said, OEM enterprises should start with changing the mode of foreign trade growth, win the victory based on quality, adjust the structure of import and export, promote the pformation and upgrading of processing trade, and vigorously develop service trade. Secondly, we should consider the relocation of base stations and reduce labor costs. Third, OEM enterprises can also take this opportunity to adjust the industry, introduce new equipment and technology from abroad, and complete the upgrading of equipment.
Ding Shuibo believes that the financial crisis is actually an opportunity for enterprises that are prepared and have core competitiveness. This is a good time for enterprises to adjust their product mix and carry out internal integration and market segmentation. Quanzhou shoe industry is still very confident to enter the overseas mid market.
Editor: vivi
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