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Shandong Shoe Industry Waiting For A Turn In Calm

2008/12/15 0:00:00 67

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In the southern part of China, where the crisis is coming, and busy with the "OEM" export business, there are thousands of shoe factories closing down, and tens of thousands of enterprises want to pfer. However, the shoe making industry in Shandong is developing steadily due to solid foundation and years of accumulation. Let's see how they should be "cold winter".

Golden Monkey

Rise vigorously and do well in internal work

　　金猴集團董事長柳富林自豪地說：金猴能“奮起”，關(guān)鍵是有扎實的內(nèi)功。在南方的制鞋企業(yè)忙著“貼牌”的時候，金猴集團在忙著練內(nèi)功，向管理要效益。

Since last year, golden monkey has recruited some excellent managerial and trade talents from the industry with high salaries. Through continuous improvement of production technology, R & D level and production efficiency, the scale and efficiency have been improved synchronously, and the newly developed export sample has more than 400 balances. The products conform to the popular trends in major countries and regions such as Europe, the United States, Japan and South Korea, and take into account the main styles of Russia, the Middle East and Australia.

In the 104th China Import and Export Fair, the golden monkey arrived and the order of leather goods company has been scheduled for next February.

The financial crisis did not reduce the performance of golden monkeys. The statistics of Shandong Leather Industry Association showed that the sales revenue of golden monkey increased by 19% over the same period last year, and its profit increased by 11% over the same period last year.

In this way, in the face of severe employment situation, in November 5th, the responsible person of golden monkey group said that 1000 social workers would be rehired in the golden monkey group in a short time to assume the social responsibility of the enterprise.

"Hengda"

Development focuses on Innovation

　　亨達集團董事長王吉萬的名言是：“不在‘中國制造’中累死，就在‘中國品牌’中崛起！”亨達是在做差異化品牌中“發(fā)達”的。

25 years ago, a sewing machine, more than ten employees, 860 yuan family bottom, Hengda started, 25 years later, Hengda became China famous trademark, China famous brand product, China ten big leather shoes king and one of China's largest footwear industry group. Wang Ji's secret is innovation.

Since the beginning of this year, China's shoe industry has speeded up the process of shuffling and upgrading.

Wang Jiwan pointed out that to meet the impact of the international market on traditional manufacturing industry, we must complete the change from traditional innovation to innovation and system innovation.

In March 16th, Hengda put forward a new idea of development: building a new type of economy from traditional manufacturing to knowledge-based and creative, and building Hengda Hui Valley.

Wang Jiwan's innovative ideas have been achieved. In August 30th, 20 new products and 11 new technologies and achievements of Hengda Group were passed by national experts at the same time. Among them, 17 reached the "international leading level", 14 reached the leading level in China, and the new products, new technologies, and scientific and technological achievements that participated in the appraisal were listed simultaneously.

Fred

Stride without stride

　　1933年，孚德創(chuàng)始人衣中秀老先生給企業(yè)定下了這樣的經(jīng)營理念：誠實信用，以德服人。2007年春季，美國次貸危機對金融的影響開始顯現(xiàn)，在別人萎縮的時候，孚德董事長楊茂亭卻堅持他的想法：進一步擴大生產(chǎn)規(guī)模，扎扎實實走科技興鞋的道路。

Fu De purchased 62 acres of land in Chengyang Industrial Park, built 15 thousand square meters of new factory building, expanded production scale, and planned to build "Fu Xin Technology Building", to create North leather shoes design, R & D, shoe material Trade and information exchange center.

FD's scale operation is immediate. Under the grim situation of financial crisis, Fred played a pretty tough battle and won a lot of money.

山東皮革工業(yè)協(xié)會的統(tǒng)計數(shù)字顯示，孚德今年的銷售收入同比增長了194%，利潤增長了82%。山東省皮革行業(yè)協(xié)會秘書長高魯光說：因為山東鞋業(yè)注重打造自主品牌，所以在金融危機中受沖擊較小。

In this year's Canton Fair, the shoe enterprises in our province have gained a lot.

Gaomi and Lancun shoemaking bases have taken a large number of orders, and from December 1st onwards, the export tax rebates for bags and leather clothing have been raised to 13%, which greatly enhanced the confidence of enterprise development.

Compared with the collapse of shoe enterprises in southern China, the shoe enterprises in our province have gained a more stable development, so this winter, it is not too cold to stick to their own "Lu shoes".