Italy Shoe Enterprises Go Against The Market

With the acceleration of the process and the deepening of the reform of the economic system, small and medium-sized enterprises have gradually become China.

An important force in China, small and medium-sized enterprises have accounted for a considerable proportion of more than 800 000 enterprises, and created more than 50% of GDP.

Nevertheless, most SMEs still have some inherent weaknesses.

Because of the spread of the subprime mortgage crisis in the United States, the whole European economy has also entered a recession rapidly. Many European countries are facing similar difficulties in the export of Chinese SMEs.

The export of fashion products has increased rapidly. In the first half of this year, exports to the US amounted to US $3 billion, of which footwear products accounted for us $600 million.

According to the prediction of relevant trade associations, by 2012, Italy was right.

It will grow 20.1% from 2007 to 75 billion 200 million US dollars.

Italy has become the fifth largest country to export footwear to the United States after China, Vietnam, Brazil and Indonesia.

The average export price of Italy shoes ranks first, with an average export price of $55.47 for each pair of shoes.

Through the investigation of the heads of some small and medium-sized enterprises in Italy, we can see the success of Italy's small and medium-sized enterprises.

These enterprises are good at developing the absolute loyalty of customers to their products, cultivating the exquisite, unique, beautiful and practical reputation of "made in Italy", such as Versace, GUCCI, Luis Weedon, para and so on.

These top world clothing brands occupy 30% of the global high-end clothing market.

Sometimes, due to the high quality and the increased investment in technology, the company will lose money in a short time, but it guarantees the loyalty of customers, a continuous stream of orders and a significant increase in customer base. As the price of the ceramic tile is very high, it guarantees its huge profit margin.

"At the very least, we must earn money from several generations" if we do not make money and earn money, which has become the strategic management objective of the enterprise.

But this product sells well in almost the whole Emilia Romagna area. Modena province is even more difficult to spread and spread to Italy, southern Europe and even Europe as a whole.

The number of consumers is enough to make the bosses of many enterprises that produce the brand "sleep every day even wondering how to find a more respectable reason to reject a portion of orders", because trucks that pull goods at the warehouse door have been queuing up for a long time.

For example, Milan and Turin in Italy are the center of the world furniture design, manufacture, sale and display. The SME's business philosophy is: "not to follow fashion, but to create fashion."

They have created and formed a complete set of modern furniture industrialization system integrating all production links. They are extremely concerned about the trend of design innovation and guiding the direction of international furniture design and consumption, so that Italy has been in the ranks of global furniture power.

According to the labor law of the Italy, enterprises with more than 15 employees must set up trade unions, and trade unions will directly link up with trade unions.

In this way, the "shock absorber" function of the trade union is maximized. Although the enterprise has increased the cost of the trade union operation, it has finally reduced a large number of internal friction and paction costs, thus improving the overall business efficiency of the enterprise.

The consortium approach based on credit is generally adopted by small and medium-sized enterprises in Italy.

The consortium mainly provides import and export business in related industries, as well as laws, regulations and information in the international market.

When importing raw materials, the price of imported raw materials will be reduced a lot, and the production costs of small and medium-sized enterprises will be reduced as a result of unified procurement through one channel.

For example, Lombardia has 16 industrial clusters, about 800000 small and medium-sized enterprises, and all kinds of enterprises help each other on the basis of division of labor and cooperation.

Division of labor enables enterprises to improve their professional ability, and cooperation can enable enterprises to share resources and achieve mutual benefit.

These small and medium-sized enterprises are in an industrial chain, because they are coexist and die together, so that they will work together to "double the oars".

Although small and medium-sized enterprises have all the characteristics of "small size" of all small and medium-sized enterprises, but through hard work and internal strength, they focus on brand quality, tap potential, make systematic innovation, take advantages and avoid disadvantages and take the road of integration, and find a suitable way of "longevity" with Italy characteristics.

Such survival is also worth learning from Chinese enterprises, especially in the face of rapid changes in the internal and external environment such as the global financial crisis.