The New Route Of Domestic Sales Of The Leader'S Anti Riot Network
From the recent Dongguan International Shoe show It is learned that the footwear industry in China is changing in the pressure of export reduction. In addition to the upgrading of shoe making equipment, brand driving to enhance the competitiveness of enterprises, we need to accelerate the pformation of sales channels and promote sales. Networking Also become the direction of shoe enterprises. As one of the backbone enterprises in China's footwear industry Bei Jia shoe industry We are working hard to create a platform for direct dialogue between end customers and manufacturers.
Build a fast and low-cost network platform
According to the introduction, the sweet potato net is an e-commerce website targeting the domestic market with footwear and other products as its main content. Its business features are to establish a good image in similar business websites and win the praise and trust of the vast number of users by selecting the goods that are carefully selected, the preferential price of the profit giving users, and the fast distribution on the basis of the whole stock sale.
In particular, the online product tree will be categorized according to different product types and product attributes. Customers can choose and click the corresponding product type according to different needs. The pictures displayed on the website are all taken for the purpose of the company's merchandise. Besides, the website also provides products with different colors and images from different angles of the same commodity. The products displayed on each sweet potato net are detailed with the introduction of commodity prices, sizes, materials and ingredients, so as to enable customers to get all directional and authentic product information.
In this regard, Bei Jia shoe industry The responsible person said that the Internet, as an important part of modern social marketing channels, has made tremendous contributions to the development of the global economy and has numerous users.
In recent years, the number of Internet users in China is also increasing. The purpose of sweet potato net is to assemble. footwear industry The manufacturer will introduce the best, the most first-class and the most affordable products to all the friends, become the image platform for the manufacturers to promote the outside world, and is a platform for direct dialogue between the end customers and manufacturers.
For the domestic market market Getting more attention from shoe companies
In fact, along with financial tsunami Continue to impact the export market, and the domestic market is also increasingly valued by shoe companies. With the continuous development of China's economy, the national consumption capacity has been strengthened, and more and more shoe companies have begun to seek "walking on two legs" in foreign trade and domestic sales, so as to enhance their ability to resist risks.
According to one of the exhibitors, the Dongguan footwear company said that they had been engaged in export orders in the past, but now they are ready to register domestic trademarks, and enhance the strength of their domestic sales team and increase the proportion of domestic sales. The bejia shoe industry has set up an internal sales department to prepare for more domestic market share. In addition, they have signed a supply agreement with the retail giant WAL-MART.
The peninsula shoe industry, founded and developed by foreign trade, launched its domestic brand a few years ago and established a marketing network throughout the country. Chen Xiquan, the business leader, said that their share of domestic sales has expanded from 5% to about 15% now, and there is a further expansion of the domestic demand market.
For this reason, some analysts believe that the new change of shoe enterprises will be the beginning of a virtuous circle. Through continuous product innovation to enhance the value added of our products, we will greatly accelerate the upgrading of China's footwear industry by shaping brands and expanding sales channels. And through the network platform to expand the domestic sales channels of shoe enterprises, has become the direction of some shoe enterprises' efforts.
It is reported that at this Dongguan shoe exhibition, nearly 10 shoe related website stalls have become a new scenic spot for shoes exhibition: China International Shoes and trade net, search shoe net and so on, all aim at shoe business opportunities, and launch personalized service for shoes enterprises.
Editor: vivi
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